ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
SEO PR Expert, Bill Gram-Reefer, Explains Basics of Search-engine Public Relations on Marketing Matters With M7, Hosted by Lisa Orrell
Bill Gram-Reefer of WORLDVIEW PR & SEO explains basics of SEO PR on "Marketing Matters With M7" hosted by Lisa Orrell. Gram-Reefer introduces basics of Internet-based SEO PR public relations on leading iTunes podcast for business marketing professionals.
Speedy Scan, Inc. Recipient of 2008 LISA Award Given to Small Business Solutions Provider
The not-for-profit organization LISTNET (Long Island Software and Technology Network) whose objective is to promote Long Island as one of the national centers of excellence for Software and Technology solutions announced that Speedy Scan Company? Inc. is a 2008 recipient of its LISA Software Award. Speedy Scan has been providing a wide range of paperless office products for the small business owner since 2003.
Brickstream Introduces Clarity 2.0 Extending Its Technology Lead in Stereo Video Analytic Appliances
Clarity 2.0 improves on the highly successful Clarity stereo video analytic appliance. Clarity 2.0 extends Brickstream's lead in stereo video analytic appliances through faster processing, higher resolution, increased accuracy, extended embedded analytic capacity, and smaller form factor.
Marketing Advice: 7 Tips For Creating Success From The Inside Out!
Tip 1: Build a strong foundation
Engauge Chief Global Development Officer to Speak at Marketing to Women Conference on May 8
Marketing agency Engauge (www.engauge.com) has appointed Judy Bitterli to Chief Global Development Officer.
Medium Blue Honored by PromotionWorld for Its Continued Excellence in Search Engine Marketing and Client Service
Search Engine Optimization Company Medium Blue Named Number One SEO Firm in the World for Tenth Time
Business Profitability - 10 Ways To Boost
10 Ways to Boost your ProfitabilitySo many business owners work hard - really hard - just to break even or keep afloat. Each one of us deserves reward for our efforts, whether that be financial or personal.
Search Engine Marketing Firm @Website Publicity Expands Product Feed Services: Optimized Product Feeds Now Available for Multiple Shopping Engines
Search engine marketing firm @Website Publicity announced today its Direct Product Feeds Management service has been expanded to include six additional comparison shopping engines
"Although optimizing an e-commerce site and managing its paid search advertising campaigns for the big three - Google, Yahoo!, and MSN - is still the lifeblood of many companies, the sales from the shopping engines can be a rich additional stream," said @Website Publicity President Susan O'Neil.
What You Need To Get Your Small Business Up And Running
There is nothing quite as thrilling as starting your own small business. It is a time where you are finally on your own and do not have to take orders any longer. You can start a business doing whatever you want and take it in whatever direction you choose to. But there are some things you must do to start the online small business on the right foot.
The Building Blocks to Effective Marketing
The Building Blocks to Successful MarketingIt's More than Sales and AdvertisingBy Julie ChanceWhether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn't have to cost a fortune and you don't have to be a creative genius.
Accepting Checks in Your Business Virtually Risk Free
Most businesses accept checks as form of payment for goods and services. However, accepting checks can be a risky endeavor if your company doesn't follow good policies and procedures for preventing loss from bad checks.
3M eStore Open for Business: Leading Industrial Supplier Makes It Easy for Customers to
Purchase through the Channel of Their Choic
Responding to customers' expressed wishes for easy access to the company's broad range of industrial products, 3M has created the 3M eStore. At the new site, customers in the 48 contiguous United States can purchase from a large and growing selection of 3M products with a simple credit card transaction.
Are You Sure You Want To Start Your Own Business? Part Two of a Series
Why, exactly, do you want to go into business for yourself?
Is it because you cannot stand the thought of working for an uptight, demanding, and perfectly dreadful boss?Is it because you cannot bear the thought of going through another downsizing or restructuring, knowing that your job could be on the line?Is it because you want to be your own boss, call your own shots, or see more up side in your earning potential, with the possibility of financial self-sufficiency?
These are all good reasons for wanting to go into business. In fact, studies have shown that many entrepreneurs get their start due to some life-altering experience such as losing a job or finally walking away from a dead-end job or a demoralizing work environment.
