ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Free E-book by Marketing Pros Gives College Grads Job Hunting Advice
Drew McLellan has just released the free e-book Giving College Grads a Fighting Chance: Insights from the Other Side written specifically to help college grads break into the marketing field. Drew, author of the popular marketing and branding blog, Drew's Marketing Minute, reached out to his fellow marketing veterans and asked them to offer words of wisdom to help recent grads land the dream job. Contributors included marketing veterans Seth Godin, Roger von Oech, Drew McLellan, David Reich, and many others.

The History of the Franchise Business - Learning about Business Opportunities by Looking at the Past
Hair care has been around as long as humans have been on the planet. The earliest record of personal hair care dates back 2.

Toy Industry Veterans Form New Distribution Company Global Toy Marketing, Inc.
Toy industry veteran John Sauerland, today announced the formation of Global Toy Marketing, Inc, a specialty distribution company focusing on play and educational toys. Sauerland has tapped fellow veterans Rick Tomasco and Ann Richner.

Advantages of Marketing in the Internet
The trend is that Internet marketing is starting to be more and more established as a career option. Many people are now interested in making internet marketing their bread and butter. There was once a time that internet marketing served to be sideline for offline work.

Why Should I Use Promotional Items To Advertise My Business?
There are so many reasons to use promotional items to advertise your business! How can the promotional items benefit your business and increase your sales? Check out these reasons:

Life After Death: Watch The Video
World's Last Chance, an online Christian ministry, has released a 7-minute video unraveling the truth about life after death. The video encompasses all the Bible facts on death.

This Father's Day, Buying a Video Game Will Help China's Earthquake Victims
This Father's Day, do something more meaningful for your loved ones. On May 12, 2008, an earthquake measuring 7.8 on the Richter scale struck the province of Sichuan, China. Over 68,000 dead and millions have become homeless. From now until June 20th, place an order from video game retailer Renchi.com and 10% of your purchase amount will be donated to help these victims rebuild their homes.

MWB Business Exchange Reports City Looking to Flexible Leases Post Credit-Crunch
MWB Business Exchange report that banks and financial services companies in London have made clear moves towards flexible serviced office space to manage property risks, a trend expected to continue in the post credit-crunch environment.

Digital Marketing Event ad:tech Announces Conference Overview for London
The UK's premier event for online marketers, ad:tech London announces the conference overview for September's event

Affiliate Marketing Business On A Shoestring
An affiliate marketing business is an online business that you can get started on immediately even if you are on a tight budget. With low start up costs and incredible profit potential, affiliate marketing is definitely worth your consideration.

Fable Video Game Review for the XBox
Finally the game that everyone has been talking about has hit the shelves. Fable for the XBox has gone through many name changes, but it had originally started out as Project Ego; which is fitting considering how vain the character is.

The New-Age Of MLM...Web 2.0 Online Network Marketing System!
Traditional mlm as a sales device has been around for a very long time; however the success rate over the past couple of decades has customarily been low. Anyone who thinks taking on a networking program means the money will roll in automatically without any effort on their part is in for a big surprise. Network marketing can and does make money for some people, but inevitably these are the people who dedicate lots of time and effort to their marketing endeavors.

Having An At Home Business With Network Marketing
Have you ever dreamed of having an at home business Are you a single parent who has to care for his or her child, and cannot pull off too many shifts at work or rely on a babysitter?s services forever

What Are The Benefits Of Internet Marketing
Online Marketing Defined

How You Can Separate Your Business Finances from your Personal Money
Separating business funds from personal finances should be every business owners concern. Surprisingly, not many entrepreneurs take this matter into serious consideration. For instance, many small business owners and home based business entrepreneurs prefer to use their personal credit cards with their business expenses thinking that it makes no difference. But a wise business owner should think about the long term complications that combining personal and business funds in just one account could cause later on.

Get Real About Business Card Design

Ever picked up a copy of one of those "Best of Business Card Design" books? The ones filled with glossy photos of business cards made of "special materials" using "innovative printing techniques"? While I admit it can be fun - and occasionally instructive - to peruse these award-winning business card designs, I think these books often confuse more business owners than they help.

How?

By fostering the notion that a business card has to be radically different, trendy and expensive to be effective.

It's time to get real!

"Cool" doesn't sell your product. "Trendy" doesn't pay the bills. And "Wow, what a great card!" is flattering, but hardly an income guarantee. Ever seen one of those expensive Super Bowl TV ads, where afterwards you can remember the commercial but haven?t the foggiest idea what product it was promoting?

Same principle. A business card can be a masterpiece of graphic design and do you absolutely no good as far as convincing someone you just met to give you a call, visit your website or drop by your store.

The truth is that a fairly ordinary business card can be an extraordinary marketing tool, if used wisely.

Now don't get me wrong - I am not advocating the use of a generic, black-text-on-white-stock, flimsy card ordered from the local quick printer, or an attractive but ad-supported "free" business card ordered online. And splurging on a custom designed business card is definitely appropriate in certain industries and certain business situations.

What I'm saying is that an attractive, legible, customer-focused business card is good enough for most people in most circumstances. Even if it?s designed on a website that offers business card templates which can be used by an unlimited number of other business owners. Even if the graphics or clipart aren?t original.

Frankly, it?s more important to get a decent card circulating than it is to let customers slip by while you?re endlessly tweaking the ?perfect? business card.

So what is ?good enough??

Your business card should be attractive. It should look professional, be of standard size and weight, use color well, catch the eye, and be different enough from your competitors to make your card stand out but not so different that you seem out of touch.

Your business card should be legible. No tiny text. No crazy mish-mash of fonts. No crossed-out phone numbers or dingy food stains. Each word should be there for a reason, carefully chosen to given recipients a reason to remember you and encourage them to use your product or service.

This means that business cards should also be customer-focused. Though a business card contains your company name and contact information, its purpose is less about you than it is about showing your prospective customer that you understand their needs and that your company can meet them.

A business card design that is ?good enough? may look little different than those used by others in similar professions. But if it goes beyond the typical business card to include information that reassures or informs prospects (such as testimonials, store hours, special services or solutions to common problems), it will certainly out-perform a fancier but less customer-centered card.

And let?s also ?get real? about what a business card is, and what it can do. Yes, it?s a powerful marketing weapon. But c?mon, it?s a 2.5? by 3.25? bit of paper. No piece of paper, no matter how innovative or elegant, can override a prospects? instinctive distaste of a salesperson who?s arrogant, uncaring, or completely clueless. You may find that people love your card and that you just can?t seem to keep enough of them in your wallet ? but if you never hear from the people you give them to, there?s something wrong.

After all, there are plenty of superstar performers using bland, impersonal company-generated business cards with outstanding results.

In the hands of a personable and articulate company representative who really listens to what a prospective client wants, a ?good enough? business card will outperform a graphic designer?s dream card every time.

Business Card Expert Diana Ratliff of http://www.BusinessCardDesign.com offers advice on business card design, printing and marketing through her newsletter. Subscribe by sending a blank email to bizcardnews@aweber.com and get a discount from her preferred printer.