ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Your Business Deserves a Second Chance!

When you started your business, you dreamed your customers would love your products and services. They would be excited. You would make money doing what you love.

Then reality set in. You put lots of time in your business. You got fewer profits. Now you compete with every Tom, Dick and Harry to sell your product or service. The future is not secure.

Today, you get a second chance to change your business picture. A fresh start! In this article, you will focus on the second of five critical issues that influence how customers come to your business. Last issue we focused on your target population. This time, you can complete an exercise to clarify your marketing message.

The Need to be Different

The only way to be successful in our new economy is to be different, be unique and special to your market. When you separate yourself from your competitors, you can get back to the original dreams you had about owning your business. Over 3000 impressions bombard your customer every day, asking them to buy. How are you going to make yourself different from the 2999 impressions that he or she ignores each day?

Stake Out a Position

Complete this exercise to carve a position for your business and to clarify your marketing message. Start by answering the following questions:

What are the three biggest problems your customer want solved when they come to your business?
What are three gaps or complaints customers have about your industry?
What positions do your competitors take in addressing customer problems?
What three things could you do that are different from what others are doing in your industry?

You create a marketing position by staking out one piece of your target market. It could be a place where no competitor goes. It could be a place where others are now but you can do it different or better. Here are some other ways to carve out your position.

Can you add or subtract something from your industry standards?
Can you make it bigger or smaller?
Can you customize?
Can you make it last longer?
Can you combine it with something else?
Can you make it more portable for your customers?

For example, your industry standard offers a one year guarantee on a product. You could offer an 18 month guarantee. You could be known as "the business with the best guarantee".

From the above process identify at least two potential positions you can take in your target market that will make you unique, different or special to your customers.

Testing Your Position

Now you want to put your potential "positions" through a test. Ask the following three questions of each potential position.

Is this position truly unique for your customer?
Is the position valuable to your customer?
Is the position easily communicated to your customer?

If you cannot honestly answer "Yes", "Yes", "Yes" with each of your potential positions, you must reexamine the positions you are considering. If the position is not unique, not important to the customer and cannot be communicated to the customer, it will never be a powerful marketing message. Continue this exercise until you find a position that passes the three question test.

Write Your Marketing Message

Now write your marketing message in 60 words of less. Your marketing message is going to be 2-3 sentences long, 20-30 words per sentence. It should indicate how you are different. It should indicate the benefits for your customer—what's in it for them? It should have attention getting power—to create a reaction from the customer.

Keep writing it until it makes sense to you. Then bounce it off your friends to get more input. This message will now become the foundation of your marketing efforts.

Conclusion

You have a second chance to realizing your original dream. You have more experience now than when you first started. Use your experience to complete this exercise. You will produce a marketing message that is clear and powerful because it says exactly how you stand out from your competitors and why a customer should buy your product or service.

For a special report that shows how all five critical pieces work together to get you more customers for your business, send an email to al@hanzal.com. I will send a copy of the report to you. Or click on www.innovativesellingskillsforsmallbusiness.com.

About The Author

Customers have been using Al Hanzal's programs to get a steady stream of customers to their businesses.

al@hanzal.com