ADUTAINMENT: Advertising as Entertainment
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Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

How To Create Marketing Messages That Breakthrough

What?s the point of having a catchy slogan if it doesn?t work for you? Messages are the ideas that get people?s attention and convince them to buy a product or service. Messages differentiate, helping to generate leads and drive revenue. The challenge for marketers is the sheer volume of messages that individuals are exposed to each and every day. Over the past 20 years, the quantity of messages the average adult is exposed to daily has increased 100-fold according to some experts. The result is that most Americans are becoming numb to these messages and are ?opting-out? at staggering rates.

Now the question is how do you break through in this type of environment? The answer is by developing and delivering relevant and compelling messages that your target audience cares about. Sounds simple, right? Well, often the simplest things are the hardest to do. Here are the basic steps for developing messages that generate leads and drive revenue.

Know your audience. Detailed customer segmentation is critical to effective messaging. There are some key questions you need to ask in order to really get to know your audience:

? Who they are ? look for standard demographics like age, sex, location, decision-makers, influencers, vertical markets, company-size, or revenue.

? What they care about ? this is sometimes referred to as psychographics; look for the fundamental needs and problems they are trying to solve and the reasons for it. Look for buying behaviors, drivers, and emotional connections, social or business affiliations.

? Where they go for information ? online, offline, industry leaders, community leaders are key influencers and need to be addressed.

Given the level of detail required to know your target audience, I hope you agree that ?Consumer? or ?Business? are not effective audience descriptions. On the other hand, ?Female heads-of-household with children under the age of 15? or ?IT decision-makers in biotech companies with revenue greater than $1B? ? these are effective descriptions and will help you develop relevant and compelling messages and optimize your marketing mix.

Know the competition. Understanding how your company, product or service stacks up against the competition is the next step towards a message that really delivers. Marketing strategy guru Jack Trout said ?differentiate or die?. That doesn?t mean bashing the competition. It means knowing your relative strengths and weaknesses and positioning the offering accordingly.

There are many competitive positioning models and some are more comprehensive than others. However, at their core, they all look to the strengths, weaknesses, opportunities and threats posed by the competition. This is often referred to as a SWOT analysis and can be a very effective approach to understanding competitive differentiation. Armed with this knowledge you can knowingly and effectively position your marketing messages.

? S-O strategies focus on opportunities that leverage the company?s strengths. ? W-O strategies invest to overcome weaknesses in order to focus on the opportunities. ? S-T strategies leverage the company?s strengths to decrease exposure to outside threats. ? W-T strategies are defensive and protect a company?s weaknesses from being exploited by the competition.

Test the messages. When people think of ?market research? they often think of expensive, complicated approaches involving focus groups, interviews or other high-touch methods. The truth is you don?t have to invest millions in market research to validate that you?re on the right track. In fact, there are opportunities for market research in our everyday interactions with customers and prospects. For example, list the top three questions you?d like to ask your customers. Give these questions to your sales reps and business development folks. Make sure they ask these questions in every customer meeting and write down the feedback and send it to the marketing folks. This data can be consolidated and can provide valuable insights at no incremental cost.

A combination of qualitative and quantitative is best, but it?s not always possible. The biggest thing is to test the messages with a significant enough sample of your target audience. A sample of 300 will result in a ?statistically significant? result; however a sample of 30 will result in solid understanding of the target to within one standard deviation. For most start-ups and smaller companies the difference between 30 and 300 does not warrant the extra investment. This input can either validate your messages, or give you new insights and direction to keep you from making avoidable mistakes. Just because people inside the company think the messages are ?on target? doesn?t mean your customers do.

Message vs. Copy. There is a difference. A message is an idea or concept that you?re communicating to a target audience through a variety of media. Copy is the articulation of the message for a specific medium. For example, a message might be ?Easy to Use?. Copy to support this message might be, ?Our new interface is really easy to use ? just ask one of our customers.? Or perhaps ?With 1-click access we made it super easy.? The copy conveys the idea and may or may not use the specific words. Copy can and should change frequently. Messages should not.

Carry it through. Once you have a message that is relevant to your audience and positions you appropriately against the competition ? don?t be afraid to use it. The real value of messaging is in consistency. The message (remember, it is an idea or concept) must be integrated across all customer touch-points. From the company tagline to your email signature, from the CEO?s keynote to your e-newsletter, press releases, website and advertising, the message must be communicated consistently to be heard.

When applied as part of an integrated marketing campaign, these recommendations help produce clear, compelling and consistent messages that enable companies to be heard ? and the objective is to generate leads and drive revenue.

Laura Lowell (http://www.lauralowell.com) is a sought after consultant, speaker and principal of Impact Marketing Group. Her upcoming book "Start Up Marketing" will be available in September 2007. For a free 30 minute consultationn email info@impact-mg.com.