ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Online Viral Marketing Magic Revealed through EQSQ.com Column and Video
EQSQ.com recently launched a two-part column featuring a fun and quirky article accompanied by a short video. The increasingly popular feature taps into a relatively new world of online viral marketing. The feature, which centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices, is an entertaining alternative to boring blog space.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Personal Marketing: The Sales Letter

Your product or service may be the best of its kind, but it will not sell without the proper marketing and promotion strategies. Whether you are selling statement t-shirts, luxury cars, or discount tickets for a vacation to Europe, you will need to get word out on your product and service so that you can stand out in the global market. You may wish to hand out pamphlets if you are on a strict budget, or you may splurge on a television commercial to reach out to as wide an audience as possible. Both marketing methods, however, can be impersonal, not to mention annoying, to customers who want a product or service that caters exclusively to their needs.

One marketing technique you may want to explore is the sales letter. A sales letter is simply a letter promoting your product or service, discounts on your newest offerings, or even a share in your company. A sales letter, however, is more personal, as it addresses individual members of your prospective market.

This special trait of sales letters makes them difficult to write. Many of your prospective customers will have been saturated with hard sell, mass marketing methods. A sales letter, if overdone, can be irritating; if underdone, it can be ignored. Before you sit down and write your letter, take note of the following characteristics of a sales letter, and heed the tips on basic sales letter writing.

Sales letters, like any other letters, begin with a salutation to the recipient. The sales letter, however, will address a customer directly. How do you obtain the names and addresses of your recipients, and how can you catch their attention?

? You will need to identify the market of your product or service. Is your product something that will appeal to teens or adults? Who can afford it? Who might need it the most? If you know who exactly your market is, you will know who you should address your letters to.

You may be tempted, however, to simply pick up the nearest phone book and select names at random. This method, derogatively referred to as ?shotgun sending,? is counterproductive, and can waste your time and money. Shotgun sending, moreover, will make you appear even more careless, as you seem not to care about what your customers think and need.

A good method to narrow your market down is to do a search of your customers online. There are directories available for free on the Internet, although you must be sure that the online merchant is legal, and has gathered the names and addresses of the people in the directory with their consent. For instance, if you are selling textbooks on physics, you may want to search for directories of college professors, high school teachers, or even alumni of schools who might want to donate books to their alma mater.

? Make your letter attractive. If you are sending the sales letter through snail mail, you can have a colored envelope with an eye-catching slogan or catchphrase on the front. Such sentences as ?Do you want to know how to get great discounts on your grocery shopping?? or ?Know how to invest your money and get great returns? can make prospective customers open the envelope.

Making an email attractive can be challenging. Simply writing an attractive phrase in the subject line can sometimes land your email in the spam folder, or worse, in the trash. If you must send a sales letter through email, make your subject line simple, but your contents attractive. Go easy on the graphics; heavy emails can take longer to load, and you may end up annoying rather than attracting the recipient.

? The best sales letters are worded simply, but with force enough to jump out at the reader. How can a sales letter be forceful? It should address the reader directly, and must clearly show how the marketed product or service can directly benefit the reader. The best sales letters are not even cute or clever. They are simply convincing and innovative. For instance, if you are selling car parts, you can include a section on the top ten tips for proper car care.

A sales letter should make people read, and then purchase your product or service. If you are simple but convincing, you will certainly widen your market base and reach out to new customers. All you need to do is know your market and your strengths, and you can find positive responses to your sales letter before long.

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information checkout http://www.websiteconversionexpert.com and http://www.killercopywritingblog.com.