ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Creative Offline Website Marketing Techniques

Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost!

Some of these ideas are fairly common, but some are rather unique and I personally have only ever seen them employed once, twice, or at most 3 times.

But why would I want to do this? I already deal with these people offline.

Most businesses are not open 24 hours per day, 7 days per week, 365 days per year. Most websites, however, are available on a 24/7/365 basis.

Many people, especially those with busy lifestyles, tend to use the Internet during non-business hours. To give a few examples: business owners will often check their emails and visit suppliers' websites later in the evening; and consumers looking to make a high-value purchase, such as a car or house, will often research their purchases online in advance well into the wee hours of the night.

Some of these techniques will also generate new clients as well; the possibility exists that you will attract a client whom you have had no prior dealings with.

If you employ some of the offline marketing techniques listed below, it could very well be your site and company that they deal with first!

Include your website and email address on your business cards and other print marketing material. While this may seem rather obvious, most businesses do not elect to do so, and it usually ends up costing them potential revenue and profits as a result. Let people know you have a method where you can be reached and information on your company's products and services can be found at any time.

Use your company vehicle as a "billboard". Automotive decals are a relatively inexpensive way to advertise your company's services. Depending on what you want, decals can cost anywhere from approx. $20-$200 CDN, and will last until you choose to remove them from your car or truck. The best part is that every time you want to reach a new target market for your advertisement, all you have to do is drive!

Note: there are more expensive decals available, but these are usually combinations of text and artwork. The text portions of the decals tend to be minimal in cost, as they are the simpler elements.

Ask potential offline advertising suppliers for an "ad study". Some advertising suppliers have a method whereby they will offer the advertiser a sample advertisement or placement as a form of an "effectiveness" study. In exchange, the advertiser agrees to reveal the full results of his/her marketing campaign to the supplier. This isn't something that very many companies do, but the few that do are generally suppliers worth dealing with.

Incorporate your website into face-to-face conversations and telephone calls. Your customer may be looking for a specific product or service which may be outlined on your website. Guide your customer to that page and let them read the information over, being prepared to answer and ask any questions that may arise from said information.

More Ideas

Press releases. If you have a new product or service, create a "media" section for your website that outlines its details and promote the hyperlink via press release to various mass media.

PR Web is an great resource for mass-broadcasting a press release to thousands of newspaper, magazine, radio, TV, and similar media managers---and it's free!

Promotional clothing. If your business has "uniforms" or "staff shirts", then including your website hyperlink on these items is a great way to promote your business at no extra charge.

Microsoft takes this concept one step further; every time a user successfully completes their OEM System Builder exam, they ship the user a free Microsoft t-shirt via UPS with nothing except for the Microsoft OEM website URL on the back.

Another creative use of this concept is provided by ADAM Web Design client Regional Shows, who used their online logo on the jersey of a kids' baseball team as a form of sponsorship.

Other promotional items. Pens, mouse pads, coffee mugs, baseball caps, and other such promotional items are great places to include a company website hyperlink.

Outdoor signage/signboards. Catch the attention of people who are driving by your place of business with your website URL along with your company name, phone, fax, and common email (if any). They may be driving by and not have time to stop in and visit your business, but they may visit your website when they have the time to do so to gather more information.

Note: be sure to check with your local municipality to ensure that outdoor signage is in compliance with its by-laws. Some cities and towns do not allow exterior property signage.

A Tattoo. A tattoo? As strange as this may seem, this is something that can be very effective. Body modifications have the unique property of being able to attract the human eye to them, and a website URL tends to stick in one's mind as being a rather unique idea for a tattoo. A friend of mine, when she ran a small personal site, used to promote it in exactly this manner.

These ideas should give you a starting point for future offline advertising creativity, as well as give you some ways to see a return on your website investment with very little time, effort or money. Good luck!

About The Author

Adam Senour is the owner of ADAM Web Design, a leading web design and development company in Toronto, Ontario, Canada.