ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Online Viral Marketing Magic Revealed through EQSQ.com Column and Video
EQSQ.com recently launched a two-part column featuring a fun and quirky article accompanied by a short video. The increasingly popular feature taps into a relatively new world of online viral marketing. The feature, which centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices, is an entertaining alternative to boring blog space.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Gear Up Your Site For Social Media Marketing

The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffic.

You should also introduce social media components to your site because web users are experiencing these new form of interactions in more and more sites and they may have an expectation of the same from your site also.

If you want to attract repeat visitors and want them to stay longer, your focus this year should be on the social aspects of your site.

Social media use technologies like RSS, blogging, podcasting, tagging, etc. and offer social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.

The central theme of these sites is user generated contents used for sharing among the end-users. The social aspects of these sites are to allow users to setup social communities, invite friends and share common interests.

You don't have to change your site completely within a month or so to take advantages of these new technologies. Introduce small changes incrementally through out the year and you will be on your way to meet these new challenges.

The first step is to declare who you are to the online community. People should be able to relate to you. Unless they know more about you, you will be just an unknown identity and most people don't like to deal with unknowns. Create an About Us page and list your achievements and skills.

Create a MySpace page and link your bio in the About Us page to the MySpace page. Also provide a link back from the MySpace page to your website. Spend an hour every week to develop your online social network in MySpace. Invite a few of these new friends to write blog articles at your site about your products or services.

Install a free blog software and start publishing at least one article in your blog. Provide an easy bookmarking feature to social bookmarking sites like delicious. This is done by providing an action button for each article in your site. The action button takes users to the submission page of the bookmarking site.

Also, provide an action button for direct posting of blog articles to digg. Digg is a popular news ranking site. A well dugg article will bring thousands of visitors to your site.

Provide a forum at your site for users to discuss your products and services. Don't delete negative comments because they provide insights into the improvements needed to serve your visitors better. However, censor hate speeches and meaningless bantering. Register your forum at BoardTracker. BoardTracker is a forum search engine.

If you are offering products, allow users to review and rate your products. This will help you in inventory management because you may want to discontinue low rated products.

Provide RSS feeds for your new products, blogs, forum postings, etc. An RSS feed provides teasers of your contents. Users will use RSS readers to scan your teasers and visit your site for more information if the teasers draw their attentions.

Publish all your feeds at feedburner. Feedburner provides media distribution and audience engagement services for RSS feeds. They also provide an advertising network for your feeds. If you have quality contents, you will be able to monetize your contents using their services.

Create short how-to or new product videos and post these videos in social video sharing sites like YouTube, Google video. Provide a few start and end frames in these videos to introduce your site with your site url. Post these videos using catchy titles, teasing descriptions, and appropriate tags to make them discoverable.

Provide embedded links to your posted videos in your site. This will save your bandwidth and storage space because the videos reside in the video sharing sites.

Besides videos, use social photo sharing sites like Flickr to share pictures related to contents in your site. Use the same title, description and tag techniques discussed earlier for social video sites.

Provide a Send to Friend feature for all products and services you offer. This feature is a link that sends the article, product description, etc. to a recipient via e-mail.

For starter, Yahoo provides a service called Action Buttons (search for Yahoo Action Buttons) that add links to your website for users to share, save, and blog about your website. The Yahoo action buttons use delicious for social bookmarking, and Yahoo blog site for blogging. It also has a print feature.

The social media is not a fad. It is here to stay and bring in profound changes to web surfers' experiences. It is the right time for implementing features that will make your site social media friendly. Also, using marketing techniques that utilize popular social media sites, you will be able to bring traffic to your site.

Dr. Deepak Dutta is the creator of http://www.semanticbay.com - an interactive social network website based on user shared text and picture contents on any topics. His other website http://www.classifiedsforfree.com - is one of the oldest online classifieds site where users can post ads in more than 600 US cities and 60 countries.