ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Business Relationship Germs
In management seminars I often compare debt to an infection. A reasonable amount of debt will not kill a business, but too much debt will.

Analog Devices' Networked Entertainment Reference Design Supports All Leading High-Definition Video Transport Sources: ADI's new HDAnywhere(T
The rapid growth of high-definition (HD) home entertainment systems has made the connections between an increasing number of sources and displays more difficult. High Definition Multimedia Interface (HDMI) cables support a limited distance, and content protection restrictions preclude most of the traditional interconnect solutions. Several approaches have been proposed, but Analog Devices' HDAnywhere(TM) networked entertainment solution is the only one that works with any source, over any common transport. It enables connections to wall-mounted displays without cables, ceiling mounted projectors without putting wires through the walls, and televisions in other parts of the house without running any new wires.

Are Autoresponders An Important Asset To Your Business?
Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay – great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.

DF Countryman Co. Awarded Video On Demand (VOD) Equipment Contract from Conway Corp.
Conway Corporation of Conway Arkansas awarded their Video On Demand project to DF Countryman and C-Cor. All equipment is on order and is currently shipping.

Why Start an Internet Business is Your Best Choice Now?
Starting with affordable Internet businesses is one of the best small business ideas. Establishing a small Internet business is much easier than any traditional business.

Ghost Ride The Whip Video Production
Ghost Riding the Whip is something that just happens. I mean you might just happen to be there somewhere with some friends and do some ghost riding and someone just might be there with something that records video and then what ever it looks like, you post it for people over the world to see. That is cool I admit.

Learn To Build An Internet Home Business
You have likely heard about the hundreds or thousands of people all over the world making money online, right?

Remington CEO to Chair Outdoor Business Council
A man who has carried on a tradition of vigilance against the anti-hunting movement will be the next leader of the USSA's Outdoor Business Council (OBC). The program encourages sporting goods businesses to invest in the protection of hunting, fishing and trapping. Thomas Millner, CEO of Remington Arms Co., Inc...

Add a Bit of 'Magic' to Summer and Leave Those Video Games Behind
Ah, summer. Kids are out of school and the family is off on vacation. But what to do when it's raining out, the kids are bored, or parents want their kids to be engaged in activities other than video games? Enter the new "Learn Magic with Lyn" DVD from America's premier female illusionist, Lyn Dillies.

BKFK and DoSomething.org Launch 'Advertise Your Cause Media Challenge' with $10,000 Grand Prize
America's Teens Challenged to Create Effective New PSAs

Costumekingdom.com Releases Halloween Costumes Midget Wrestling Video
Costumekingdom.com releases Halloween Costumes Midget Wrestling Video. Costumekingdom.com is not just an online Halloween costumes retailer, they are coming with a new approach to Halloween in 2007

Microvision Launches Wireless ROV Laser Barcode Scanner for Business Mobility Market: Barcode Scanner is Now Available to Global Customers throug
Microvision, Inc. (Nasdaq:MVIS): a leading developer of scanned light beam technology, announced today that its pocket-sized ROV(TM) Laser Barcode Scanner is now shipping to customers. ROV Scanner is a hand-held, Bluetooth(R)-enabled laser barcode scanner for mobile workers who need an affordable data collection solution that easily connects via a wireless link to a wide variety of mobile computing platforms.

Perth Leadership Institute Announces White Paper on Leadership Development, Business Acumen and the Credit Crisis
Provocative white paper argues that major gaps in leadership development have been a significant contributor to the crisis.

Proven Home Based Business
The US economy is slowing down, and Social Security is a big question mark for the future These factors are prompting many Americans (and others) to start a Home Based Business in order to augment their salaries and retirement

Submitting Your Articles To E-zines and Viral Marketing
Viral Marketing DefinedIt is allowing others to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Marketing Obligations

The more indebted we feel, the more motivated we are to eliminate the debt. Pre-giving makes us feel like we have to return the favor. Greenburg said this feeling of discomfort is created because the favor threatens our independence. An interesting report from the Disabled American Veterans Organization revealed that their usual 18 percent donation response rate nearly doubled when the mailing included a small, free gift.

