ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Online Viral Marketing Magic Revealed through EQSQ.com Column and Video
EQSQ.com recently launched a two-part column featuring a fun and quirky article accompanied by a short video. The increasingly popular feature taps into a relatively new world of online viral marketing. The feature, which centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices, is an entertaining alternative to boring blog space.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

New Marketing Services Holding Company Formed by Industry Pioneers George Wiedemann, Founder of Grey Direct and Kenneth Lomasney, Founder of Market Kn

(PRWEB) June 14, 2007 -- Two advertising industry pioneers, George Wiedemann, founder of Grey Direct, and Kenneth Lomasney, founder of Market Knowledge, Inc. have joined forces to personally invest in and form Wiedemann & Lomasney (W&L), a marketing services holding company.

"Marketing executives and advertising professionals are wrestling with the breakdown of the mass market, and we want to help clients deal with those changes by embracing a new model marketing services offering for this century," said George Wiedemann, Chairman & CEO of W&L.

"The task is to re-approach marketing communications organized around focus on customers and prospects and how they want to interact with brands as opposed to a mainly product/channel/outbound approach. Since more strategies are information-based, the challenge is also to bring together the data/analytics/metrics side of the business with the creative engagement side in a way that drives accountable revenues. We want to help clients embrace customer centricity," Wiedemann commented.

"After a collective half century of leadership experience in direct, digital and database marketing, we've decided that the time has come to offer 21st century marketing services," stated Ken Lomasney, President of W&L. "We have the luxury of building a marketing services firm nearly from scratch where all of our disciplines equitably work together. We are delighted to be able to create and establish a services business that starts with the right approach," he remarked.

"We have worked together for 15 years and we have long had a strong desire to formulate truly integrated, information-driven communication and creative strategies that deliver value for clients," Wiedemann said.

W&L has the mission to create a customer centric marketing services firm over the next 10 years. The acquisition strategy focuses on this longer term, with plans to join complementary service companies into a unified, new model enterprise. Immediate plans are to announce the first investment before the end of June.

George Wiedemann, Biography
Wiedemann began his career in 1968 at Time Magazine as the youngest Circulation Marketing Director in the history of the magazine. In 1976 he became president of Claritas, collaborating with founder Dr. Jonathan Robbin to develop the demographic overlay technologies still used today in database marketing. Wiedemann prepared Claritas for sale to VNU, the present-day owner of the company.

In 1978 he joined Wunderman, a Y&R agency, as director of client services. By 1980, Ed Meyer, CEO of Grey Advertising invited Wiedemann to found Grey Direct,which he led for 21 years. Grey Direct, now G2 Direct and Digital of Grey Global Group, part of WPP, became a global direct response advertising agency with over $1 billion in billings in a network of 38 profitable companies. Grey Direct served Chase credit cards, IBM, Microsoft, Oracle, Bertelsmann Music Clubs, Shearson, Nokia, Glaxo Pharmaceuticals, and many other blue chip brands during his leadership.

In 2000, Wiedemann became President and CEO of Responsys -- a leading commercial email company. Responsys blue chip customers included Lands' End, Continental Airlines, Office Depot, Merrill Lynch and Wells Fargo Bank among many others.

In 1998 Wiedemann became a member of the Board of Directors of Rewards Network and was offered the position of CEO in 2002. After three years, he returned to the east coast to join Harte-Hanks as Managing Director of Harte-Hanks Partners, a strategic engagement arm of Harte-Hanks. Today he is co-founder, Chairman and CEO of Wiedemann & Lomasney.

Wiedeman served on the Board of Directors of the Direct Marketing Association for fifteen years and was Chairman of the Board in 1999/2000. He lives in Greenwich Connecticut with his wife and son.

Kenneth P. Lomasney, Biography
Lomasney began his career as the Chicago branch manager for the Profiles Division of Comshare, Inc., the developer of management planning and control application software for the finance and human resource functions across a broad range of industries.

In 1984 Lomasney founded Market Knowledge Inc. which grew into one of the dominant providers of database marketing and analysis services to major companies throughout the world. Market Knowledge was sold to Equifax Information Services in 1996.

In 1998 Lomasney was an executive at Grey Global Group, New York, where he founded its consulting division and served as President, Worldwide, MDS Global Consulting, now known as G2 Knowledge Consulting. During his tenure, MDS grew at an annual rate in excess of 25% with net revenues of over $24MM. Grey/MDS has full service operations in North America, Europe, Asia Pacific and Latin America. (www.mdsgc.com)

In 2005, Lomasney founded the Fury Group (www.furygrp.com), a marketing consultancy and analytic services firm supporting the needs of Fortune 100 clients. Today he is the co-founder and President of Wiedemann & Lomasney. He lives in Chicago with his family.

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