ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way
to extend your marketing reach. For this to
work right you need a website that promotes
your business.
Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.
SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC
Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts
Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly
Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising
secrets on how to market your products and services
in chat rooms.Chat Room Marketing is the use of online chat rooms to
promote your product or service.
Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.
Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.
Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.
MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.
Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.
Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.
How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop
Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising
Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing
in a lot of sales?Would you like to know a few smart and sharp viral
marketing secrets to turn it around and explode
your sales?If yes, may I offer you 10 high impact viral marketing
strategies to increase your sales!Viral Marketing is allowing people to giveaway and
use your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use.
San Francisco, CA (PRWEB) July 26, 2007 -- EVB, a digital content marketing firm, is unveiling a lifestyle marketing campaign today called "Football Resurrected" for video game publisher, 2K Sports. The campaign celebrates 2K Sports' return to the football video game market with All-Pro Football 2K8, a virtual football game developed by Visual Concepts featuring over 240 football legends including John Elway, Jerry Rice and Barry Sanders. 2K Sports ceased production of football games in 2004 when competitor, Electronic Arts, received exclusive game rights to use the NFL license.
To launch All-Pro Football 2K8 on July 18, EVB developed "Football Resurrected," a campaign that blends hip-hop, sports and video game cultures to connect with next-generation gamers and football fanatics through engaging content. EVB carried out its core digital concept across television, print, online, wild postings, street teams, packaging and logo design.
"We took a fresh approach to reintroduce 2K Sports to football gaming by utilizing a single digital idea that seamlessly extends across platforms, engages users and encourages them to interact with the 2K Sports brand," said Jason Zada, EVB Executive Creative Director. "Football Resurrected reaches consumers on a personal level, inviting them with original content that speaks to their passion for virtual football and music."
Kicking off the campaign, EVB developed a series of episodic videos, featuring past and present hip-hop luminaries, who poetically rhyme about the resurrection of 2K Sports. The six, two-minute episodes were directed and scripted by EVB's Jason Zada and feature artists including Rakim, Chali 2Na from Jurassic 5, Pep Love & Casual of Hieroglyphics, M-1 from Dead Prez, and Aceyalone. The first three episodes, "Rice Returns," "Give Me Real Football," and "Barry is Back" are now available for download on YouTube, Xbox Live? & Sony PLAYSTATION@3 websites and a dedicated All-Pro Football 2K8 website, http://www.FootballResurrected.com More digital episodes, including "My House My Rules" and "Singletary Hunts Again" will continue to launch through August 8.
Using the same episodic content, EVB developed "Football Resurrected" television spots. The 30 second and 15 second commercials feature a shortened version of Rakim standing inside a stadium tunnel where he freestyle rhymes about using Jerry Rice, the retired wide receiver and "Dancing with the Stars" participant, as a character in All-Pro Football 2K8. The TV spots air July 13 through August 12 on ESPN, ESPN2, ESPNews, NFL Network, MTV, MTV2, BET, USA, Comedy Central, FX, G4, Spike, SciFi and TBS.
EVB developed print advertisements and street team posters that reflect each artist's episode by incorporating key elements of the artist's poetic performance into the print designs. Print ads will run in July, August and September editions of music, lifestyle and gaming publications. Street teams and wild postings will occur in conjunction with the 2K Sports national music tour from July 23 to August 25. The tour will host performances from legendary hip-hop artists in over 20 U.S. cities, including New York, Chicago, Boston, San Francisco and Los Angeles.
"Football Resurrected complements our overall strategy because we wanted to return with not only an innovative game but a marketing campaign that reflects our originality and knowledge of our consumer," said Tim Rosa, Director of Brand & Lifestyle Marketing, 2K Sports. "Developing a videogame trailer is the traditional approach, so we created something less in-your-face and more about interesting, useful content. EVB's expertise in producing engaging content made them the right partner to achieve this vision."
About EVB, Inc
EVB (http://www.evb.com) is a leading digital content marketing agency that specializes in idea-driven, multi-platform marketing campaigns that act to engage and persuade the modern consumer in any medium. EVB is about engagement, not disruption, speaking to consumers on their terms. EVB's consumer-centric approach blends strategy with entertainment and interactivity to develop pioneering marketing campaigns that generate brand awareness, deepen consumer relationships and instill long-term brand loyalty. EVB was founded in 2000 by industry veterans, Daniel Stein and Jason Zada. The company directs marketing and digital media initiatives for brands such as adidas, Kellogg's, Wrigley, Microsoft, MTV and Office Max. In September 2006, EVB joined the Omnicom Group (NYSE: OMC), a global leader in advertising, marketing and corporate communications.
About Omnicom Group
EVB is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com ). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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