ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

New NFLPA-Houston Shingle: Business as Usual?

Houston, TX (PRWeb) January 22, 2007 -- The National Football League Players Association is again open for business in Houston--just in time for Super Bowl XLI. Because of organizational disarray and legal pressure from local vendors, the NFLPA shutdown its Houston chapter in 2004. The new office is part of the NFLPA "Retired Players Department," and is headed up by Barry Redden, President, Robert Woods, V.P., and Ken Coffey as Secretary.

While the NFLPA union chief punts an unprecedented $800 million to the NFL to help pay for a new Jets-Giants stadium in New York, one of the Houston plaintiffs, a single-mom, is still fighting the NFLPA over a three-year old $50,000 claim. Gene Upshaw, NFLPA Executive Director, recently said he was willing to cut the NFL player's salary ceiling by $800 million over 15 years to reduce the (new) stadium's impact on other teams. He said a new facility would raise salaries on each team by around $2 million a year. (December 7, 2006, - Bloomberg.net -Aaron Kuriloff, Frisco, Texas). Such sweetheart deals add salt to the wounds of Houston plaintiffs, and do little for retired players--particularly linemen.

According to the Barren Study, conducted in 1994, "offensive and defensive linemen had a 52% greater chance of dying from heart disease than the general population. The Scripps Howard Study compared the mortality rates for professional football players with the 2,403 Major League Baseball players who have died in the last century. The comparison found that defensive line football players are likely to die before age 50. The mortality rate of the average population is 77.6 years of age, both male and female. This means that an obese football player dies twenty years earlier!" (© Copyright 2006 by LatinoSports.com).

Publicly refuted by the NFL/NFLPA, obesity within the NFL is a huge problem. "Upshaw came under fire from retired players for comments he made to the Charlotte Observer in a Jan. 16, 2006 article quoting 13 Hall of Famers saying the union and league were not doing enough to help former players with financial and health problems" (July 28, 2006-Charles Chandler, Charlotte Observer). Though shrouded in controversy, Gene Upshaw seems intent on business as usual, as evidenced by inaction in the BET/NFLPA lawsuit (Cause No. 819789, Harris County Court No. 1) involving breach of contract, check fraud and failure to pay a single mom (PRWEB, September 14, 2005 - "NFLPA's Charlie Taylor Says Single Mom 'Got Stiffed'" ).

During Super Bowl XXXVIII in 2004, the woman produced an elaborate BET/NFLPA party at Houston's upscale Galleria Pavilion, but the NFLPA did not fully pay her. She ended up paying for the entire event, which attracted over 8,500 patrons in one evening. Witnesses say cash collected at the door went into cardboard boxes and counted in a back room. Further, according to testimony by Charles Taylor Jr. (former V.P., Houston Chapter), the chapter paid no federal or state taxes. Should Houstonians and folks in South Florida brace for more of the same? Often, the NFL/NFLPA alliance and in particular, the highly commercialized Super Bowl affair, is not a profit-maker, but a nemesis to small business owners, including some former NFL players and NFLPA members.

Indeed, former NFL players Ronnie Lott and Marcus Allen filed suit against the NFLPA for breach of contract in connection with Super Bowl parties (November 15, 1999 -- "Former NFL Stars Sue Union for Contract Breach" http://www.sportslawnews.com). Lott and Allen were partners in Super Bowl Party Inc., which had a joint contract with the NFLPA to produce Super Bowl events. Lott and Allen claim, "The NFLPA reneged on the deal and began to stage its own events." The NFLPA said they offered Lott and Allen a contract, but they did not sign.

Regardless of the money and covey of lawyers at the disposal of the NFLPA, the Houston businesswoman continues to fight. Why? "Mainly on principal," she says. "In the wake of Enron, WorldCom and other corporate busts, it's time for big business to do the right thing, instead of focusing solely on profits and themselves. Just because the NFLPA is supposed to be a non-profit, that does not mean they are ethical and forthright. At least, that's the question in my case. The gist is if they paid us, they would have to pay other vendors too, so they are not paying anyone---it's an impasse. If Mr. Upshaw is able to hand over $800 million to the NFL to build a stadium, then he should rightfully take care of us smaller people they already owe. They owe retired NFL players too, especially those with special healthcare needs, not the ultra-rich NFL organization."

According to testimony and court documentation, the NFLPA failed to stop Charles Taylor from committing fraud and writing bad checks to vendors of the BET/NFLPA festivity. NFL hall of fame member Curtis Duncan, chapter president at the time, resigned due to internal unethical practices and "mistrust" within the Houston chapter. He reported this to headquarters in November 2003---well before Super Bowl activities---but the NFLPA took no action to stop Taylor. Negligence on the part of the NFLPA cost vendors in Houston hundreds of thousands of dollars. When the contractors turned the heat up to collect, the NFLPA dissolved the chapter in late 2004. The NFLPA still claims no responsibility, and yet, Upshaw hands over $800 million in union money to build an NFL stadium in New York.

As far as NFLPA-Houston, former NFL players and NFLPA members went without representation until now. Are they facing another charlatan outfit that will cause more trouble? This introduces a more profound question about "NFL-ism" in America---is NFL ball still a sport? Or is it just political football, big business and profits?

The NFL/NFLPA alliance would have you believe it is more about the sport, but they and the media focus heavily on big business and money, particularly for active franchises, their players and giant TV networks. What about vulnerable retired players and paying fans--what's in it for them? The true sport of football?

That is debatable.

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