ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

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Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

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The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
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Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
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Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
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Poll Shows Consumers Rely on at Least Three Different Media for New Product Information, It's Time for Immersion Marketing(TM): Innovative New P

BOSTON (BusinessWire EON) February 28, 2007 -- On average, the 1,000 survey respondents reported they used 3.3 different media sources to learn about new products, a figure that was even higher for Early Adopters (4.5 media sources) and Younger Consumers between the ages of 18 and 34 (3.5 media sources). The new study, conducted by comSCORE Networks, also showed that free samples lead the Strength of Influence Index with 66 percent, followed by received a coupon 55 percent, and recommended by family and friends and television commercials or infomercials tied for third with 46 percent. "This information supports the theory behind Immersion Marketing(TM) which is manufacturers and retailers need to reach out to consumers in multiple ways to make a lasting impression and prompt product purchase," said Schneider.

The 81 percent lack of recognition figure is at an all-time high --up from 57 percent the previous year, according to the 2006 Schneider/Stagnito Communications/IRI Most Memorable New Product Launch Survey. "The news that new product recognition is down significantly comes as a shock in view of the fact that advertising spending continues to rise," said Schneider. "AdWeek numbers project that spending on advertising increased again last year to $285 billion, up from $271 billion in 2005. Putting a new product on store shelves and pumping in ad dollars alone will not ensure success. Launch tactics clearly need to adapt if new products are going to be able to gain traction and that's where Immersion Marketing(TM) adds value."

Immersion Marketing(TM) Key to Successful Launches

Companies are going beyond traditional marketing techniques to create buzz among consumers. In-store TV was an awareness factor in 2006 and results from the 2006 Schneider/Stagnito Communications/IRI Most Memorable New Product Launch Survey indicate promise among these newer strategies, with more than half of consumers saying they sometimes or often purchase products featured on in-store TV and 64 percent reporting they were somewhat to very likely to visit a Web site after viewing a TV commercial.

Emerging digital technology, such as online videos and online communities, need to be included in the new approach to product launches, recommended Schneider. "Across all age groups, two out of ten Americans polled said an emerging digital technology influenced them to purchase a new product last year. These media are growing in influence among younger consumers, with 28 percent of those between ages 18 and 34 saying that such sources influenced their decision to buy new products in 2006," Schneider concluded.

Marketers still need to conduct traditional campaigns to reach the 60 million U.S. Baby Boomers, who control 50 percent of the discretionary income. However, marketers need to use digital tactics for 24-30 year-old consumers, who don't read newspapers or watch their favorite TV episodes in the traditional way, using OnDemand or Tivo to avoid commercials.

"We assumed the newest forms of digital media would make a bigger impact as a source of information on new products, but it hasn't happened yet," said Schneider. "TV commercials continue to dominate as the medium where people first learn of new products. This is why products from manufacturers with huge TV ad budgets dominate the list of Most Memorable New Product Launches. The message for start-ups and small manufacturers who can't afford TV exposure is that you have to surround your consumer with marketing messages in cost-effective places."

At www.schneiderpr.com, marketers can find more information on Immersion Marketing(TM), including 10 Tips on How to Successfully Implement an Immersion Marketing(TM) program.

Survey Partners

Author Joan Schneider wrote New Product Launch: 10 Proven Strategies and is president of Schneider Associates, a Boston-based marketing communications firm

Stagnito Communications, an Ascend Media Company, is publisher of Stagnito's New Products Magazine www.stagnito.com

*ADWEEK projected statistic **Mintel Global New Products Database (GNPD)