ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Online Viral Marketing Magic Revealed through EQSQ.com Column and Video
EQSQ.com recently launched a two-part column featuring a fun and quirky article accompanied by a short video. The increasingly popular feature taps into a relatively new world of online viral marketing. The feature, which centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices, is an entertaining alternative to boring blog space.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

How To Implement E-Business Solutions Successfully

Pitfalls of E-business solutions installation process

A large distribution company has decided to use a new online supply chain management solution. The people – those who were supposed to use the system – were quite skeptic about the ability of the system, as they did not have enough knowledge and had very little or no training in using a similar system. As a result, it took over a year for the company to bring the solution to its full operation. Productivity suffered severely. The final implementation cost came out to be several times more than initial budget. A large number of companies are reporting to face similar difficulties with the implementation of their e-business solutions.

The problems that occur while a company tries to implement e-business solutions, most likely, include:

Senior managers do not spend enough time and efforts to learn and understand the solutions. As a result, they have no idea how their workers will adapt to this new solution; and fail to set forth quantifiable objectives for them in terms of efficiency and productivity. The end users do not receive required training. As a result, treat the new solution as an added burden rather than a tool to increase efficiency and productivity. In many cases, IT infrastructure is not up-to-date enough and lacks power to support the new solution. Due to inadequate understanding by the management of the e-business solutions that they plan to adopt, often, the time and money allocated to the project are far less than required. Often the advanced Internet based e-business solutions require to be integrated with portion of old systems that the company is presently using, which in turn, sometimes generates software and system incompatibility. How to avoid pitfalls

E-business solutions are sophisticated systems that encompass significant areas of the company and its relationship with customers. That's why implementation of these projects should be carried out according to detailed plans.

Preparation

Create a well developed scope. In creating the scope involve all end-users of the solution, not only the technical and business model experts. Get answers to the questions like:

- What is the single most important goal that the company is planning to reach thanks to this solution? - What critical problems the solution is meant to solve? - Are the time and money spent justifies its implementation? - What are the implementation milestones? - How you will know that you have reached those milestones? - Once you got all the relevant people of the company involved in the process, choose an implementation taskforce of experts from all required sections. This team should be responsible for developing the implementation plan. According to this plan assign resources and deadlines. Upon completion of each stage of implementation get senior management involved in order to review the progress.

Education and Training

Education should cover the "why" side of the solution and training the "how" side.

- Identify the people that required getting trained and educated. - Define objectives - Define training and education criteria and select syllabus - Set the evaluation method - Conduct the actual learning process - Assess their progress

Implementation

Implementation of the solution should take place according to the strict predefined stages.

Upon completion of each stage of implementation get senior management involved in reviewing progress. Conduct reality check!

- How does the solution meet your expectations so far? - Is it doing what it's supposed to do? - Do you need to revise any of your priorities?

Once the implementation is over, set up a thorough post implementation meeting with the taskforce and the relevant end-users. The important thing here is to identify if everybody involved with the project is satisfied with the result or not.

In order to successfully implement e-business solutions, it is very important that you fully understand the technologies behind it. If require hire a consultant and work closely with her. In the long run, this might save you substantial time and money.

Here are other things to remember:

1. E-business solutions are mere tools. Don't expect them to radically change everything that you learnt about business processes.

2. E-business solution implementations like any other project require strict step by step project management.

3. Before considering an e-business solution, make sure that there is a sound business need to get it. E-marketplace, Private exchange, Business portal are few of the e-business solutions that help you attracting new customers and markets. These solutions also allow streamlining many of the vital business processes. In your e-business strategy these solutionsshould be at the top of the list.

4. Keep track of the new technologies and keep an eye to your competitors' e-business strategies. E-business is an extremely fast moving segment; you should be ready for changes and embrace them whenever it's necessary.

Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade [at] rusbiz.com, http://ezine.rusbiz.com/archivenews.html?nl_oid=43