ADUTAINMENT: Advertising as Entertainment
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The 7 Critical Steps to Formulating Your Annual Strategic Business Plan
Businesses tend to avoid doing their annual business plan thinking that it is an arduous task that does not accomplish much. Formulating your annual plan is, however, critical to your business success and if done correctly should be quick, easy and generate bottom line results.

Proper Care and Feeding of the Business Owner
That sizzling sound you're hearing may be a symptom of a major hidden cause of businesses closing their doors. It's called burnout.

Easy Marketing Strategies When You?re Starting A Business
Starting a business can be a very rewarding venture, but you need to take the right steps to market and promote your business to ensure success for the long run. Your online or home based business will only survive the competition with a cohesive marketing strategy that you can implement effectively month after month. Without the right plan, you can end up wasting money and losing out on some great opportunities to attract customers and make a profit. The beginning and launch stages of your online business are often the most critical to your growth, and you need an effective marketing strategy to make it through the startup challenges. Here are some easy marketing strategies to get your business going with a strong start:

The Start Of A Beautiful Network Marketing Business!
Okay, so you?ve signed up a new Distributor and they're ready to get started They?re excited and they just want to get out there and tell the world

The Promotional Image Solutions Company of Houston, TX Launches Website Aimed to Serve Those Looking for Great Promotional Marketing Tools
The Promotional Image Solutions Company announces the launch of their website www.promotionalimagesolutions.com and hopes their online presence will further their reach and ability for providing outstanding promotional products, of the highest superiority available, to clients everywhere.

Harness The Power Of RSS News Feeds For Your Marketing Strategies
RSS news feeds are a great form of communication in the viral marketing game, and when properly managed, these feeds can bring in significant internet traffic. The meaning of RSS is actually not very clear. RSS may stand for Really Simple Syndication while others believe its Rich Site Summary or Rich Syndication Standard. The creator of RSS directory is considered to be Netscape. It was released in March 1999 and is used to syndicate news or information and is usually associated with blogs because blogs use an RSS news feed to distribute their content. These RSS feeds are found in RSS directories where content is updated on a 24/7 basis.

Integrity And The Home Business
Business depends on reputation. When an individual presents himself to a client, he or she will often say something to the effect of "Good morning. I'm Jim with Such-and-such Company," and insert his company's name in place of "such and such." Clients will identify that person with that business from that point forward. Furthermore, clients who know the business will trust that individual before meeting him based on that business's reputation. So what happens when that sales person IS the business? Those who own their own home business must maintain a high level of integrity if they plan on continuing to own a business.

"Best Patriotic Video Since Freedom to Fascism"
New documentary punches holes in the official "war on terrorism" excuse that has been used to dismantle the U.S. Bill of Rights and presents to the viewer a number of options for regaining control of a government that has misplaced its checks and lost its balance.

Simple Strategies for Home Based Business Owners to Reduce Stress and be More Satisfied
Handle small emergencies fast: When a small emergency does pop up being prepared with a home medicine kit will come in handy. Make sure to have one in your car and one in the home and look through them twice a year to make sure they are up to date and have been restocked.

Quick Tips For Creating An Effective Business Logo
SIMPLE TECHNIQUES FOR MAKING YOUR BUSINESS MEMORABLE

Shuzsociety? Participates In Prestigious Korn/Ferry International's Senior Executive Women In Marketing Event at Barneys New York
shuzsociety? will participate in the prestigious Korn/Ferry International's Senior Executive Women in Marketing Event at Barneys New York on September 26. At the event, shuzsociety? will generously provide $50 gift cards toward any footwear and/or accessories purchase to all guests that evening and introduce the new website to marketing executives from a wide variety of sectors and enable them to access other fashion conscious shoe lovers while learning the latest about their passion for footwear.

Instant Messaging â€" A Powerful Communication Tool for Your Business
Many people do it so innocently that itâ€™s hard to believe the dangers that are lurking. Spammers, pfishers, hackers, predators â€" theyâ€™re all poised to wreak havoc on you, your employees and your business contacts.

The Richard Beckman Group is Offering New Incentives for Doing Business
Please feel free to browse through this site to explore the Mason County communities of Shelton, Union, Alderbrook, Hoodsport, Hood Canal, Lacey, Tumwater, Olympia, Puget Sound Mason County, Lake Limerick, and Western Washington.

