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Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online
Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
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Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
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Online Viral Marketing Magic Revealed through EQSQ.com Column and Video
EQSQ.com recently launched a two-part column featuring a fun and quirky article accompanied by a short video. The increasingly popular feature taps into a relatively new world of online viral marketing. The feature, which centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices, is an entertaining alternative to boring blog space.
Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts
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Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.
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SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC
Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.
Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.
Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.
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The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.
Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.
Pet-care business owners don't have an inordinate amount of time or money to dedicate to hosting, building or maintaining a website. But you should note that the internet plays a part in the daily routine of 88% of Americans, and of those, 92% indicate that it's a good place for information.
As a pet-care business owner, you know that the majority of the decision-makers regarding a pet's care are women, and a March 2004 Nielson/NetRanking & Washintonpost.com survey found that "60% of working women using the internet at work do so because they feel that there is not enough time for personal activities and issues in their lives. 63% of those women would definitely include the internet in a marketing campaign geared toward their demographic."
On-line usage is not just for city-dwellers either, 52% of the residents of rural areas are on-line too! (PewInternet, American Life Project, February 2004).
As a pet-care business owner, don't overlook the power of your web-page as a key part of your marketing plan.
You can build your web-site yourself (there are lots of 'turn-key' options available by searching the internet) or hire a professional (again, searching the web will provide thousands of options for high-quality and cost-attractive designers).
No matter what you decide to do, here are 17 rules for making sure your pet-care business web-site stands out, provides your customers what they need to know and makes it easy for them to do business with you.
1. Define and target your particular audience. Don't try to be everything to everyone. Write each page for your 'perfect reader' and don't sway from that target.
2. Forget the bells and whistles. Internet users have all kinds of browsers and many are not impressed by the fancy animations and sounds you may think are cute. Keep to the facts and pertinent information about the particular service you provide.
3. Use one page for one topic. Don't try to cram everything you know about cat-care onto the same page as your introduction, service and rates and links to other sites.
4. On the web, remember the mantra, "Less is More." Ask yourself constantly can you say what you need to with fewer words and pictures?
5. Check your spelling and grammar. If this is not your strong suit, hire someone to provide this service. If your spelling and grammar are not up-to-par, visitors to your site will either think your business is a 'fake' or they will believe that you do not pay attention to detail. Neither of these is a good thing!
6. Make sure your website is easy to read. Use headings and sub-headings. Keep your sentences short. Use bullets and lists to make important points. Set apart important text by bolding or using a different color.
7. Make it easy for your potential clients to reach you. Have a link on every page to your e-mail address and include your phone on every page.
8. Ensure that you home page makes it abundantly clear who you are and what you do. Don't make them guess.
9. Use terms like YOU and YOUR rather than terms like WE and US. Your potential clients want to know what benefits you can provide to them. Make them feel how you can solve their problem.
10. Do your potential clients know what to do next in order to schedule service with your company? Make sure each page lets them know what they should do to set-up a client interview and get started with your service.
11. Check all your links. Dead links can turn off a client fast. If you are providing links to useful information, make sure they can there! If in doubt, leave it out.
12. Choose your graphics wisely. Too many graphics distract from your message. Most clip-art graphics look tacky and take away from your business message of caring personally for client's pets. If you've seen the graphic before, they have too, likely several hundred times and they won't remember if it was your company or someone else's.
13. Write conversationally. Make sure the tone of your web-site sounds like you. This is especially important for the sole-proprietor who is selling their unique, personal care to each and every pet.
14. Choose your colors wisely. Bright vibrant colors are terrific, but use them sparingly in borders or to highlight sections. Don't use busy patterns behind your main text and don't use background colors that clash with your text color. In most instances simple black text on white background for your key pages is best.
15. Maintain consistency. Make sure your website look likes it belongs together. Have similar fonts and layouts on every page.
16. Avoid using all caps.
17. Keep it flowing. Don't just build your site and leave it. In order to keep people coming back your site must provide useful information that is not stagnant. Schedule an appointment with yourself at least once a month to update your site.
Successful pet-care business owners have identified their web-site as one of their top marketing tools. Make sure that you are getting the most out of your web-presence to ensure continued pet-care business success.
Peggie Arvidson-Dailey is the founder of Pet Care Business University and the Pet-Care Business Success Systemâ„¢. She is the author of the "Maintain your Love Affair with Your Pet" Series and several articles on finding and maintaining happy customers for Pet-centered businesses. As a trainer and coach she has helped people across the country create and build the pet-care business of their dreams.
Visit http://www.peggiespets.com for more information.