ADUTAINMENT: Advertising as Entertainment
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Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Internet Video Marketing-Discover The Latest Evolution In Online Marketing
Currently, most marketing brochures and newsletters are using text and pictures in combination to attract a consumer's attention. Some pictures are a combination of still and animated objects to better the chances of attracting a prospective customer. But, if there is anything advertisers and consumers have learned about marketing, television advertisements are still the best way to attract attention for a product and keep it in the consumer's memory.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Trying New Things in Business is Inherently Wasteful

For businesses to grow and expand, new things must be tried. Our world is changing ever faster, and new products and services keep customers interested. New processes and technology reduce costs or make possible new offerings. By definition, "new" means not tried and true. The greater the innovation or "jump" the greater the potential for both big gains as well as failures. It stands to reason that the process of trying new things will have plenty of mistakes along the way, and mistakes mean wasted efforts, wasted money and wasted resources. Waste is inherent in the process of innovation.

I tried a new trade show abroad one year that on the face of it was an incredible waste ? not a single order. But from one meeting with a competitor at that show began a string of business acquisitions that built the business I ran as CEO into a powerhouse in that industry. I tell that story in a book I wrote called "The Feel of the Deal; How I Built a Company through Acquisitions" (http://www.thefeelofthedeal.com).

Of course, trying new things in business certainly can be either more or less wasteful. The archetypical entrepreneur with a "Ready, Fire, Aim" mentality will have huge waste. I am not advocating this. Commensurate with the scale of the risk, any new venture should be researched carefully. Take the time to rough out how much investment will be required (time and money) and what the likelihood of success is. In particular, prospective customers must be consulted.

Think phases. Sometimes, the most appropriate focus must be to understand how much must be spent to get to the next level of certainty. Efforts should be made to test on a smaller scale first (if applicable). Beware of trying more than one new thing, lest you spend a bunch of money and not know what worked (or didn't). So attending a new trade show in a new territory with new products is not a good endeavor to learn from. Clear expectations should be established, and limits to how deep in the hole the new venture should be allowed to go. Proper measures should be in place so everyone will be able to see the progress.

If you do it all right, you're still going to fail some of the time. It's easy to look back, with all the knowledge you gained through the attempt, and be critical of the decision. But that's not fair. If for any reason you feel so badly about failing at some new things, you'll be reticent to ever try anything new, which leads to stagnation and business decay. And yes, you should feel bad about business stagnation and decay.

A big side benefit of trying new things is that you'll discover something useful that was unexpected. When your intended initiative is failing, ask yourself: what does this mean and how can I find value for the company anyway? Attempting the new freshens our outlook on the business and the industry.

One last thing: Spend only what you can afford. Too many businesses have fallen in love with their own beliefs--so much so that they wind up in debt or unable to recover.

Key Takeaways

1. Keep trying new things regularly. 2. Do an appropriate amount of research and planning, and understand the level of risk you will be taking. 3. Expect that some will not succeed, and never use hindsight to "beat yourself up." Focus instead on learning.

Robert Sher is the principal of CEO to CEO (http://www.ceotoceo.biz) and collaborates with business leaders as they make difficult decisions and tackle key projects. He is the author of a book, The Feel of the Deal; How I Built a Company through Acquisitions. (http://www.thefeelofthedeal.com) Mr. Sher has been a CEO for 23 years and running, is the author of several columns stemming from his work as a consulting CEO.