ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Email Marketing First Time Buyers Guide

Email Marketing First Time Buyers Guide There can be a bewildering range of types of email marketing solutions each with a number of different feature sets. This guide aims to summarise the pros & cons of each type of solution and what to look for. Contents 1. Key Features to look for in your first email marketing solution 2. Inhouse software 3. Hosted ASP solutions 4. Bureau / Managed Services 5. The Maxemail Family of Email Marketing SolutionsKey Features to look for in your first email marketing solution Key functionality that any solution and supplier should offer should includes: 1) UK support via telephone & email If the support is based abroad you may have to wait several hours for a response. By the time the response has arrived you have gone home and it will be a couple of days till the issue is resolved. 2) Multiple users supported This is essential if you want multiple members of your marketing department to access the solution. 3) Approval process If the solution has no approval workflow then it will only be a matter of time before your campaign is delivered incorrectly. 4) Test & Seed list functionality The ability to test your email to a single or set of seed addresses will save you time and ensure there are no issues with your campaign. 5) Multiple lists You will require more than a single list if you are going to be sending more than a single newsletter. Check to see if the solution offers this capability. 6) Deduplication of email addresses This should be automatic and prevent you from bombarding customers with multiple copies of your email. 7) Store data other than email addresses You will want to store information such as names, purchase history, content preferences and more to use when personalizing and segmenting your campaigns. 8) Appending data As you collect more data offline you will want to add it to your lists. There should be an option in the solution to add this information to the solution without having to create a new list. 9) Unsubscribe management This should entail the ability to add a link to your email that takes your recipient to a confirmation page stating they have unsubscribed. This should also flag the record in the solution to automatically ensure they are not sent to again. Advanced solutions give you two types of unsubscribe – global and list unsubscribe. A ‘global unsubscribe’ will unsubscribe the recipient from all lists while ‘list unsubscribe’ will simply flag the record as unsubscribed from a single list. 10) Exclude lists There will be times when you need to exclude certain customers. There might be people who have already taken you up on the offer, or addresses that have bounced. Therefore there should be an option to exclude a list of addresses you have uploaded. 11) Bounce Management Receiving bounced messages into an email account and removing these is a very time consuming process. Make sure your solution collects the bounces and gives you the opportunity to view a report of these showing why they have bounced that can be downloaded. 12) Resending of soft bounces This will ensure that emails that did not get delivered because of a temporary problem such as the receiving email server was offline, will get automatically redelivered. 13) Scheduling of campaigns The ability to schedule emails for delivery will enable you to setup and queue emails well in advance. 14) Delivery speed & Scalability If you are sending high volumes of emails (50,000 – Several Million at a time) ensure the solution is capable by asking for a pilot campaign. 15) MIME format Around 5% of your list cannot read HTML emails. Ensure the solution can automatically deliver a plain text alternative. This is referred to as MIME format. 16) White listing Your supplier should take an active role in ensuring your emails will get delivered by ‘white listing’ your IP address with major ISP’s. 17) Personalisation This at the most basic level should be the ability to insert ‘Dear First Name’ into an email message. 18) Segmentation The ability to send different messages to different segments will ensure that you achieve better open and clickthru rates as your messages will be more relevant. 19) A/B Split Testing This is the ability to test and compare variables such as the subject line or content to samples of your list before delivering the best performing to the remainder of your list. This functionality will enable you to maximise your email campaign performance. 