ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Be successful in Online Marketing?
Be successful in Online Marketing? Copyright ? Debbie van der Merwe - http://www.pluginprofitsite.com/main-19023

Making A Business From The Lottery
Do you know that the worldwide lottery market itself is colossal, with countless millions of people buying lottery tickets every day of the week. In the UK alone, it?s estimated that 20 million regularly play just the National Lottery?s games. That is 48% of the adult population, spending in excess of ?1 billion GBP per year. That is $1.9 billion USD!

Small Business Website Delivers Resources and Deals in the New Year
Introducing YourSBR.com, ("Your Small Business Resource") an online destination for both small business owners, as well as upper management, that provides advice, news, and product and service recommendations based on small business experience and success. YourSBR.com is an online resource for new and existing small businesses who are looking for recommendations on products and services. Starting January 2007, they introduce Pick of the Week.

ISO 639-6 Announced at Language Standards for Global Business in Vienna
The Language Standards for Global Business Summit, which took place in Vienna, Austria, between the dates of December 14-15, 2006, was a huge success announcing the new ISO 639-6 standard. Important announcements were made and agreements were reached to further enhance the value of this event. Incompatibilities of applications were also demonstrated which brought about a clear mapping of what is missing and where there is still the need for improvement.

Improve Email Deliverability: 15 Tips for Email Marketing Success
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor.

Google's Siren Call – Is It Crashing Your Search Engine Marketing?
It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S.

A1 Online Promotions Products Announces Themselves as Indiana's Top Promotional Marketing Company
The A1 Online Promotions Products Company throws hat into ring of marketing industry and plans to become Indiana's top promotional marketing company with an emphasis on quality and depth of products.

Why You Should Work Internet Corporate Branding Into Your Marketing Plan
Are you in the process of learning how to make your online business as successful and as profitable as it could possibly be? If so, you are likely looking for ways to market your business to the general public, namely internet users. When it comes to developing an internet marketing plan, you will find that there are a number of important factors that need to be taken into consideration and a number of steps that need to be taken. Since internet marketing encompasses quite a bit, it may be a good idea to take it one step at a time. For starters, you may want to focus on internet corporate branding.

Top Methods To Starting Your Own Internet Business Empire
Where do you start when you get started online? What do you need? Web site, product, sales page, list, right? Sure---but how do you make everything work together?

Creative Television Marketing Starts Syndicated Ad Sales Division
CTM launches national TV syndication commercial ad sales service, signs Telco Productions as first client.

Small-Town Entrepreneur Gains National Gift Basket Business Honors
The Basket Corner identified among America's Leading Companies. Amy Lind of The Basket Corner, in Alpine, CA, was honored among the Top 50 Gift Basket Companies in the United States.

ReliaTech Selects Daniel Kennedy Communications Services for PR / Brand-Identity Marketing Communications
National PR and Marketing News: ReliaTech of San Pablo, CA, selects the award-winning NYC consultancy Daniel Kennedy Communications Services for brand-identity marketing communications.

Create Your Online Business Systems
A lot of people are learning to create an internet business at home. But, they don't create their online business systems. They are creating another job to themselves.

FREE Classifieds-Advertising: Your Online Work From Home Business
If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally everywhere you look.The trick to FREE classified advertising is quantity and testing.

Spaces Still Available for Demonstrating Products and Services Live Online at Women Business Owners Event
Women Business Owners (WBO) will be having their online spring market on March 21, 2007 and March 22, 2007. The event will occur from 10 a.m.-2 p.m. CST(11 a.m.-3 p.m. EST) Women from around the world will share their business opportunities, shop and fellowship together online. Please feel free to use this link to join our conference. http://womenbizowners.org/edu/index.php?option=com_content&task=view&id=54&Itemid=55

The Three Reasons Your Small Business Needs A Blog

Just a few short years ago hardly anyone knew what a blog was, but now, because they are so easy to set up and maintain, their popularity has blossomed beyond all expectations. Blogs are not just for ordinary people who wish to expound on their hobby or area of special interest. Blogs are for the smart small businessperson who understands the power of the published word online.

A blog can provide a low cost means of marketing online, a feedback mechanism for establishing your side of the story against someone spreading negative and potentially damaging things about you and your business, and a means of connecting and communicating with existing clients and potential clients. The purpose of this article is to explain these three main positive reasons why your small business needs a blog.

