ADUTAINMENT: Advertising as Entertainment
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Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Online Viral Marketing Magic Revealed through EQSQ.com Column and Video
EQSQ.com recently launched a two-part column featuring a fun and quirky article accompanied by a short video. The increasingly popular feature taps into a relatively new world of online viral marketing. The feature, which centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices, is an entertaining alternative to boring blog space.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

The Video Virgin Phenomenon

It?s hardly a secret that 3G video hasn?t lived up to its original promise. What?s more the industry is now running out of excuses like lack of availability of 3G phones or service. We?ve all heard talk of the long awaited killer application that failed to materialise, so what ? if anything ? can pull us out of the doom and gloom now surrounding the future of 3G?

My belief is that there is light, and even video, at the end of this particularly murky tunnel. What?s more I think there are a few reasons to be cheerful about the prospects for 3G video and 3G in general. One of them is the advent of interactive, real-time video applications. Current 3G video offerings have not found a real following. Even the recent World Cup failed to really set the Mobile TV market on fire in the way the industry had hoped. Part of the problem with this was the delay in sending goal clips meant that they weren?t happening in real time. The use of video on mobile is a very different medium to the TV in your lounge. People expect a different experience from it -- fast food on the go rather than a sit down full four-course meal. It should be a dialogue that engages and involves the user and can inform or entertain and be adapted to each individual?s interests and needs at a given context.

An example of just such an interactive application has been launched by ?3? in Austria. It allows skiers to dial in to receive a live video feed of many of the country?s leading ski slopes using data from CCTV cameras on the slopes themselves. The key to its success being the fact that they can access the information while on the move; in the car or at the airport and get the actual real time images of various slopes, enabling real-time decision ? the mobile style.

Another new capability for 3G video that will enhance the mobile experience is the ability to engage in a real-time dialogue with multiple users creating video communities. The various combinations of ?see you see me? capability have the potential to hugely impact the adult entertainment industry, particularly when combined with interactivity.

In order for video telephony to come of age it needs to be more than recorded content on a small screen. It needs to build on the very nature of the mobile medium and allow individuals to communicate and share their experiences while on the move. At the very heart of the mobile experience is the fact that we are used to compromising on quality and size of the screen in return for mobility and timeliness of the medium. The mobile applications of the future will need to embrace this mobility and find ways of allowing people to share what?s happening to them at any given time with a group of friends, family or video community. One such example that has been launched by Orange Israel has enabled 3G users to engage in a nationwide Internet WebBlog, making it like a reality TV show that is broadcast via the Internet. Anyone with a 3G phone out and about can broadcast live what?s happening to and around them ? whether it?s an event like a concert or a sporting event, a chance encounter with someone famous ? whatever is happening to you while you?re out and about can be seen live by anyone logged on the Tapuz.co.il website. The success of this service has been phenomenal and is an example of the future of video applications and what is possible by mixing the ubiquity of the Internet with mobility.

Which brings me to my next point: the problem with critical mass. It?s all very well having these wonderful rich interactive, bi-directional video capabilities but if too many of the people you want to communicate with don?t have 3G you?ve got a problem. It?s like in the early days of the fax machine, the idea of owning a fax machine was great, but meaningless until there was the critical mass of fax machines to make them useful. So how can 3G escape from the straitjacket imposed by the fact that only one in ten of people own a 3G phone? The answer is simple ? transform existing medium to peer with 3G handsets, tap into the proliferation of PCs out there. The fact that we can now provide the capability to turn, for the sake of video calls, your PC into a 3G like device will dramatically change the end game. Imagine the appeal for business travellers away from their friends and family, to be able to dial a number from their 3G phone and be connected to a PC for a live video call. It may not be that compelling proposition to see your business associates on the phone, but a two way visual experience with your nearest and dearest is something that I personally am more than happy to pay for.

Last but not least, I believe that today it might still be worth offering many of the new video services using dialling as a preferred user interface. Not only is dialling the most natural user interface over mobile devices, but the guaranteed quality and fast interactive response enable it to be a real delight, which overcomes some of the current hesitations and limitations of ?surfing & streaming? over mobile devices.

The mobile industry is adept at waiting for the next big thing. IMS and HSDPA are the gods the industry appears to be worshipping of late. But, why wait until the next technology is mature when new compelling interactive video experiences are available and working today. Keeping the options open to migrate to new platforms as they become available is a good thing, but there are operators and mobile developers out there today who have realised that the time is now and that we can build on capabilities for 3G which are available today ? all we need is a little imagination to develop applications that are truly compelling to grab the attention of mobile users and tempt the video virgins to sample the delights of this compelling new visual medium.

Learn more about 3G products and applications at http://www.radvision.com/Products/3GProductsApplications/

Alon Barnea is a General Manager of the Mobility & Service Provider Business Unit at RADVISION, a leading provider of video network infrastructure and developer tools for unified visual communications over IP, 3G, and emerging next-generation networks.