20) Reporting As a minimum this should include: · Statistics on total deliveries, bounces, unique opens, clickthru’s and unsubscribes · Time stamping of opens and clickthru’s in order to report on recipients opening and clicking thru multiple times. · Ability to download reports showing who opened, clicked, unsubscribed and which addresses bounced and why · Breakdowns of the links in the email and how many times each one has been clicked upon. 21) Proven deployment of the solution Many suppliers who are not specialists in email marketing will offer to design and develop a bespoke solution for you. This should be avoided at all costs. The wide range of solutions now available on the market means that there is a proven solution, at an affordable price with dedicated support and development teams available. A bespoke solution cannot be produced at a price that provides the same level of functionality, reliability and support. In addition these suppliers will not be able to help you with issues such as white listing. These guidelines are a minimum you should look for to make running your campaigns smooth and getting good results from your campaigns.Inhouse software solutions This is software in the traditional sense that is installed on a server within your own IT infrastructure. Of the solutions available in the marketplace most offer a web browser interface into the software. There are also a few additional suppliers that offer PC based solutions – these do not offer the same level of functionality in terms of tracking and reporting and generally use your existing business email for delivering the emails. Pros · Licence fee as opposed to a cost per email like hosted ASP solutions. This can be far more cost effective if you are sending high volumes of email. · All data is stored inhouse · Dedicated server and IP address – you are not sharing servers with other organisations Cons · Cost is usually an upfront licence fee · Requires some internal IT expertise and resources · Some inhouse solutions need to be plugged into your existing mail servers and databases causing huge delays and slowdowns to your existing business email What to look out for · Look for UK telephone and email support. Many inhouse software suppliers only have a US office. · Does the solution have its own send engine and database or does it require use of your existing systems? · PC based solutions cannot offer the same reliability, delivery speed or reporting as a server based solution despite what their website may say · Find out if the supplier offers any support for ‘white listing’ your IP address Hosted ASP Solutions The vast majority of suppliers offer a hosted solution where you login via the Internet to manage your campaigns. All of your data is stored online and the supplier’s server handles the delivery and tracking of the email campaigns. Pros · No software to install – access everything from your Internet browser · Scalable pricing based upon how many emails you send · No hardware or bandwidth requirements Cons · Shared server and IP address – can cause issues with deliverability if other users of that server are sending out junk · Can be more expensive for higher volumes due to the cost per email · Data is stored on external servers What to look out for · If the servers are based in the USA you might be breaking the Data Protection Act by placing personal data on these servers · Check whether the email servers are blacklisted by Spamcop · Find out if the solution is there own or whether they are reselling it – if they are reselling the solution this could cause delays in support issues. Fully outsourced bureau / managed services If you are undertaking your first email marketing exercise this can be the most appropriate way to ensure you get everything right. It can also be the best solution to organisations that do not have the appropriate skills or time to setup and manage email campaigns Pros · A managed service will fill skill gaps and overcome time constraints · Suppliers are often able to provide additional advice and expertise on best practice Cons · Can be expensive in comparison to selfservice solutions · There can be delays as work gets passed between client and agency for approval What to look out for · Find out how much experience they have had working on email campaigns · Do they have skills in data processing, creative and a reliable technology solution to deliver and track your email campaigns? The Maxemail Family of Email Marketing Solutions Maxemail inHouse A licenced software solution for inhouse deployment. There are no 'per email' costs and therefore Maxemail inHouse can save you up to 90% per annum. Further information: Maxemail onDemand Maxemail onDemand is a hosted ASP solution. The solution is accessed purely from your Internet browser and enables marketers to take onboard a fully featured, scalable and robust solution with minimal upfront and ongoing costs. Further information: Maxemail Agency A specialist solution for marketing agencies. Each customer can be given their own area on Maxemail for their email marketing and provided with a login to view the latest tracking reports or to authorise campaigns. The user interface can also be customised with your own logos and branding. Further information: Maxemail Managed For marketers who would prefer to outsource the running of their email marketing campaigns we offer a full range of professional managed services from HTML email template design through to running viral marketing campaigns.For futher information on email marketing software, please visit the site at http://www.emailcenteruk.com

Sean Duffy is Marketing Manager for UK email service provider Emailcenter. Sean has been working on email campaigns within retail, travel, B2B and other industry sectors since 2001. Sean is also author of the book ?Permission Email Marketing: The Strategy & Tactics of Successful Email Marketing.?