ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Certification for Freelancers and Home-Based Business Owners

When we think of technical certification, most of us think of the seemingly endless jumble of letters that follow the names of information technology experts—MCSE, MCSA, A+, CCNA, etc. These certifications serve as standardized, objective validations that the person holding them possesses a certain set of skills and a certain level of professional competency.

In today's increasingly competitive business environment, however, certifications aren't just for "computer geeks." There are now a number of highly valuable certifications available in areas beyond information technology. If you are a work-at-home parent or a freelance professional in any field, investing the time and effort to get a non-technical or semi-technical certification can reap tremendous benefits.

Why get certified? I believe that there are three fundamental reasons for you to consider adding a professional certification to your freelance portfolio.

First, just like the classic IT certifications, holding a professional certification demonstrates that you are competent. It's one thing to state on your resume, website or promotional materials that you know how to use Microsoft Word, but it's quite another to state that you are a Microsoft-Certified Office Specialist in Word. The difference is just one passable exam, but to a business considering who to hire for a freelance word processing or data management project the difference is significant.

That brings me to the second advantage. As a freelancer (or the owner of an at-home business services business), being certified always gives you a "leg up" on the competition. This is particularly true if you are fairly new to the freelance market and haven't yet acquired an impressive list of satisfied clients. Holding a certification is a quick and reliable way of letting prospective clients know that you are a professional.

Finally, certification in a relevant field can enable you to parlay entry-level freelance jobs into more lucrative contracts. Data entry work, for instance, is typically one of the most available freelance opportunities; unfortunately, it is also usually the worst paying. Microsoft certification in Access or as a database administrator can help a data entry freelancer transition to a database design and management contract. Today, there are professional certifications to facilitate such a business development strategy for freelancers in virtually every field.

Here's a look at the best certifications for freelancers and work-at-home professionals.

CompTIA

The Computing Technology Industry Association (CompTIA) offers the most widely-recognized vendor neutral certifications in the world. As the name suggests, most of their certifications are in the IT field; however, many are valuable for freelancers of all stripes.

For general business services, including any type of consulting service, CompTIA's Project+ is invaluable. Project+, as the company's website states, is "a global credential that validates the knowledge required to effectively manage projects throughout the entire project life cycle." In addition to project management basics, the exam includes skills such as conflict resolution, negotiation, and team building. In short, holding Project+ certification demonstrates that you know how to do what the typical MBA graduate has only learned about. Yet, there is no academic requirement for the Project+, and the exam, though rigorous, is definitely passable for those willing to study. Sitting for the Project+ exam costs $207 USD, but you can almost always find discount test vouchers online for about $150.

CompTIA's e-Biz+ certification demonstrates a degree of proficiency in the concepts, issues and technologies of IT-enabled business processes. Don't panic, though—you won't have to memorize html code! Rather, e-Biz+ demonstrates knowledge of e-commerce, e-marketing and other issues related to maximizing the benefit of utilizing technology in a business environment. This certification could be highly valuable for freelancers and work-at-home professionals working as business consultants, or for those with Internet-based businesses. The retail exam fee for the e-Biz+ test is currently $225.

CompTIA also offers the i-Net+ certification. This exam covers Internet basics, web development, networking and security issues. Don't let the word "networking" scare you, though. This is a semi-technical certification that is of far more value to e-commerce and marketing freelancers than to network administrators. The i-Net+ exam currently costs $207.

Microsoft

You don't need to be a networking guru to benefit from the prestige and recognition of official Microsoft certification. The company also offers universally-recognized certification options for end users of the Office suite and Microsoft Project.

Microsoft Office certification is available at three levels. For certification as a Specialist, you must pass an exam in Word, Excel, PowerPoint or Access. That's right—you're just one test away from being Microsoft certified!

The next level is Expert certification. That requires the passage of a somewhat more rigorous exam. Currently, the expert-level tests are only available for Word and Excel.

To attain Master certification, the candidate must pass a total of four exams: Word 2003 Expert, Excel 2003 Expert, PowerPoint 2003 and either Access 2003 or Outlook 2003. That's a lot of tests, but holding Microsoft Office Master Certification can really set a freelancer apart in the eyes of a prospective client. Test vouchers for each Microsoft exam can be found online for approximately $70.

Conclusion

Like the rest of the global business climate, the world of freelancing and self-employment grows more competitive every day. Professional certification is not a panacea that will guarantee success, but it can certainly help you stay ahead of the competition and win new clients.

Sean Dunagan is the president of Pinnacle Associates (http://www.pinnacleassociates.50megs.com), a web-based resource for freelancers and work-at-home professionals.