ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Presidential Hopeful Gov Bill Richardson Ignoring Pleas From Heartbroken Stillbirth Families: Dramatic Video Tells Stories
When Governor and presidential hopeful Bill Richardson vetoed the MISSing Angels Bill (SB17), enraging bereaved mothers, after it passed the New Mexico legislature with unanimous bipartisan support, the MISS Foundation vowed to launch an awareness campaign targeted at educating the governor so he wholly understands the issue of stillbirth.

Catapult Your Business—How to Get Customers to Chase You Instead of the Other Way Around
I was thinking about the statement:The Small Business Administration tells us that 80% of all small businesses will not make it more than 2 years, and by 5 years 90% will have gone out of business. If that is the case, then why does every business out there try to be like the others? Most copy everything right down to the way everyone else in the same industry lays out their office.

Advertise, Advertise, Advertise
Many people sign up for affiliate programs with the hopes of making some serious money. They advertise a few places and then wait for the money to start pouring in. When it doesn?t, they blame it on the program and quit.

Computime, Inc. Names Harriet Schneider as Marketing Manager
Former print technology sales & marketing manager will focus on implementing integrated marketing programs.

The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.

How Factoring Your Invoices Can Help Your Business Grow
If you own a business that sells products or services to commercial customers or to the government, you must be familiar with the maxim ? hurry up and wait. That is what you always end up doing after delivering your services. You hurry up and wait up to 60 days to get your invoices paid. In the meantime, you still have to cover rent, supplier payments and employee salaries. Hurry up and wait, indeed.

The Affiliate Marketing Game
No other business venture seems so inviting, or attracts so many people as affiliate marketing. The problem is that people make it way more complicated than it really is.

The Process of Change in Marketing Approaches
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets.

7 Innovative Ways To Advertise Your Web Site
1. Directory Linking Create a directory of web sites on a specific topic.

Rice Law, PLLC Doing Business in Wilmington
Rice Law, PLLC now providing family and education law services in Wilmington, NC.

What Can Effective Human Resources Consulting Services Do For Your Business?
One of the biggest problems businesses face today is developing an employee benefit plan that not only follows all state and federal regulations, but is also superior to the plans offered by rivals. These days, offering competitive salaries isn?t enough to attract and retain top employees. Instead, companies need to incorporate packages that encompass viable retirement plans, excellent health insurance, and efficient payroll services. CPActuaries, a national leader in human resource consulting services, allows you to do all that and more.

You Must Know These Two Things Before Starting Any Internet Marketing Business
Are you thinking about starting your own Internet marketing business? Congratulations on your courage and entrepreneurial spirit! Now for my next question. Do you have any idea what you're doing? If so, that's great, if not, maybe I can get you pointed in the right direction.

Home-based Business ? Top Ten Considerations
Starting a home-based business is a very personal decision. Many will start a home-based business as a means of deriving additional income for their family. For those who may be considering the idea of business ownership featuring a product or service there may be questions about what type of home-based business might be right.

The 12 Month Millionaire-our Highest Recommended Direct Marketing Tool
In the direct marketing business, once you have identified a new market that you are sure is going to be open and profitable for your products and services, then you also are quickly challenged with a problem that marketing to that group is not a very easy task. The reason is due to the fact that much of the top publications are very expensive and it is likely that your ad may not show up for many weeks. If you are considering any kind of direct response marketing, I would recommend Vincent James?s books, he has two great ones out. They are the 12 Month Millionaire and ?How I Made $77 Million in Two Years- And You Can Too!?

How Good Communicators Can Earn $120k In MLM Network Marketing
Communication is a crucial skill in many jobs. Being a good communicator, you have access to making use of your skills and earn a good ongoing income. When you make use of your communication skills, you can make large sums of money in an industry which functions on communicating and people. The Multi Level Marketing industry is currently helping good communicators like you earn as much as $120k and sometimes much more. Learn how now.

The Differences Between Great Marketing And Terrible Marketing

As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing".

"Me too marketing" is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition?s marketing. Instead of demonstrating why their product or service is unique and offers outstanding benefits, they say exactly what their competition says.

For proof of "me too marketing", go to your phone book and look at advertising in almost any category. You can basically exchange the company names in the ads and the ads are identical. Nearly everybody is using the same dull clich?s such as, "Our customers are #1", "Serving your needs for xx years", "Family owned", "Best Service", "Friendly Service", "Great Selection", etc. This kind of advertising is SO BORING and overused. That is why it produces such horrible results. If you want to have marketing that generates a lot of quality leads and puts you ahead of your competition, you need to be different and prove why your product or services offers the best benefits to your customer.

To make your marketing great so it consistently generates high quality leads, here is a list of the differences between great marketing and terrible marketing:

1. Great marketing includes an attention-grabbing headline that calls out to the target market and makes a benefit-based promise. Bad marketing does not include a headline and hopes that the reader will find the graphics interesting enough to read the marketing piece. Big mistake!

2. Great Marketing focuses on a powerful benefits-based sales message and promise. Bad marketing focuses on aesthetic graphic design and being "cute and creative" and using as little sales text as possible. A great sales message is a message that promises a specific result. For example, "If our skin care product does not make your face look 10 years younger in 30-days or less, we?ll give you a 110% refund!"

3. Great marketing offers quantitative proof of why a product or service is better than the competition. Bad marketing just says, "we are the best." For examples of how to show proof that your product is better than the competition, your marketing should make statements that you can prove such as, your widget lasts 3.7 times longer, it costs 27% less, our company offers a 90-day 100% money-back guarantee while our competitors offer no guarantee, our widget is guaranteed to last 5 years or we will replace it for free, while our competition only offers a 6-month replacement guarantee, etc. You need to make your marketing promise so strong that people would have to be a fool to do business with anybody but you.

4. Great marketing uses customer testimonials to give social proof of the quality of a product or service. Bad marketing does not. How many times have you purchased something because you read a lot of customer testimonials praising the quality of the product? I know I sure have. Testimonials are one of the most powerful marketing tools you can use, so take advantage of them and use them in ALL of your marketing. You will instantly generate more sales.

5. Great marketing asks the customer to purchase by a specific date and explains step-by-step how to place an order. Bad marketing does NOT ask the customer to buy and does not have a time-limit for the offer. To make your marketing great, you must ask for the order and give a specific time-limit for taking advantage of the offer. For example, "Buy our widget by March 25 and get an instant 10% off", or, "Buy our widget by March 25 and get a second widget at half price". You may think this is a clich? but it works over and over. That is why you see it used so often on TV, particularly in infomercials and other direct-response advertising. I promise you that these companies would not be making these offers if it was not leading to a lot of sales and profits.

If you apply these simple strategies in your marketing, I guarantee you will see an increase in sales. Remember, fortune favors the bold.

Peter Geisheker is the CEO of The Geisheker Group Marketing Company. Peter develops and implements strategic marketing programs for small businesse. For more information please visit http://www.marketing-consulting-company.com