Online Marketing Mindset For The New Year
It is the start of 2007 and is the time to set your New Years resolution. I suggest that you set a personal and a business resolution. Whatever you decide you want to improve in your life whether it is to become wealthy in your online marketing business or to just be a better person, it takes a strong mindset to keep a resolution for longer than 1 day, week or month. You must believe that you are capable of reaching your goals, maybe this can be your News Years resolution to have a better mindset, and then other things in your life will also start to take shape the way you want them to.
Travel and Tour Tips for Business and Leisure Visitors to China
China is a large country at a size of 9,596,960 sq km. China was only partially open to the world from 1980 onwards and has been a communist country for many decades.
I just spent the last week in two very different, but parallel universes. After helping researchers in a federal government agency work on getting their science understood and used in the marketplace, I tapped the wisdom of a conference full of online marketing gurus.
The common thread? These experiences reinforced several lessons that will help you succeed in attracting the right kinds of clients. Here are ideas and resources to help you take action:
Lesson 1: Be yourself when you market. This is particularly true if you offer a really complex or academic service (like the scientists I mentioned) where it's natural to cite lots of references and sources. Instead of getting caught up in stiff or unnatural language that stands between you and the audience you're trying to connect with, just be yourself. I see a lot of people struggle with this when it comes to writing "copy" for their website, an e-newsletter or sales letter.
In the wise words of my new friend, Fred Gleeck (online marketing genius and co-host of this past weekend's Subscription Website Publishers Association Conference http://www.swepa.org), "Just write the truth. The truth as you see and feel it. People will then feel more comfortable about the copy you write. They may not be able to put their finger on it, but it will be more believable and it will increase sales. Forget the hype and "slightly" untruthful copy. Adopt a writing style that makes sure that what you say and what is ACTUALLY true are in complete harmony." To tap more of Fred's wisdom, visit him at http://www.fredgleeck.com
Lesson 2: If you don't have one, start an e-newsletter TODAY! The key to successful online marketing comes down to one thing: a basic, opt-in e-newsletter. Why? Because you're invited to "touch" your readers regularly with small samples of your thinking. In turn, you invite them to check out more resources on your website. It becomes easy for them to spread the word about you. It's a way to get new contacts from your offline networking into your online marketing system.
A really good e-newsletter, written in your natural voice (see Lesson 1) is the engine that drives your marketing machine. Don't let excuses like "my website's not ready" and "we don't have our editorial calendar planned out" stop you. The point is to start connecting with your target audience at least monthly to build the relationship. My favorite resource for how-to is Debbie Weil at www.wordbiz.com. Debbie will get you up and running in no time.
Lesson 3: Nobody cares about you...and here's what to do about it. According to PR expert Paul Hartunian (http://www.prprofits.com), nobody cares if you've just released the greatest new service, gotten promoted, hired new staff or spoken at another conference. What they do care about is how you can rock their world. If you start your marketing message with, "We are pleased to announce...," you're dead in the water.
What you need to do is: 1) use a basic template to write press releases that work (Paul has 'em); 2) torture the media by telling them what problems you solve, but not how you solve them (they'll have to call you to find out); 3) develop a simple 3-page media kit for quick follow up (your 1-page press release, a 1-page "so what?" bio, and a 1-page FAQ sheet). The other hot thing that the press likes these days is online media rooms. This is a dedicated place on your website where they can, in one or two easy downloads, check you out and get what they need to write a story about you. An easy way to do this is via the Media Room product at www.dvcotechnology.com.
The 3 easy steps to improve your online marketing efforts?
Step 1: Be yourself when you market.
Step 2: Start an e-newsletter (monthly, at a minimum).
Step 3: Remember that nobody cares about you (only how you can rock their world).
(c) 2004 TurningPointe Marketing, Inc. All rights reserved.
Marketing educator, Kelly O'Brien, is creator of the "Create a TurningPointe!" Marketing Bootcamp. To learn more about this step-by-step program, and to sign up for FREE how-to articles and 20-page marketing guide, visit http://www.turningpointemarketing.com