ADUTAINMENT: Advertising as Entertainment
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RegiSoft & YooMedia Intent to Offer Advanced Mobile Marketing Solutions
RegiSoft, a leading provider of professional mobile media services and technologies, and YooMedia, one of the UK's fastest growing interactive entertainment companies, signed today a Letter of Intent through which the two companies will form a strategic partnership to offer advanced mobile marketing solutions in the UK.

Article Marketing - The Small Business' Best Friend
Article marketing is an excellent marketing strategy that works like crazy and is virtually cost free. The current massive growth of article marketing to drive traffic to websites, establish credibility and to create backlinks for search engine optimization purposes further illustrates the effectiveness of this tactic. This is one of the best ways to drive web traffic to any new or existing site.

National Competition Highlights An Innovative Way To Teach Inner-City High Schoolers How To Launch Or Manage A Business
Wall Street is coming to the classroom in a unique way. To help raise the next generation of CEOs and entrepreneurs, Hop Hop Mogul Russell Simmons, Merrill Lynch, and non-profit organizations Wise and Virtual Enterprises International are teaming up to educate students on the fundamentals of creating a business or running one. The fruits of their labor will be on display at both a National Business Plan Competition (March 28,29 in NYC), and a Global Business Challenge (March 29). The winners of the $25,000 cash prizes (3rd Annual U.S. Network of Virtual Enterprises & Merrill Lynch National Business Plan Competition and the Inaugural Merrill Lynch Global Business Challenge Produced By w!se) will be announced at the Virtual enterprises In...

Pepperjam Wins One Year Supply of Free Energy Drink with Viral YouTube Video
Pepperjam ( www.pepperjamsearch.com ), an Inc. 500 Company and industry leading full-service internet marketing agency, announced today that they have been informed by Who's Your Daddy, Inc. that they will receive a free one year supply of energy drink for a viral video they produced and launched on YouTube. In the last forty eight (48) hours the "What would you do for a Free One Year Supply of Energy Drink" video has turned viral, netting nearly 100,000 views on YouTube and many other accolades along the way.

CPP International, LLC, Taps Kathryn W. Thompson to Lead Marketing Division
Kathryn W.Thompson will lead brand, marketing, and product development efforts for CPP International, LLC, whose brands include u:create? and Ghostline®. CPP is a leading supplier of fashion school and office products for women and girls.

Three Steps to Start an Online Business
So you want to start an online business? If so, there are three steps that you will want to know about and follow from day one. Sure, you can drift away from them every so often, but these steps will really help to keep you on an even keel as you move forward.

Politically Correct Police Tactics & Public Safety: Cable TV Series (7 min Internet Video Preview)
What happens when police policy prohibits officers from using the "choke hold," steel flashlights and are instructed NOT to chase fleeing suspects such as gang members and criminals on foot when they are alone? Watch this free seven-minute Internet video preview of a Full Disclosure™ two-part Special Series on "Politically Correct Police Tactics." Six former and present Los Angeles Police officials explain the reasoning and impact on public safety, when LAPD officers and County Sheriffs are restricted from using aggressive tactics while attempting to detain violent or dangerous suspects Viewable at this URL: http://www.fulldisclosure.net/Pro...

Small Business Marketing Tips ? 5 Ways To Market Your Small Business Online
As small businesses naturally don?t have the necessary resources to launch huge marketing campaigns, they will have to compensate this with resourcefulness and innovation. If you?re running a small business and you?re searching for cost-efficient marketing solutions, here?s how you can use the wonderful World Wide Web to your company?s advantage.

Charting Out Your Online Business Plan
Charting and carrying your business plan is essential to ensure the success of your Online Business every time you start. A well-charted business plan assists you a well-organized approach towards achieving your goal.

Internet Marketing, A Marathon, this is not a Sprint
Ever get the look &The look when discussing intrernet marketing and its potentialwith clients. The look that says what are you talking about? The incredulous look about what it really takes to be successful marketing on the internet.