1. A Blog as a Marketing and Promotion Tool for Your Small Business

Small business internet marketing seems easy at first glance, but many have tried it and failed. Others have persevered, perfecting search engine optimization techniques, keyword density and linking strategies, which work for some but not always for others. They have followed the advice of every "guru," only to be more mystified at the end of the process than when they started out. They invariably end up thinking that there has to be a better way, and there is - a blog.

The search engines love blogs. Yes, a little optimization with careful keyword placement and some back links will never go amiss, but even the complete novice knowing nothing whatsoever can enjoy good results simply by regularly maintaining a blog. All it takes is a simple strategy, perhaps focusing on a particular product line and posting just once a day, to get results that will make a difference.

With time and as your understanding of blogging techniques improve, your small business internet marketing efforts will bear significant fruit. And remember, the cost of all this is negligible compared to newspaper advertising, for example. Of course, this is not the only reason why your small business needs a blog. What if someone is "badmouthing" you by blogging all over the Internet, perhaps because they didn't like something about the way you do business? How do you defend yourself and give your side of the story? You need a blog!

2. A Blog as Feedback Channel to Establish a Positive Image for Your Small Business

A real-life example of someone who found themselves dealing with negative blog posts involves a medical doctor who practices on her own in California. She treated two patients whose poor health situation was largely of their own making. She told them that they needed to take some responsibility for their own health. This was not at all what they wanted to hear. Feeling insulted, they started to blog about it online, giving only their side of the story and painting a very damaging picture of the doctor in the process.

If you were to go to Google or any of the major search engines now and do a search for her name, the only information you would find are negative, almost libelous, rants created by these two aggressive individuals who couldn't face up to the truth about their own health situations.

However, had this doctor previously considered the advantages of blogging for local small businesses to complement her business activities, she would have been able to limit at least some of the damage caused. Patient confidentiality rules would have prevented her from posting a positive rebuttal to the negative blog posts -her side of the story in other words. But she could have built up an archived library of positive and factual information about herself and her practice, automatically dealing with negative blog posts at the same time. Anyone then using Google to search for her name would still have found the negativity, but they would also have found the positive balanced view.

This type of situation can happen to anyone running a business, not just doctors. A blog for your business offers you the chance of great flexibility to promote your business, publish a positive image, and to communicate with all your clients, even those who don't know that they have yet to become your clients!

3. A Blog as a Communication and Connection Tool for Your Small Business

People love getting free things on the Internet. We all do, in fact. And one of the most successful things to give away and help build your business at the same time is a free newsletter. Traditionally, this has taken the form of a specially formatted email, but increasingly small business owners are turning to blogs for publishing their newsletters. They still send out an email to the people on their list, but only to send them over to the blog where the newsletter can be read online.

This is a great way to communicate with your existing clients. You can regularly give them useful information, making them realize that your newsletter has real value. And every so often you can pitch an offer - a special bargain offer perhaps, and a percentage will make a purchase that you would not have had otherwise. But it doesn't have to stop there. Your blog can be a tool for getting new customers too.

If you have carefully built up your business blog with regular and useful posts, the search engines will have noticed and in time your blog will be ranked according to whatever the search engines deem appropriate. Hopefully this will be a favorable placement, and if it is, people who search for the kind of product information you provide will find your blog.

When they are on your blog you can ask them to sign up for email alerts to whenever you make a new post, or whenever your latest newsletter is published. Once you have them on a list you can make offers to them and a percentage of them will buy. Blogging for local small businesses can be a wonderfully inexpensive and highly effective method of acquiring new customers with little effort.

There are many more ways to use a blog for any small business. Often it just requires your imagination to come up with new ways to use it. And you don't have to limit yourself to only one blog; you can have several, each one dealing with a particular topic, and all of them linked together. This can be extremely powerful if done properly, and it isn't hard to do either.

The three reasons I have offered you for why your small business needs a blog are indeed important ones. But they are not the only reasons. Don't waste time now trying to think up other reasons. Get a blog in place first, and then the ways to use your blog will become increasingly obvious. You really do owe it to yourself to get your own small business blog in place today!

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at http://www.SmallBusinessMavericks.com.