ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Bowl or Fruit? The Difference Between Marketing and Sales

It seems to me that there is a lot of confusion between "marketing" and "sales" in the business environment. Judging from the job postings and requests for proposals that come my way, there is a tendency to lump the two together, probably because resources are limited. Companies end up looking for a sort of holy grail: someone who can successfully fill both roles, either as an employee or as a contractor.

In every instance that I know of, the person or company hired for these ?double whammy? positions or projects is more sales-oriented than marketing-oriented. That?s not a bad thing. Sales, after all, is the engine that generates revenue. The problem is that this scenario robs companies of the business benefits that real, honest to goodness marketing provides.

The difficulty is that what makes a great salesperson rarely makes a great marketer (and vice versa). Sales focuses on doing only those things that will lead to producing revenue, and ignores activities that don?t have a direct bearing on getting to a signature on the bottom line. Sales is by necessity short-sighted, looking to the next month, the next quarter, or maybe stretching into the next year, but no further. The name of the game is filling the pipeline and moving prospects through as quickly and effectively as possible.

Marketing is a longer-term activity than sales, and generally is oriented more toward context that content. What I mean is that marketing seeks to enhance the company?s position in its business niche through a variety of means, many of which can be more nuanced than a salesperson can tolerate. A successful marketing manager has a mentality that crosses creativity with good project management skills; put such a person in a sales role, and chances are high they will fail.

To clarify the differences in the two functions, I?ll try some metaphors:

-- Marketing is bowl, sales is the fruit. -- Marketing plows the soil and lays down the fertilizer, sales sows the seeds and tends the plants. -- Marketing is the coach, sales is the star athlete.

In all three cases, the qualities that make one role work are very different from the qualities that comprise the other. Trying to get both sets of qualities in one person or contracting firm is likely to result in hybrid that doesn?t perform either function well.

Here is my suggestion: If you decide that you need to get some ?sales and marketing? assistance, stop and think for a moment. What specifically do you want to achieve? Answer this question, and then seek EITHER sales OR marketing assistance, not both in the same breath.

To get you started, here are some possible answers to the question:

-- You want to bring more business in the door as soon as possible. (Sales)

-- You want to increase recognition of your company and its offerings in the marketplace. (Marketing)

-- You want someone to staff your trade show booth who can talk to attendees and collect qualified leads. (Sales)

-- You want someone to manage your trade show booth and make sure everything goes smoothly. (Marketing)

I could go on, but I have hopefully made the distinction clear enough. And given you food for thought that will help you get the most out of both your sales AND your marketing resources!!

Trish Lambert (http://www.trishlambert.com), principal of 4-R Marketing LLC, is an experienced marketing consultant and creator of the 4-R Marketing Model? for service businesses. Very much a "non-conformist" in the marketing world, Trish produces measurable results with marketing that drives revenues for her customers.