Email Marketing Expert: CEO of Boomerang David Kearney Shares Three Key, End-of-Year Business-to-Business Email Marketing Tips

Palo Alto, Calif. (PRWEB) December 17, 2009 -- Email marketing expert (http://www.linkedin.com/pub/7/26a/a88) David Kearney, CEO of email marketing firm (http://www.boomerang.com/) Boomerang.com, has shared three key, business-to-business (B2B) email marketing tips for the end of the year. Monitoring the competition with Boomerang's "Competitive Analysis Service" topped Kearney's list. For a steady stream of email marketing tips (http://blogs.boomerang.com/blog/category/tips/) throughout the year, Kearney encouraged small businesses to visit Boomerang's email marketing blog (http://blogs.boomerang.com/) on a regular basis.

"By anticipating the end of the year with integrated email marketing plans, businesses can avoid scrambling to figure out what to do in December," said Kearney. "That said, even for companies that haven't cultivated long-term email communication with their target markets, good options exist as the year draws to a close."

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Following are Kearney's three key, end-of-year B2B email marketing tips:

1) Conduct a Competitive Analysis:

"In preparation for 2010, companies may take advantage of the holiday lull to monitor the competition," said Kearney. "This time of year offers an especially revealing window into the competition—for example, what competitors are promoting."

Boomerang's email marketing Competitive Analysis Service facilitates such analyses. Those interested in learning more may e-mail swatters AT boomerang DOT com or download the data sheet available alongside this announcement, on PRWeb.

2) Co-opt the Gifting Nature of the Holidays:

Holiday gifts go a long way, especially in business—and email is especially well-suited to the communication of these kinds of offers.

"Prospects that opt into a free, trial service offered now as a holiday gift may very well evolve into paying customers later, when it comes time to renew in the first quarter of 2010," said Kearney. "Even a one-time gift of professional time—for example, a free business consultation—can generate goodwill that transforms prospects into long-term clientele."

3) Develop an Email Marketing Strategy for 2010:

The holidays are the perfect time to develop an email marketing strategy for the coming year. For a good starting point, Kearney directed B2B companies to the steady diet of email marketing tips available at Boomerang's blog (blogs.boomerang.com).

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang's email hosting tool (http://boomerang.com/Products-and-Services/email-marketing-features), BlastWizard, "Best Mass Email Tool (http://www.salesforce.com/campaigns/appexchange/winner_best_app_2008.jsp)." Boomerang's email marketing videos (http://blogs.boomerang.com/blog/2009/07/07/did-you-know-boomerang-offers-free-video-training-for-blastwizard/) are available for free to anyone.

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).

This SEO news release is a product of STETrevisions:

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

###

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