The Law of Obligation also presents itself in the following situations:

* Taking a potential client out to dinner or to play golf * Offering free tire rotation or fluid fill-up between services * Someone washing your car windows at a stoplight whether you want them to or not * Generating money at "free" car washes by asking for a donation after the service is rendered * A carpet cleaner offering to clean your couch for free

A film-developing company thrived on the Law of Obligation. They would send a roll of film in the mail along with a letter explaining that the film was a free gift. The letter then outlined how the recipient should return the film to their company to be processed. Even though a number of local stores could process the film at a far lower price, most people ended up sending it to the company that had sent them the film. The technique worked because the company's "pre-giving" incurred a sense of obligation to repay the favor. We often see this method at work when companies give out complimentary calendars, business pens, T-shirts, or mugs.

In a local clothing store, the sales staff are trained to ask customers whether they want to have their suit jackets pressed at no charge while they are shopping. Of course, hardly anyone ever refuses. While they wait on their jackets, they naturally have to spend more time in the store, whereby they occupy themselves by checking out all the merchandise. Because the store is pressing their jackets, the customers feel more indebted to buy. Moreover, when they do decide to buy something, they are more likely to buy it from the salesperson who pressed their jacket.

The same principle applies when you go to the grocery store and see those alluring sample tables. It is hard to take a free sample and then walk away without at least pretending to be interested in the product. Some individuals, as a means of assuaging their indebtedness, have learned to take the sample and walk off without making eye contact. Some have taken so many samples, they no longer feel an obligation to buy or even pretend they're interested in the products anymore. Still, the technique works, so much so that it has been expanded to furniture and audio/video stores, which offer free pizza, hot dogs, and soft drinks to get you into the store and create instant obligation.

In the early 1980s, the Hare Krishna movement encountered difficulty in raising funds through their traditional means. The rebellion of the 1960s had given way to the more conservative 1980s, and the Hare Krishna members were now considered almost an affliction to society. To counteract negative public opinion, they developed a new approach that utilized the Law of Obligation. Their new fundraising strategy worked because it prompted a sense of obligation that outweighed the dislike or negativity felt toward the Hare Krishna movement.

The new strategy still involved solicitation in crowded, public places, but now, instead of just directly asking for a donation, the potential donor was first given a free gift--a flower. If someone tried to turn it down, the Krishna follower would, under no circumstances, take it back. The Krishna gift-giver might say, "Sir, this is a free gift for you to keep, and we welcome donations." Often the gifts just ended up in the trash cans, but overall, the strategy worked. In most cases, even individuals who ended up throwing the gifts away donated something. Although lots of people were extremely annoyed by the high-pressure gift giving, their sense of obligation to reciprocate was too strong to ignore.

Another study found that survey takers could increase physician response to a long questionnaire if they paid the physicians first. When a $20 check was sent along with the questionnaire, 78 percent of the physicians filled it out and sent it back. When the $20 check was promised to arrive after the questionnaire was completed and sent in, only 66 percent followed through. The pre-giving incentive increased the sense of obligation. Another interesting result of the study was this: Of the physicians who received the $20 check in the initial mailing but did not fill out the questionnaire, only 26 percent cashed the check. Of the physicians receiving the $20 check who did fill out the questionnaire, 95 percent cashed the check! This demonstrates that the Law of Obligation works conversely, as well. The fact that many of the physicians who did not fill out the questionnaire also did not cash their checks may be interpreted as a sign of their psychological and emotional discomfort at accepting a favor that they were not going to return.

Kurt Mortensen?s trademark is Magnetic Persuasion; you should attract customers, just like a magnet attracts metal filings. Claim your success and learn what only the ultra-prosperous know by going to http://prewealth.com/mistakestoavoid and get my free report "10 Mistakes that Cost You Thousands."