ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Safefreight Expands GPS Vehicle Tracking Business to Ontario
GPS vehicle tracking and fleet management firm Safefreight Technology has acquired the FieldTracker division of FieldWorker Products Ltd. of Toronto. The acquisition provides Safefreight with a foundation to expand its fleet management technology business across Eastern Canada.

Safety Scholars Video Contest Gives Creative Voice to Young Drivers
Videos to Target Peers about Auto and Tire Safety

Deal4it.com Creates ``A Whole New Way of Shopping' Using Rich Interactive Video in Widgets and eBay Listings: Entertaining actors have fun engaging
Deal4it Technologies, Inc., (www.deal4it.com) today announced at the Consumer Electronics Show in Las Vegas that they are using a new technology called Rich Interactive Video (RIV) to change the way people shop online.

SPS Commerce and NetSuite Host Webinar to Unveil a New SaaS Integrated Business Solution
Event Features Experts from Largest Outsourced EDI Service Provider, the Leading On-Demand Business Software Suite Provider, and Energy Beverage Supplier, Mad-Croc

Five Billion Dollar Man Gives Marketing Tips How to Recession Proof Any Small Business
Business owners who are trying to keep their sales steady despite the huffing and puffing economy can now get free access to proven marketing and business development strategies. On Wednesday, August 27, 2008, at 4 pm Pacific Time, two millionaire entrepreneurs are hosting a one-time tele-training for professional and business owners everywhere. The 70-minute tele-conference titled "Vision-Focus-Action; the Answer to Building a Six or Seven-Figure Business in a Tough Economy" has already attracted over 330 participants since it was announced last week. Program hosts, John Assaraf and Adam Urbanski, are both successful entrepreneurs.

The Purpose of Business Sales Simulations
Succeeding in sales can be a challenging prospect even for seasoned sales professionals. As such, graduates who are looking to start a career in sales will need all the necessary training support and guidance. One of the main challenges of the sales profession is the maintenance of high levels of motivation. Without sufficient levels of motivation, the overall sales performance of professionals will decline. Graduates and graduate calibre sales trainees will also need platform on which they can develop proven sales skills through the use business sales simulations. The fact is that business sales simulations can help increase the motivation levels of graduate trainees. Effective sales simulation are more than just informal routine rol...

360 Business Consulting Hires Senior Writer
360 Business Consulting has hired David Hofstede for the position of senior writer. He will be responsible for overseeing the company's writing staff and participating in mission-critical writing projects.

AlterPoint Transforms CiscoWorks RME Inventory Data into Actionable Business Intelligence: Sophisticated Analytics and Reporting Capabilities I
AlterPoint, Inc., a leading provider of network governance software, today announced the integration of its NetworkAuthority Analytics solution with CiscoWorks' Resource Manager Essentials (RME) for Cisco network devices. The technology, which leverages AlterPoint's open framework for network management, provides a sophisticated analytics and reporting overlay that helps users convert low-level network inventory data into valuable business information.

Skip Berg Named Director of Business Development For Routeware, Inc.
Routeware, a leader in the design and manufacture of hardware and software for the waste industry, announced today that Skip Berg has joined the company as Director of Business Development.

Affiliate Marketing; Do Not Pass Up The Opportunity
If you are new to the Internet money making machine called Affiliate marketing then this article is for you. Affiliate marketing has evolved from the days when Amazon.com offered webmasters a pay-for-performance opportunity if they advertised and sold books supplied by Amazon on their websites.

Dr. Demartini Returns to R.E.A.P what you S.O.W. to Discuss his Breakthrough Experience ® and How to Create the Life and Business of Your Dreams
Dr. John F. Demartini, author, speaker, and philosopher joins Elana Daley on REAP what you SOW to discuss his world renowned Breakthrough Experience® and techniques for creating breakthroughs in all areas of life. He provides the link between what we love to do and making it happen.

Running an Online Business
Running an online business is a dream for millions of people. The good thing about chasing this dream is that you can succeed if you are willing to put in the work. Not all online businesses go through the roof on day one, but many of them make tons of money in the long run. And to go along with potential income, there are many other benefits that you will be able to take advantage of by starting your own online business.

How to Start an Investment Club - Business Model
Your investment club will need to decide what type of entity you're going to adopt for business purposes. You'll have to decide whether you're going to be a corporation, a general partnership, or limited liability partnership.