Understanding The Law... Business & Commercial Law
The following Q&A's have been provided to help you better understand Business & Commercial Law.

Don't Just Build A Website - Build A Business
Several years ago I purchased my first brand new computer. As I went about the task of selecting my ISP and deciding whether or not I wanted fast dial up or if I should put out a liitle more cash each month for DSL I encountered an advertisement for internet marketing.

Generating Pharmaceutical Sales before Marketing Authorization

When a patient has a serious illness and there is no approved drug available, the physician may want to try one which has not been authorized for marketing by national health authorities but has shown promise in clinical trials. European Named Patient Programs, like US compassionate use programs, offer physicians access to pharmaceuticals which have not yet been licensed. However, there is one important difference: in Europe an unlicensed drug can be reimbursed. This presents drug-makers with an opportunity to generate revenues while development is still in-progress.

Significant Revenues Are Possible

The additional revenues can be considerable. For example, Pharmion, a US based company focusing on Oncology and Hematology reported dramatic increases in its Thalidomide sales from $1.9 million in 2Q '03 to $15.3 million in 2Q '04, primarily due to named patient sales in Europe for Multiple Myeloma. Thalidomide sales accounted for approximately 75% of Pharmion's total revenues for the first half of 2004, according to company sources, and were generated while the product awaits marketing approval for this indication. Before receiving European Marketing Approval, Shire's Argylin® for essential thrombocythaemia generated about 5% of its total sales from its European named patient program.

Though thalidomide and Agrylin were licensed in the USA for some indications, pharmaceutical companies do set-up named patient programs and receive full reimbursement for drugs that are not licensed for any indication in any market. Examples include: Insmed's SomatoKine® authorized for named patient use for Primary Lateral Sclerosis, Growth Hormone Insensitivity Syndrome (GHIS) and Severe Insulin Resistance and Protherics' ViperaTAb™ authorized for named patient use for adder snake bites.

Other Benefits of Named Patient Programs

A named patient program can speed uptake after official launch. Physicians, who have had experience before launch, via clinical trials or named patient programs, often become early adopters and references for other physicians once the drug is freely circulating.

Named patient programs, like US compassionate use programs, can increase good-will toward the company because they simplify the process of gaining access for patients in critical need. Smaller companies often can not afford the administrative time and costs of shipping drugs around the world before launch. This can lead to frustration and resentment towards a company that many physicians will remember long after a drug is officially on the market. Creating a formal channel eliminates the unfortunate need of denying requests and risking ill-will later.

A named patient program should be considered an important part of a pre-launch program. It increases awareness to a pharmaceutical's existence, creates excitement, generates good-will and speeds penetration of the product after launch.

Frequent Communication is Necessary

If one of the objectives is to generate revenues, setting up a named patient program is just the beginning. In order to achieve success, physicians need to be aware of the product and what they need to do to get it. Typical methods of informing physicians, such as sales rep visits and ads, may not be appropriate because a license is necessary to market a drug. While physicians are used to simply writing a prescription and being done with it, named patient programs require paper-work that some find tedious. Therefore the company needs to create an appropriate communication plan and work closely with the targeted medical community to keep them informed and simplify the process.

Issues to Consider

You have decided to make a named patient program part of your pre-marketing plan, what now?

Administration: Do you "go it alone" or work with a company that is experienced at administering named patient programs?

There are several experienced organizations that can assist your company by gaining approval, setting-up the program, doing administration and taking care of physical distribution. If your organization is well resourced and has a pipe-line of products that will require named patient programs, it might be worthwhile acquiring the expertise internally. However, if you have few appropriate products or a stream-lined organization, it is probably best to consider outsourcing.

Communication: You've set up the program, how do you optimize it?

If you do not have an experienced European marketing group, an organization that is familiar in sales and marketing of pharmaceuticals in Europe can help you to maximize participation in the named patient program. A communication plan, if properly developed and implemented can increase product awareness, but communication concerning an unlicensed product must be done appropriately. This plan should ensure that your entire target group:

Is fully aware of the product AND the program

Knows what needs to be done to take advantage of the program

Has an advocate available to guide them through the process

The Author, Dr Gene Emmer, is President of Med Services Europe B.V., a European-based consultancy focused on Sales, Marketing and Business Development of Pharmaceutical, Diagnostic and Medical Products. http://www.MedServicesEurope.com +31648566707