ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Overdrive Interactive Sweeps Paid Search Category at New England Direct Marketing Association (NEDMA) 2008 Awards for Creative Excellence
Interactive Marketing Agency Receives Top Honors from Direct Marketing Trade Association

The Castle Group's Sandy Lish Named Women's Business Enterprise Star
The Castle Group, Inc., an independent Boston-based public relations and event management agency, today announced that its principal and co-founder Sandy Lish has been named a 2008 Women's Business Enterprise Star by the Women's Business Enterprise National Council (WBENC), the leading advocate for women's businesses as suppliers to the nation's leading corporations. This list annually recognizes the professionals driving the country's outstanding women's business enterprises (WBEs) on the basis of their excellence, innovation and growth.

Café Ena Owners Featured for Expanding Minneapolis Restaurant Business in Recession
Hector Ruiz and Erin Ungerman, a husband and wife team that own Café Ena along with two other restaurants in Minneapolis, were recently featured by the Star Tribune for their ability to open the three restaurants within five years, despite the recession.

Video Marketing: 3 Free Resources To Take Your Video Marketing Efforts To The Next Level
If you have been using videos to market your business or even considering doing it, this article will show you free resources available online that will allow you to quickly create more videos for your business and market them as well An estimated 90% of people would rather watch a video, than read

Online video promotion and video integration techniques.
Technology is getting advanced at a very fast pace, online marketing is no exception. Website owners are using new techniques to lure in the customers for greater sales and profit. Online video promotion is the one step ahead for creating an ever-lasting impression on the site visitor. A video that is made in a professional manner can serve to enhance your companys image and create brand image. You can do video integration to your website for online video promotion of your products. There are different ways in which video promotion can be used. They are as follows:

The Process of Change in Marketing Approaches
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets.

2008 Summer Beach Program - Get Business Off the Ground with Aerial Advertising
Arnold Aerial Advertising to fly over beaches again in 2008.

Affiliate Marketing Do's and Dont's
As more and more people are trying to start a home based business, the beginners are getting lost in a sea of information. Here are some ways to avoid making mistakes.

Workplace Claims - Health And Safety Issues For Business
In todays ever changing business environment businesses need to make more and more profit to satisfy shareholders and stakeholders. This can cause massive pressure on Senior Management to drive the business forward, sometimes looking to cut costs across the board.

When Business Becomes A Battlefield
"We have to be careful it's like a minefield out there" "I like to lob the odd grenade into the meeting to shake things up" "You have to watch your back all the time with her" "We need to attack whilst they are in a weak position" "There was blood all over the carpet after he had finished with them"What is your reaction when you are in situations where you hear these kind of messages? What sort of tone and atmosphere do you think they create?These words and phrases are becoming more common-place language amongst managers and are indicators of how things are done in their business. They are also indicative of the growing number of leaders who believe that running a business is like waging war or engaging in a military operation.

WorkBlast Partners with CareerTours, Creating World's Largest Video Resume Portal
Partnership will add 15,000 audio and video "tours" to create the largest career video website for career seekers and recruiters.

Award-Winning Promotional Products Innovator Offers Home Based Business Opportunities
Printa Systems, Inc. is offering interested parties the unique opportunity to start up a home based business making promotional products, based on the company?s pioneering technology and expertise.

Networking: Strangers, Friendship, and Business Growth
You already know that uncomfortable feeling, that knot in your stomach that forms, when you enter a room, a bus, or any other location where only you and a total stranger occupy the formerly quiet space. What do you say? Do you say anything? Do you even dare make eye contact? Do you locate a point exactly 180° away from the other person and make that spot your own?Why is it that we are so uncomfortable with strangers, after all, aren't they just people like ourselves? They simply have the unfortunate luck of also being alone in a confined space with a stranger.

The Seven Step Marketing Plan
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Why Go Into Business From Your Home?
There are many different types of home based business opportunities to consider, if you are pursuing this way of earning a living. There are so many options available out there.

Making Your Purpose Your Business, Step#3

Step #3: Organizing Your Resources & Collections

In our previous step, Step 2, you were challenged to get active and network with other professionals in your field. By now you should have an abundant source of resources to reference and help you mold your personal aspirations. You should have a collection of bookmarks of peer's and organization's websites.

You can really gather a lot of information in a short amount of time when you are dealing with the internet. So I recommend keeping organized with your information right from the start. If you are keeping track of your information in a notebook, adopt a method to keep it orderly. Maybe have your notebook sectioned into topics, for example, 'references,' 'organizations,' 'peers.' If you are bookmarking your reference information through your browser, organize your list by assigning them to folders. This option is usually listed under your favorites menu, typically called 'organize favorites.' Do whatever makes sense to you and will help you easily retrieve the information you need in the future.