Can Invoice Factoring Benefit Your Business?
Are you a business owner? Does your business produce invoices? Are you looking for a way to increase cash flow every month? If you have not considered invoice factoring, it?s time to take a look.

Faraway Furniture Supports Sustainable Resources to Support Sustainable Business
Going "green" means more to some businesses than simply increasing profits by appealing to environmentally conscious consumers. Faraway Furniture (www.FarawayFurniture.co.uk) is showing the business community that using sustainable resources (in their case teak) not only satisfies an eco-friendly audience, but also satisfies essential business needs.

Bethesda List Center Announces Three New Mailing Lists: Licensed Business Professionals eMail in the USA
Bethesda List Center, Inc. today introduced three new mailing lists: Portfolio Managers Worldwide, Asset Managers Worldwide and Insurance Underwriters Worldwide.

No Sheep, No Problem - Marketing Guru Michele PW has a Dog That Blogs
Even if Nick the Border Collie isn't the first dog to blog, but he's certainly is the first dog to blog marketing. At least that's what his owner, marketing strategist Michele PW (Pariza Wacek) says. According to PW, who owns Creative Concepts and Copywriting, LLC, which helps entrepreneurs and small business owners market themselves, this new blog (written from the perspective of dog) was inspired because Nick wanted a place in her business. PW was fine with that because she loves good storytelling and, besides, Nick was getting antsy.

Bamboo U: New Business Makes Eco-Friendly Clothing for College Market
A new business, Bamboo U, is making eco-friendly bamboo shirts for college-age women. Bamboo is being embraced as the fabric of the future for its environmental benefits, as well as its comfort.

How To Maintain Customer Attention Span Through Multimedia Marketing Resources

With customer attention span becoming shorter and shorter, ecommerce businesses and small online entrepreneurs alike are looking for creative and innovative ways to capture their audience more than ever. Several businesses are starting to turn to multimedia audio and video marketing for several reasons. I realized the power of multimedia marketing several years ago while producing marketing videos for different cruising companies that still hold true today more than ever.

Finding a way to entertain customers while subliminally slipping in the benefits is a great way for people to feel like they're not being sold to. Who likes to be sold to anyways? It brings back the psychological triggers of the in-person sales pitch where people feel pressured. If a customer turns on the television or watches a website video with a sales pitch through some form of direct response marketing, they don't feel as threatened compared to an "in-person" sales pitch.

I remember one time I did a sales video for a company that was sent out to a group of database clients. Those same clients also received a flyer. When the people who responded asked what method they learned about the offer through, only a small percentage said they read the flyer. Everyone else watched or listened to the video. Although the flyer was only a blurb, the video was about seven minutes, but could easily be listened to while they were busy and multitasking. From that campaign and several others, we were fortunate to be able to test and track our results from the media that was sent out and how it was delivered in direct comparison to the response. The results were always that the promotional videos received the best response and call to action.

In multimedia marketing, there are several resources that maintain customer attention on websites when used properly. Streaming audio, flash video, professional slideshow presentations and commercial video production do the trick. After doing different tests on the web, we've found that the "mix and match" works the best. A "mix and match" is using a combination of real video, possible animations and graphic text instead of having only one still image, motion video or graphics source.

The reason we have found this works best is because it hits the triggers of customers on different levels that they can connect with. When using video in multimedia marketing, customers relate that directly to the realism of it. When using streaming audio, customers are able to connect the voice and soundtrack to everything else that is on the website simultaneously, allowing the online experience to be more personalized. When using motion still images, this puts customer at ease while they connect the images and soundtrack to their own world of endless possibilities. A picture is "worth a thousand words" when adding the proper music and visual cues that hits the emotional subliminal buying triggers.

When using any or all of these resources, pacing is the key. Pacing is the speed and momentum at which the presentation is being delivered. Just like a headline that grabs customer attention, a multimedia marketing solution is an extended headline with benefits, features and a call to action about your business.

Scott Lundergan is a Producer at http://www.videoproduceronline.com, a company that specializes in producing affordable and creative multimedia marketing video solutions for niche markets in the e-commerce, motivational and online direct sales industries.