ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Interview with a Video Virgin

Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.com) which produces an interactive website and CDROM tool that advises people on how to make a stress free relocation to a new city.

To create her interactive product, Shani needed camera vision of herself explaining to viewers how the product worked in front of a cityscape backdrop.

We interviewed her to find out her experience of using a video production company for the first time.

1. Why did you decide that you needed a video component in your website tool?

I am selling a virtual personal service product and the video component was needed to introduce a real person from which my virtual product could springboard.

The video component showed a real person, a company owner. It gave the personal touch and introduced what the customer was going to receive from their purchase.

2. What were you looking for in a video production company?

I really needed a company that could understand what I was trying to achieve. I really needed them to get inside my head and make real what I was imagining, what I was dreaming up.

It had to be cost effective with no cost blowouts. It also needed to be applied to the media I was using - the internet and CDROM. I needed clear picture quality that could be viewed across those mediums without any picture quality loss.

3. How difficult was it to compare proposals between the four providers?

Everyone told me how it is difficult to compare. All the production houses said they could do the same thing, but the prices were extremely different.

When I spoke to Digicast they went to great lengths to explain the type of camera that they used. Whilst I would have liked to think that everyone could produce the same job, I realised that the big differences in prices reflected the different types of camera quality being used.

Digicast also took me on board as if I was a client already. They gave me suggestions about how to do the shoot the best way and started treating me like a client before I even made the decision to go with them. From there, we were able to develop a relationship and work together on the project.

4. As someone new to being filmed, how did you find your shoot?

I found it really long, really tiring and boring! I was really surprised at how dependent you are on the weather to be right – you have to keep waiting for the right light and the sky. It can add hours to the shoot.

Andrew Ross from Digicast who filmed me was incredibly professional. He's passionate, technical and knows what he is doing and has to keep the poor person on the other end of the camera still interested. He did a good job managing that. I really thought he worked well with me as the presenter. Andrew got me to look at the vision on the shoot and gave me options as to how we could re-shoot it to make it better. He controlled everything but I didn't feel like a pawn. His suggestions were worthwhile.

5. What did you learn about the television production process?

I really learnt something from it and I can now look at all the different shows on television and see how good, and bad, those presenters are. I have a healthy respect for an industry I took for granted before. It was a fantastic experience at the end of it all.

6. What advice would you give to anyone looking at starring in their own video?

I advise anyone who wants to take this on to do lots of preparation.

Digicast gave me some suggestions before the shoot about how I could get myself ready and get the most out of the day. I took those to heart and I did put a lot of preparation into the script. I re-edited the script, timed it, practised it and rehearsed it in front of a lot of people beforehand.

I even hired a professional to give me a training session on hand gestures and facial expressions. My preparation even extended to my personal grooming and I had my hair coloured beforehand and bought a new suit.

I also went to a lot of trouble to get the right location. We had to let the City of Melbourne know beforehand about the shoot. The liaising with the council was a much bigger component than I imagined. I checked out the site with a council employee and took some digital shots which I then emailed to Digicast. It was a real team effort to work out the right place to shoot.

7. Would you do it again?

You bet. I'm hoping I don't need to, as I should get a few years of mileage out of it. After all, it was made to be timeless and dateless. But I'd do it again because I achieved what I set out to achieve. I'm very happy about the experience and I would do it again if I needed to.

About The Author

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at www.digicast.com.au.