Organization doesn't just stop at notebooks and bookmarks. It goes much deeper than that. Make sure you are personally organized before you start our next challenge. Clean up your workspace. Take care of your priorities or any tasks you may have been procrastinating. The key here is to not just clean out your physical space, but mental space as well.

Now we can start working on creating your collection. Your 'collection' is going to be the foundation of your purpose. If you are creating art for example, it would be your artwork. If you are a writer, it would be a collection of your writings. If you are intending on being a merchant of other sorts, it would be your product.

So the first question to ask yourself would be: do you have a collection? If you do, now is the time to organize your work. Again, maybe break your collection into groups, organize your work by likeness or by time frame. This can be done by simply creating categories and assigning your work to the appropriate heading. This will help you set the stage for your web presence. Now is the time to keep in mind some of the sites you went on in our previous step. Think about what sites were easy to navigate and what sites were not. Did you like how a particular site was organized? What did you like about it? Apply your answers to your own concept of organization.

If you don't have a collection, then now is the time to work on acquiring one. Establishing a collection does not happen over night. So be patient with yourself and set realistic goals. My very first website was created by a friend of mine when I lived in California, before I started designing my own site. The first collection was composed of only 13 works of art, but it was a start. Now seven years later, I have a collection of around 160 paintings. You don't have to have an extremely large collection of works or products to get started. One of the best things about opening a store on the web unlike a brick and mortar store, you don't have to have a large product line. Granted it helps, but it is not always necessary. The key here is quality not quantity.

Once you have your collection created or organized you can now work on the information side of your collection. Assign your collection or product names, titles, or SKU numbers. Write up descriptions for each piece or group. Be as informative and descriptive as you can. Put yourself in the consumer or viewer's place and think about what information you would need to know in order to make a proper buying decision. You do not want to be vague here at all. Your description not only aids your buyer, but it also protects you as a seller. Describing your product or service honestly, prevents any likelihood of surprise to your buyer. As a result you should have less returns and refunds and more customer satisfaction.

Once you have developed your collection or product sheet, make a column for pricing. Pricing can often be the most challenging task of designing a web front mainly because you are being asked to place a price on yourself and your own value. This is especially true if the services you provide are rendered creative. A normal or typical marketing tactic is to research your competitors and get an idea of the market value of your product. If you are working in a creative field or freelance field you can search for guilds that offer pricing guidelines.

After you get an overview or others' pricing then you need to realistically figure out what it will cost you to perform your services. You want to consider the amount of time you spend on a project, the cost of materials, the tax you will have to pay, and the cost of shipping and or transportation. Your cost may be very different than your competitors. Pricing is a personal choice and decision, so base it on what you believe the item to be worth. You want competitive prices, but worthy prices. The biggest mistake I see creative people make is under pricing themselves. Buyers believe they get what they pay for, so make your pricing valuable to them.

Develop a confidence in your work, but back that confidence with experience and knowledge. Believe that what you are creating has a value to more people than just yourself. Most importantly, be excited! Your enthusiasm will be conveyed in every area of your work. If you are not excited, then you need to go back to step 1 and reevaluate what your purpose is.

Your challenge for this month is to get organized in your personal and mental space, organize or create your collection, and then write effective descriptions for your works or products. During this process, continue to network and continue to learn and you will develop your path... your purpose.

By Artist & Inspirational Writer Heather J.Tait

About The Author

Silence Speaks- http://www.silencespeaks.com

read more articles from this author at Silence Speaks Inspirations

Artist and inspirational writer Heather J. Tait began her career as a professional artist back in 1997 in Morgan Hill, CA. Her style combines simplicity and complexity. She uses bold lines with the aid of her Sharpie Marker and completes the process with splashes of bright watercolors.

Her work can best be described in its entirety as inspirational. She has over 160 pieces of all original works with inspirational quotes that correspond to each piece.

Her art as well as articles are syndicated internationally. Her work has been featured in the Spire Press (New York, NY), the Gutenburg Litegraphic Society (Salt Lake City, UT), Tony Awards (Atlanta,GA) and the FOX Theater (Atlanta,GA) to name a few.

She was also recently inducted into the Who's Who of American Women 2004-2005--the definitive biographical resource featuring the most accomplished women in all areas of human endeavor.

She is also the founder of Silence Speaks International Artist Association and Intrigue Magazine which works to promote artists and writers.

contact@silencespeaks.com