ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Online Viral Marketing Magic Revealed through EQSQ.com Column and Video
EQSQ.com recently launched a two-part column featuring a fun and quirky article accompanied by a short video. The increasingly popular feature taps into a relatively new world of online viral marketing. The feature, which centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices, is an entertaining alternative to boring blog space.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Electricity 4 Business' Choice of Salesforce.com Helps Revolutionise the Costs of Electricity Supply

London (PRWeb) March 16, 2007 -- Electricity 4 Business, Britain's leading independent business electricity supplier to small and mid-sized businesses, has come a very long way in just a short space of time not least because of its wise choice of IT systems.

Anyone who has worked in the industry will be familiar with the one-system-fits-all approach adopted by monopoly suppliers pre- deregulation and with the obstacles that have been so difficult to overcome when designing new systems - not to mention the millions spent on systems which were destined for the scrap heap before seeing the light of day.

From the outset it was absolutely crucial for electricity4business to get it right. A sound IT policy was to provide the competitive advantage necessary in a concentrated market dominated by 6 major players. Only by being more efficient than its competitors would E4B be able to offer cheaper rates to its customers and have a chance of reaching that critical mass necessary for long-term survival.

A major folly of many companies when developing or selecting IT systems is to concentrate on one business area at the expense of others - an efficient billing system, for instance, may indeed be key to major savings but requires an equally efficient CRM system to ensure a seamless process. Its only when all cogs of the wheel are working well together that true efficiencies can emerge.

As Electricity 4 Business was a new company it had a completely clean sheet when it came to choosing IT and Graham Paul, Sales and Marketing Director, was absolutely clear about his priorities:

To take the best energy retail system available and tailor it to E4B's and its targeted customers' specific requirements.

Develop or find an existing CRM system compatible with the retail system and with ample customisation facilities.

Fine tune both systems to provide a seamless process throughout all stages of the business whilst always keeping maximum efficiency at the forefront.

Graham was adamant about replacing paper based tasks with system generated reporting and although sure to encounter some opposition to such change was determined to see it through.

Not one for re-inventing the wheel he trolled the market for a CRM system with a tried and tested track record whilst affording maximum flexibility. Salesforce.com was the one which eventually shone through, ticking most of the boxes in the wish-list.
As in any new business venture time was of the essence. It's no good being a perfectionist when it comes to IT if doing so is going to cause such a delay that you miss the boat.

Surprising everyone, Salesforce.com was up and running within just three weeks of being chosen and from the outset the benefits have far outweighed expectations. 'By integrating Salesforce.com with our back office energy billing system and creating a straight through processing environment, our cost of customer acquisition is 30% lower than the industry average' said Paul. 'The main reason for this is that we have been able to eliminate so many paper-based processes involved in sales management and automate many others. Better still, the 'on cost' involved in switching customers from their incumbent electricity supplier to E4B is now an average of only £4 per customer compared with an industry average of £40.'

And the efficiency savings don't stop there. As all major suppliers will concede, managing the agency and broker channels can be a costly affair. However, Salesforce.com has allowed E4B to automate many of the interaction processes resulting in costs as low as one fifth of those of their competitors.

It's with results such as these that E4B can see a bright future in an industry which is price driven and will always favour the lowest cost supplier. As long as it is possible to maintain these cost advantages and pass them onto the customer in the form of lower prices then it's got to be onwards and upwards for E4B.

Contacts:
For interviews, quotes, photos or comments contact:
Bernard Scally
MRA Public Relations
Phone: 020 8847 2538

Notes for Editor:
Electricity 4 Business Ltd

E4B provides an alternative to the big 6 by providing cheap electricity for small and medium sized businesses spending less than £100,000 per annum on their electricity supply.
E4B is Britain's independent business electricity retail company specialising in the supply of electricity to small and medium sized businesses.
E4Bs aim is to cut the cost for British business by offering lower electricity prices.
Our business electricity services are for small or medium sized business spending less than £100,000 per year with their current electricity supplier.

Online Distribution By:
Christian Garrington
ClickThrough Search Engine Marketing
0845 057 3349

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