The Benefits of Business Equipment Leasing
You can tell a newcomer to the business world (or someone without much experience) by the way they start investing in new equipment heedlessly. A veteran (or someone who has a much more experienced business person to guide him) would know that there are times when you can resort to Business Equipment Leasing instead to save on money that could go further when spent on other needs of the business instead.

Denver Business Helps Hawaii and Alaska Residents Beat the High Cost of Shipping
Aloha Forwarding Offers Alternative to UPS & FedEx

Do Entrepreneurs Need A Degree In Marketing To Succeed?

In today?s business world, lack of marketing knowledge can seriously impact business. Marketing is a fluid subject today; it is evolving and innovating at every turn. Staying ahead of the marketing game seems like the last thing many entrepreneurs get around to doing, but it is vital if one plans to expand past the make break point. How does the CEO of a company who?s still trapped in the endless cycle of looking for the next sale take time out to market? Many business owners feel the pressure to make sure their business turns a profit, their customers are well serviced and their employees productive and happy ? which begs the question, ?Who has the time to learn about direct mail marketing, email marketing, Search Engine Optimization, advertising and publicity campaigns? Let alone how to use them effectively?? Joy Gendusa, CEO of direct mail postcard marketing firm PostcardMania, gives tips for unburdening the entrepreneur in his/her quest for marketing lore: ? Get educated but on the proper level. Go to Barnes and Noble or Borders and peruse the marketing section. Buy a few books on marketing subjects and segments where you are unfamiliar, but make sure it?s not geared toward an experienced marketer or you will only decide that it?s all too complex.

? Another is to attend marketing seminars and lastly,

? Look at the marketing tactics of one?s competition ? subscribe to their online newsletter, get on their mailing/email list. Often times, great marketing innovations can come from improving what your competitor is already doing. An interesting statistic that came from a survey of entrepreneurs from various industries nationwide was that nearly 94% did not have a marketing plan and did not feel it was important. (Ironically, they were surveyed at a marketing conference!) Consequently, 99% of the attendees surveyed after the conference realized the importance of having a marketing plan and incorporating not just one, but several different avenues of promotion for their businesses. Education being the only change. Gendusa believes there are certain marketing fundamentals that once grappled with, will enable one to make an informed decision based of the needs for one?s particular business/industry ? no matter the new-fangled marketing approach. In fact, even though Gendusa is the Founder of a direct mail postcard marketing firm, she claims that in today?s market, only one form of promotion can be deadly. One source of leads can severely hurt income when that source is not performing well; it?s better to be supplemented by other channels of promotion. She was recently quoted in Broker magazine expounding on this very principle alleging that direct mail should be an integral part of every internet marketing campaign. Gendusa also suggested other forms of marketing, not just direct mail, as being essential in disseminating one?s website, such as news releases; business cards and letterhead; TV advertising and even telemarketing scripts. ?There?s no one silver-marketing bullet,? stated Gendusa. ?I don't only use postcards to market. Sure, postcards were my number one staple for my first three years in business but I heavily use the internet, publicity, and email now, as well.? Entrepreneur Mike Burton of Slade Mortgage, Cape Cod, Massachusetts agrees. He claims that keeping up with marketing trends is ongoing. ?Do it (marketing) in good times and bad,? said Burton, ?Don?t stop when business is bad, kick it up more.? Mike has been utilizing direct mail marketing for four years and says that by mailing 6000 direct mail postcards out consistently every month, he has seen tangible returns income-wise. Branding-wise, in his local community, people comment all the time about receiving his mail. His other sources of advertising are: local radio advertising, internet advertising and the yellow pages. He believes that each form of marketing buoys the other one and helps to create creditability. In her quest to help entrepreneurs, Gendusa teamed with her good friend Marsha Friedman, to launch marketing boot camps to enlighten business owners on the constant advancement in the marketing industry and assist them to learn, apply and use it to their advantage. Friedman is the CEO of the national Publicity and Advertising agency, Event Management Services, Inc. Large corporations to small, new to ancient, one-man-band to one-thousand staff ? marketing paves the way to greater economic expansion. It pays to know. The pay-off is growth.

Karla Jo Helms is the Vice President Public Relations for PostcardMania,(http://www.postcardmania.com)named one of the fastest growing privately-owned companies by Inc Magazine. For more information on Joy Gendusas? educational seminars, visit http://www.powermarketingmania.com