ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Smart Move: Opening A Digital Products Business - 4 Steps To Getting Started With Little Or No Money!
If you are looking into starting an Internet home business, and not sure where to begin, I advise that you not spend ANY money, there is plenty of free content sites, with very professional material they give away for no cost.

Buzz Corps, Inc. Announces Seattle Office and Newest Addition to Word-of-Mouth Marketing Group; Nick White Leaves Microsoft to Head West Coast Social
Less than a year after launching word-of-mouth marketing consultancy Buzz Corps, Inc. in Austin, TX, the powerhouse social media group founded by Chris Aarons and Geoff Nelson has expanded to create a Seattle office. Former Microsoft marketing executive Nick White will head the effort.

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price.

Simple Steps to Starting a New Business
Many people get overwhelmed when they consider the prospect of starting a new business. Others go rocketing in head first�full speed ahead with eyes shut! Both personalities can benefit by thinking of the business building process in four distinct components: money, prototype, industry expert, and distribution channel.

The Network Journal? Names GSA?s Doan Among Most Powerful Black Women in Business
Lurita Doan, Administrator of the U.S. General Services Administration (GSA), was today honored as one of The Network Journal?s most influential black women in business during the publication?s 10th annual awards ceremony.

How a Work at Home Mom Can Start Her Own Internet Marketing Business
Work at home moms can easily supplement or even replace their income with an Internet marketing business. The hours needed for you to get started can be easily geared to fit in with your time constraints and yet still be profitable. Here are some tips on how you, as a work at home mom, can start your own Internet marketing business.

timeXtender Announces Partnership with nexDimension at Gartner Business Intelligence Summit
Software developer timeXtender Inc. announced today from the Gartner Business Intelligence Summit that nexDimension Technology Solutions is now a Gold Partner for timeXtender. Under the agreement, nexDimension will resell the company's innovative and affordable business intelligence solution, timeXtender® 2.0.

Massage Business Owner Sends Warning
47 million Americans are receiving a massage each year. The U.S. Department of Labor is estimating future massage industry growth at 27% or more. As the massage industry expands, Steve Stabile, owner of an elements therapeutic massage franchise offers consumers and potential franchise owners five potential roadblocks to consider before buying a massage franchise.

Home-based Business: Success And The Common Man
?You are the only one who can use your ability. It is an awesome responsibility.? - Zig Ziglar

YumYumjobs.com Releases the First Video Resume Database
Not just another job posting board. This one stop resource center for restaurants, night clubs, bars and hotels located at YumYumJobs.com, allows employers and managers to streamline the hiring process and allows job seekers a more efficient way of promoting themselves. This is a first mover with an industry targeted - industry specific solution that will revolutionize how restaurants, nightclubs and hotels manage the interviewing process.

An Internet Business Opportunity Can Lead To Trouble
An internet business sounds like the ideal way to make a fortune. We hear all the time about the internet millionaires who became wealthy virtually overnight. In reality many more people have lost a fortune than the few who have succeeded.

The #1 Easiest Way To Make More Money With Any Business - Starting Today!
This article is about the importance of lowering your business expenses in all areas Lowering your business expenses is the easiest way to make more profit with your business, but many times it's overlooked

Target Marketing Online For Moms Working At Home
http://www.byoaudio.com/play/WHGHSYgQ

The BrandonWayne Group Highlighted as a Leading Entrepreneurial Company in the February 18, 2008 edition of the Nashville Business Journal
The Nashville Business Journal's February 18th edition wrote a featured article in their Entrepreneur Section on Michael R. Maffei; President & CEO of the BrandonWayne Group. The article highlights the rapid growth of the call center recruiting and staffing company.

How To Choose The Right Conference Facilities For Your Business
Choosing conference facilities might not seem like one of the most enjoyable aspects of planning a corporate event, but it most certainly ranks up their as one of the most important, both geographically and physically. For the happiness of your delegates and guests, and for the flow of your event it is of critical importance that you select a venue with adequate conference facilities and ample space for your event requirements. Similarly in correctly planning the location of your conference you can help keep your delegates closer to the heart of your organisation and more at ease with the message you are trying to promote.

Delivering Value in an Online Business

There are more than 5 billion web pages with millions of businesses trying to do business online. But only a few have succeeded while the rest are mere billboards on the internet superhighway.

These few have succeeded in overcoming the value hurdles by constant innovation.

Constant and never ending innovation is the key to creating value in business more so when your business is totally web based and online. Why is it more important in online business than traditional brick and mortar businesses?

Let us look at a few key components of value creation in traditional vs. online business

Human Presence in Enhancing Value

Traditional business has one major advantage. It is the ability to communicate one to one and personally with the customer. While communicating directly with the customer by a sales person, the owner or the resource person, the personality of the person is added to the overall value of the goods or services.

A smile, witty presentation, on the spot analysis of the need and matching the product benefits to the need of the customer, a feel for the product and services enhances the value of the product for the customer.

Online business has very little scope to add value by physical presence either of the product or the person promoting it. To make up for the personal charisma and interaction, online business content has to be highly conversational, witty with personalized writing styles or audio/video to get the same effect and results.

Technology as Value

Traditional business is able to get the attention of the customer by projecting a vision of the technology and its possibilities through personal contact. Even a moderate technical improvement is made more visible to visiting customers

Online business is heavily dependent on technology. But technology has the disadvantage of becoming a commodity as everyone catches up and the differentiation vanishes. Enhancing value through technology requires constant innovation to stay ahead of the pack. Technology as a commodity may be overcome only though a human face. You may have the ability through autoresponders to send thousands of emails in an instant but few online businesses can write an intelligent, witty, one to one personalized communication to effectively leverage the autoresponder..

Knowledge as value

While internet is a huge repository of knowledge and could act as the major tool for value enhancement, the volume of information or knowledge available can also become its major disadvantage. Everyone online knows that there is a huge amount of knowledge that one has to assimilate quickly. The person therefore scans the information online mechanically and quickly, not comprehending fully the information he is scanning on the monitor screen.

Another disadvantage is knowledge cannot be applied selectively to the online customer. All knowledge can be made available online but it is the discretion of the customer to recognize, choose and use it for value enhancement. Therefore it is a highly perishable commodity online achieving very fast obsolescence.

Offline business has the advantage of communicating knowledge and information in a form that is relevant. The availability and access to knowledge, though limited, is used selectively and tailored to customer requirement.

Change and innovation as value

Change and innovation are better perceived offline in real life situations than online. Any innovation or change takes time and effort on the part of the online businesses to reach to the customer in spite of technology as customers may choose not visit the web pages or emails may be filtered out.

A change from a staircase to an escalator, automatic doors, a facelift to a building or storefront, a better billing system are all far more appreciated than online innovations.

An online business has to constantly innovate in terms of sticky online content to keep the customers coming back. The web content has to be designed and written very intelligently to achieve the same impact as a simple handshake in offline business.

Is it the reason why more online businesses fail?

R.G. Srinivasan is a Certified Trainer, Writer and Author with more than two decades of managerial experience. Check out his home-business resources blog at http://www.home-businessresources.blogspot.com for interesting home business resources and opportunities.