ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

5 Things You Need to Know to Succeed in Affiliate Marketing
The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

How to Start, and Keep Operating, a Successful Home Business
If you are running an online business or researching how to start a home business, then your inbox is likely cluttered with junk (just like mine!) There are oodles of self proclaimed experts, but few have any real qualification or for that matter, much of anything unique to say. I've lost count of how many people want my money to get a "top secret" Google #1 web page ranking, or to optimise my web page to receive "millions of new and unique visitors," I think you will agree it gets very tiresome and down right confusing.

Dental Marketing That Works Column Launched By Dental Economics
Announcing a new column in Dental Economics (http://www.dentaleconomics.com/index.html) - "Dental Marketing That Works" written monthly by founders of Healthcare Success Strategies, Stewart Gandolf and Lonnie Hirsch. The column will help dentists across America be able to improve their bottom lines through state-of-the-art dental marketing."

Small Business Research Board Construction and Contracting eCommerce Study: Construction, Contracting Companies Lag In Commitment to Internet: 57% of
Small businesses in the construction and contracting industry lag behind all other industries in embracing the Internet, according to the latest Small Business Research Board (SBRB) study released here today.

Business Schools Help Parents Return to Work, Says Business-Programs.com
Stay-at-home moms and dads who are ready to get back to their business careers can jump-start their successful return by attending online business school. Business-Programs.com provides information about a variety of online business degrees and links visitors to top business schools.

Win $10,000 In Tic Tac® Moments Video Contest Deadline to Enter is June 14, 2008
An exciting $10,000 video contest featuring leading candy brand Tic Tac breath mints.

Standing the Test of Time: Promoting Your Business With Walking Sticks
At the end of the 19th century and the beginning of the 20th, walking sticks were as much a part of every day life as were hats A majority of men carried walking sticks or canes, and in many cases, ladies did as well

Google's Tim Armstrong, "Click" Author Bill Tancer Keynoting New York Search Marketing Event
Search Marketing Expo - SMX East Announces Featured Speakers for Its October 6-8 New York City Event at the Jacob K. Javits Convention Center

Safety First In The Modern Business World
Making money in times of recession can often be extremely difficult This article looks at how the most successful businesses invest in the safety and welfare of their staff and customers even in the hardest of times and how they can reap the rewards

Ohio Alt-Country Singer Featured in New Music Video
Diesel Movie Werks, an Ithaca, NY based film Production Company announced this week the production of two new music videos for Youngstown, Ohio's B.J. O'Malley.

Web Design For The Home Based Business
New technology released in 2007 has made it easy for people to create their own websites and FTP upload entire pages from the tools in MS Office Suite 2007-Business Edition.

Business Credit Card Tips
Finding and applying for the business credit cards nowadays is very easy. Basic business credit cards are very flexible, secure, and convenient and at the same time provide you with helpful records and tracking of the tax events.

Why Go For Online Business Marketing
If you haven't thought of online business marketing, then now may be the high time for you to consider pondering on it. There are just about a few exceptions but generally, most business marketing action plans benefit from doing it online. If you have noted, most of the corporate lines have secured their own portals in the Internet. Would you like to be left behind?

Vocus Announces Next Release of Small Business Edition for Public Relations and Online Marketing
Latest edition of award winning software designed to make online marketing and public relations more accessible for small businesses.

Keeping Business Alive
Who is responsible for maintaining the business relationship?Nurturing a business relationship will take effort on your part and effort on the part of the other person. If you feel the business is worth having, then you must take the time to make sure you are in touch on a regular basis.

If you Sell a Product, Use Online Marketing, Part 1

When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards—you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.

1. Get a Low-Cost Web Site

If you don't have a Web site yet, put it at the top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter.
From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. That's only three sections of possibly 10 pages. Most Web people would charge about $600 for this service. (Be sure to write your home page and sales pages first before you contact a Web master)

2. Enhance your Online and Brand Presence

To discover your own "brand" brainstorm with friends and associates. Answer these questions:

-Why is my product or service the right choice?
-Why am I the preferred expert over my competition?
-What is unique about my product or service?

Think what you can offer that's different and better than your competition. If you said, "I'm the one who can help you make your book dream a reality--faster, cheaper, and easier." That would set you off from your competitors.

To these top benefits, add features.

-Design each part of your book to sell more copies before you write a single chapter with the essential "Seven Hot-Selling Points."

-Write each chapter fast, more focused, clear, compelling, and with less edits with the "Fast-Forward Technique."

3. Enhance product awareness.

When your targeted visitors come to you site to see your free articles and tips, they will become aware of the products you offer, because at the end of each article will be a link straight to your products sales message and order page.

They may not buy the first time, the second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.

4. Boost your leads fast.

Email promotion is by far the easiest and most successful of all promotion. When you entice your different email groups with a testimonial or a free bonus report, they will gladly leave their email address. Then, you will be able to continue to stay in touch with them, month after month, year after year. Allow them to download by autoresponder a free article related to your product.

5. Reach new targeted customers worldwide.

Once you get your Web site up, you must learn and apply the many non-techie ways to get people to visit you. After collecting email addresses from the people you meet online or offline, send periodic messages to them, including free articles.

You will attract thousands, even hundreds of thousands of your targeted audience from all over the world. Your ezine or teleclasses can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates.

Because your Web site attracts only targeted buyers this translates to a much higher rate of sales.

6. Make it easy to buy

Maybe people know you or your products offline through networking groups or other business ventures. A Web site makes you even more respected. Business people expect you to have a Web site because 1) your Web site represents you, your service and products. 2) they love the convenience and speed of Online information and ordering.

In addition to your Web site, increase your sales channels to include office promotion such as post cards, talks, teleclasses, or radio interviews. Offer a free 800-telephone number for orders. For your site, include a "How to Contact Us" section. Put it at the top of your ezine. One disappointed reader of my ezine wanted my local telephone number listed beside my free 800 one. Include contact information in your signature file at the bottom of all emails you send out. Include it in your order pages your sales letters connect to. Always make it easy for people to connect, and eventually buy.

If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product. Take the easy promotion road and use Online today.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com