ADUTAINMENT: Advertising as Entertainment
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Your Secret Marketing Weapon
As a professional service provider, you're paid for what you know. People come to your firm for the expertise you offer, first and foremost.

SaleBuild Announces the Appointment of Ian Dix to its Advisory Board - Telecom and IT Veteran to Provide Marketing and Management Expertise to Fast Gr
SaleBuild, Inc., a leading provider of sales acceleration services, announced today that it has appointed Ian Dix as an advisor to the SaleBuild Advisory Board.

Nielsen Media Research Chooses GOT Corporation's CampaignerPro For Their Diverse Email Marketing Initiatives
Leading provider of Television Audience Measurement Nielsen Media Research selects top-of-class CampaignerPro application to fulfill all of their targeted departmental online email communication needs.

Quit Smoking by Watching TV: New Hypnosis Quit Smoking Video Technology Declared 'An Excellent Product' by Expert
Quit Smoking Video hypnosis technology is "an excellent product," according to personal development reviewer Michael McGrath. Based on Neuro-Linguistic Programming principals, the technology was granted a US Patent.

The Secret Of Thinking Big In Building A Home Internet Business
What is the latest wave on the internet? Internet Marketing of course! Millionaires are created even in their sleep. But there are also many people in internet marketing that are not making any money at all, not to mention the millions of dollars that are spend on training materials and courses.

Marketing a Cosmetic Dentistry Clinic the Right Way
Marketing a dental services or any kind of service for that matter, is no easy task. Today's business world is over saturated in many areas that is why differentiating your business practice and carving your own niche or vertical market is of the essence. Dentists who graduate and start working on their fields often have to "fly under someone's wing" until they have managed to acquire enough hands-on experience and the capital to make it on their own.

Training Your Mind For Better Business and Leisure
Training Your Mind For Better Business and LeisureModern life moves at a very fast pace. At least, that is how many in Western society describe their existence whereby they rush to work, rush everything they do at work, and do so in a fixed routine which allows for little deviation.

How To Sell Without Selling And Pack Your Copywriting Business With New Clients Fast
There's no doubt about it that we are being bombarded with more advertising and marketing -- especially online -- than ever before.

California Business Brokers Increasingly Turn to Internet Advertising to Sell Small Businesses
California Business Brokers are using the Internet to list and sell small businesses. The Internet is replacing more traditional advertising like newspaper ads, personal contacts, and print advertising. Many brokers are now almost exclusively listing their business for sale on web sites like BizBen.com.

Why Price Point Is Crucial When Choosing A Home Business.
How important is the initial start-up cost (price point) of an online or home based business opportunity? This is a very delicate subject that is often not credited with enough significance. Hitting the right ?sweet spot? with start-up costs can literally make or break your success in the online entrepreneurial world.

CorraTech and Intalio Partner to Improve Business Processes Across Open Source Applications
Technology Partnership Will Allow Customers to Easily Define and Configure Business Processes Across Applications Through the OPENSUITE Platform

Orlando's Finest Vacation Homes Featured on CBS Video
A pioneering Orlando vacation homes rental agency tells CBS how families can get the ultimate luxury in Orlando vacation accommodations and also save money while doing it.

Global Survey: Business Intelligence Professionals Prefer Corporate-Wide Implementation; Steep Price Tags Stall Universal Adoption
Nearly 60 percent of respondents agree that knowledge workers throughout organizations should have access to Business Intelligence capabilities.

MOBOTIX D22 Dome Camera Series Provides 12 Times Higher Resolution Quality Than Standard Video Surveillance
MOBOTIX, provider of advanced IP based video solutions, today unveiled the new D22 camera series, a line of very compact, attractively-priced dome cameras with up to 960 lines resolution, integrated video management software and long-term storage management. At 1280 x 960 pixels, the resolution of the recorded image is approximately 12 times higher than in the conventional CIF format still used in 95% of all surveillance systems today. High resolution is crucial in a security conscious age when suspects must be quickly and reliably identified.

RSS and Blog Marketing for Real Estate
Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.

Why ?Niche Marketing? Will Die Its Own Death!

Take any marketing literature and you come across experts who are talking about finding a niche and exploiting it. They tell you that, one should create a new market for your business thus making the competition irrelevant. But, the reality is that finding a niche will only work if you can fulfill three important criteria:

1) It should be profitable to serve that market

2) It should have enough number of buyers to make your business sustainable

3) The market should be growing so that you can continue meeting the demand for a long time.

If the niche is not profitable then there is no incentive for you as a business owner to serve it, if the business is profitable but it has low number of buyers then you wont be able to sell to as many people to meet your financial goals and finally, if the market is not supposed to grow then one day there will be no more buyers to sell to.

The theory of economics suggests, that if such a profitable, sustainable and growth oriented ?niche? market exist then sooner or later a large number of sellers will be attracted to it because of the profit potential. Then, the market will no longer remain niche and it will become ?crowded?. Thus, the niche business theory sounds great buts it remains questionable as a long term business strategy.

Moreover, with time it will become increasingly difficult to find niche areas and information technology will ensure that any niches will become competitive faster than ever. So, being optimistic about your business because its niche is not a good strategy at all! Although being a niche can be rewarding in short-term (1 ? 3 years) but you should actually focus on superior value delivery and effective competitiveness in a longer term.

In order to remain a successful company you need to do following:

Control Costs ---------------- You may be tempted into thinking that since the profits are high as you are playing in a ?niche? market, you should be in plush offices and other things you don?t need. This is wrong! Soon, new sellers will create pressure on pricing and naturally, profitability will come down. Then, having a lower cost of operations will mean the difference between death and survival. Lowering cost does not only means cutting costs, but it also means having lower costs because of superior engineering skills. It a nutshell, you should make it impossible for your competitors to deliver the same product or service at lower cost.

Deliver Great Customer Experience --------------------------------------- You need to look at every customer touch point in your business and see the kind of experience it delivers to your customers. Just making the customer happy does not ensure customers loyalty. The customer should have a great experience while interacting with your organization and should feel special. This will ensure that when the niche market gets crowded, you will get plenty of ?word of mouth? and your existing customers won?t leave you.

Be Different -------------- Being different is not being in a ?niche?. It means doing thing in way that is appreciated by your customers. You can be different in the way you handle Sales, Distribution, Manufacturing, Customer Service, Engineering, Branding etc. You have to ensure that this differentiation delivers more benefits at same costs as competitors or delivers the same benefits at lower cost.

Keep your staff happy ------------------------- Your people are your only ?niche? which competitors cannot copy. Ultimately, it?s your motivated employees that deliver outstanding customer service and build your organization.

Keep Changing for Better ----------------------------- You should encourage risk-taking, creativity and intrapreneurship in your organization. Stressing too much on existing tools, processes and techniques stops the evolution process which is necessary to ensure growth.

Mukul Gupta is the CMO of Indus Net Technologies, an India based Internet Consulting firm which specializes in Opensource solutions. You can reach him at script@script2please.com or visit http://www.script2please.com