ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Online Viral Marketing Magic Revealed through EQSQ.com Column and Video
EQSQ.com recently launched a two-part column featuring a fun and quirky article accompanied by a short video. The increasingly popular feature taps into a relatively new world of online viral marketing. The feature, which centers on the Empathizing-Systemizing (EQ SQ) theory and how different personality traits apply to educational and career choices, is an entertaining alternative to boring blog space.

Marketing Students: 5 Guidelines For Your Final Paper

Get motivated! ('Why do I write this paper?")

This is a basic question with a not-so-basic answer. In order for a job to be done well – and your dissertation paper is, in fact, a job to be performed – you should give yourself time to figure out why you will do it and get yourself motivated. No motivation – no job quality, any professional can confirm that. Here are some possible answers to the motivational question:

- Because it is a must – if you do not do it, you do not graduate;

- Because, if done with responsibility, it is an excellent opportunity to stand out from the crowd and your peers – the Marketing job market gets busier with every day;

- Because you can practice your research skills while being directed and supervised by professionals (eg. your university professors);

- Because it could be a starting point for your career.

We all know the more you think about it, the more answers you can find. Once you have your motivational level raised, you will surely want to start your paper right away.

Choose your subject ("What should I write about?")

Allow yourself plenty of time to think what subject you would like to pick for your paper. In some cases, your professors already have a list of subjects from where you can choose one but sometimes they would happily accept your own subject, providing it is of interest and you convince them of your reasons. Consider the following, before you go for a subject or another:

- "Marketing" is a broad field – which of its aspects do you feel more interested into, and more comfortable discussing about? Do you recall any particular course / chapter / subject that raised your interest at a time?

- Why would your subject be of importance and who would be your auditorium?

- Is your subject researchable? Is there any academic literature base on the subject?

- Do you think you can come up with a personal contribution to the subject?

- Do you see yourself developing that topic further on?

- Can you name at least a couple of persons who can guide you? Would they be willing to do that for you?

Documentation, documentation and... documentation

"Documentation" is a magic key for any successful paper. Student or acknowledged professional, once you made up your mind about the subject of the paper, most of your efforts will be directed (or should be directed) towards documentation. Depending on your subject, on your knowledge and your search capabilities, you might want to start with this even 1 – 2 years prior to raduation date, in order to have enough time to collect and review as much information as possible.

Major information resources: libraries, bookshops, internet, newspapers and magazines (consider subscribing to main specialized magazines in your field!), university printings, company exhibitions and presentations.

Build your paper

You do not have to review the whole documentation before you start to lay the bricks of your paper. Usually, such works are done using the "top-down" strategy, meaning you start with the major lines and then you develop the minor ones. You can compare this strategy with the action of drawing a tree: you might want first to draw the tree trunk, then the major branches, you will draw then some smaller branches growing from the big ones, and at the end you draw the leaves and flowers.

Therefore, once you are clear with the subject and the basics of your paper – the trunk of the tree, you can start organizing your chapters – the major branches. Generally, you wont have less than 3 main chapters and more than 6 – 7: remember your paper has to offer a valuable content but in the same time it has some space limits (for example you could be told not to exceed 70 pages including the appendix and graphics).

As you go on with your documentation, you will probably feel the need to reorganize the chapters and subchapters several times – this is the way of any good writing, so don't be afraid of doing it as long as you stick to your subject and your chapters are part of a whole, "flowing" one from each other. Consult with you supervisor for any major changes, and ask directions if you feel the documentation is overwhelming, it becomes difficult to discern from the large amount of information and you feel like losing your coherency.

As a future Marketing professional, creativity is a basic skill as well as analytical thinking: you should prove them by including your own comments, opinions and conclusions upon the subject and not limit yourself to present only what other people said. Be critical to yourself and to others. Don't be afraid to bring out your own vision – that's what counts the most!

Writing style

Your paper is an academic piece of work, and so it should look and feel like. Give a lot of attention to your writing style:

- language issues – keep an academic and formal style, with no colloquial expressions and no slang terms. Be very precise and avoid hypes (yes, yes, we know it's hard to do it especially when you're a Marketing or Advertising professional-to-be) and irrational use of superlatives ("the best", "the greatest", "the most"... ).
For a professional look, avoid using vague expressions such as "some authors say... ", be specific and precise! A common mistake is to assume some things are obvious or known: no, they're not obvious to everyone, so you have to justify your statements (okay... except maybe if you're saying that "1+1=2"...)

- grammar issues – nothing can cut enthusiasm for a paper more than poor spelling and grammar! Check – check – check and check again your grammar before submitting your work: make use of the grammar facilities included in the word processors, ask your friends to proofread your paper, use dictionaries and grammar books every time you're unsure about something.

- layout and other issues: keep a professional clean simple layout, and stick to one font type (eg. Arial, Times New Roman or Verdana). Unless you're asked to submit your paper in another layout, you might want to leave 3 cm (1,2 in) edges on both left and right side, use line spacing at 1.5 and font sizes 10 to 12 (depending on the font type) for normal text, with chapter title sized at 14. Double check your quotations to be acknowledged, and make sure the tables and drawings are numbered correctly.

Take a final look at your work and ask yourself if you're feeling proud of it. If the answer is a strong "yes!", you're probably ready to present it.

Presentation – the final torment!

Let's not forget these guidelines were written especially for Marketing students. For you, the presentation of your paper should count much more than for other students, since it is a way to promote yourself and your work. If you fail at marketing your own person, how can you be successful in marketing something / someone else? This is the reason why you should dedicate a lot of time and energy to this apparently insignificant last issue.

Don't fall into the trap of thinking that since your paper content is great, it will speak for yourself. It will not! You have to bring out the strengths of the paper and try to minimize its weaknesses, if any. Treat your paper like it is a new product that needs to be launched, and your teachers are the consumers. Make them "buy" your paper, make them enthusiastic about it!

Start your presentation with an introduction of how the paper subject attracted you, then shortly point the elements of novelty you bring in. After that, you can proceed with the content briefing: keep short and very objective. Talk loud and clear and note people's attention level: try to keep them awake but if you see them drowsing, you can refresh the atmosphere by changing your tonality or inserting a joke.

At the end, don't forget to conclude: a paper with no conclusion is an unfinished pointless paper!
Sustain your speech with a proper visual support: in most cases, a projector would do a great job. Be careful of how you build your slides: use 80% drawings and figures and only 20% text, as the human eye and brain respond much better to suggestive drawings instead of regular boring text. Pay attention to coherency: your presentation must flow and your ideas must have continuity. Practice your speech at home or in front of your friends, ask for comments and critics.

Good luck!!!

Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.

You can contact her via her personal website at BRAINmarketing.net or check out her latest developing Marketing resources project at TeaWithEdge.com