ADUTAINMENT: Advertising as Entertainment
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Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online.

Businessitonline.com Brings Small Business Software to a Google Homepage Near You
Business IT Online have announced that their online business software (http://www.businessitonline.com) can now be integrated with Google via the Google personalised homepage. The pioneers in online software for small businesses have released Google gadgets for two of their modules, CalendarOnline and ContactsOnline and have already experienced strong uptake.

The Most Important Rule In Any Business...
Last night, I eagerly started reading The Law Of Success by Napoleon Hill. I was still in the first few pages when I came accross something really striking?

Where Business Ideas Come From
I was reading the local paper and came across a picture of the cleanest garage I ever saw. In addition to a picture of the garage there was a picture of a gentlemen, in his late 60's cleaning the cobwebs with an extension pole.

Proven Processes of Resolving Business Disputes
Conflicts and disputes of whatever nature arising in your business, whether it involves your partner, suppliers, customers or employers can be a nuisance. If these kinds of disruptive activities worsen, they may cause lasting damage on the involved parties.

Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business
1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.

6 Reasons Why an eBay Business is the Easiest and Safest Home Business to Start
Calling internet auctions an "Entrepreneur's Dream" isn't poetic license or part of the get-rich-quick rhetoric. Net auctions are the simplest, easiest way on this planet for the little guy to make money.

Peer to Peer Internet Video Broadcasting
Unlike standard television broadcasting, there are a limited number of viewers that an Internet television station can accommodate. These limitations are determined by the amount of bandwidth the network media server has available.

Marketing Tips that Wont Break the Bank
Not all marketing budgets are made equal. All marketing strategies arent made equal. But just because they arent equal in price doesnt mean you should disregard the cheaper marketing tactics. Here are some marketing tips to use when your budget is tight or if you just want to try something new that wont empty your bank account.

VistaPrint Makes Holiday Marketing Easy With Expanded Options
Holiday cards, calendars, pens and other promotional products are high-quality, cost-effective marketing tools that last all year long.

Probate & Obituary Marketing
I start my marketing with obituaries followed with probate filings and find it just another effective way to acquire property.Short of courthouse research you can go to your local library and go to the reference department and research using what is called a Polk City directory that will list if the deceased party owns real estate.

Tools in Network Marketing
There are a wide variety of tools that can be useful in network marketing. Once you have your leads for your network marketing business, you will need ways to keep them organized. One way to do this is to purchase a good quality day planner. It will make your network marketing a lot easier on you. You will be a lot more organized, productive, and a lot happier since all you have to do is to turn a few tabs and make your notes. It will put all of your network marketing business and personal information in the same place. You can do away with those filing cabinets and all the extra paper. The right day planner will put all you need right at your fingertips. Your life will be a whole lot easier.

2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords
Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like "work from home" and "home business" so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising.

Internet Marketing And The History Of Beefalo
What happens when you are just too tired to keep marketing your website We all find ourselves at that place from time to time and it can be hard to simply muster the energy to think about marketing let alone do something special with the idea

9 Reasons For Starting a Home Based Business
So your looking at starting a home based business and start earning extra income from home This has become widely accepted all over the world are spreading like wild fire

How To Marry Many Times And Acquire A Marketing Fortune In 3 Easy Steps

First, let me make something very clear.

Whether you?re a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam ? you?ve got something to market and sell.

Therefore, ?Marketing? and ?Selling? are not dirty words. They are your friends, your best friends. Embrace them. And never think you are above them.

They will pay for your kid?s college education. They will buy you a bigger home or a totally unnecessary second home. They will buy you Lexus?s and Porsches, Parisian vacations and unnamed and possibly illegal vices and vulgar affectations.

And when you?re done, they will buy you a very cushy retirement, and even leave you with lots of money to give to your spoiled kids from your numerous marriages ? which they helped you create and afford, respectively.

So here are three tips on how to market and sell better and faster so you can get all and more of the above that much sooner...

The Amazing Power of the Three ?S?s?

The first ?S? stands for... Story.

When you were a babe... that is, a child... what did you ask Mommy and Daddy for at bedtime?

Okay, asking to stay up a little longer may have been your first choice, but when that appeal was thoroughly exhausted... you asked them for what?

Okay, a glass of water. And after you drank the glass of water... and, went to the bathroom, again... then what did you ask for? (Boy, you were a sly one, weren?t you?)

Good. Thank you. You asked them to tell you a story?

And the point being... we all love and want to hear a good story.

We?ve embraced stories ever since the first stories were grunted around a Woolly Mammoth Bar-B-Q, and ?story boarded? on an open house cave wall.

Story telling may even be the ?oldest? profession. And even if it takes only second place honors, it just proves that...

Stories and Sex... ?Sell?

And when you combine the two ? Hello, Watch Out! You?ve got one hell?uva marketing tactic, though not necessarily a recommended one if you?re selling to religious zealots, Tipper Gore, most of the business to business (B2B) sector, and children. And for that reason, sex is not one of the three ?S?s?.

Back to stories...

We watch TV, we Tivo, go to the movies, read books ? why? Because we instinctively enjoy gossip ? no, well... maybe. It?s because we enjoy a ?good? story, and always will.

A good story captures our imagination... and holds our attention.

What constitutes a good ?marketing and sales? story?

People. It?s a story about people whom our target market (prospect or customer) can easily identify or empathize with...

And... it?s a story that clearly highlights a product related problem or need (the beginning), a growing crisis that begs for a fateful ?buying? decision (the middle) and a cost-effective and profitable solution (the happy end).

When you show the origins of your product or service ? how it came to be developed, the vision and impetus behind it, and how it has helped a particular customer or two (think: case histories) ? I assure you, your sales will be far higher and greater, than if you don?t.

So Tell a Good Story... When Selling Your Product or Service

Now for the second ?S?, which stands for... the difference between the fish and the fishing pole.

I?ll explain...

Surely, you?ve heard the adage that goes: give a man a fish and he?ll have food for a day, but give a man a fishing pole and he?ll have food for a lifetime.

Well, forget it. It doesn?t work in marketing and sales.

Your prospects and customers don?t want a fishing pole (unless their shopping for one at The Sports Authority). Given the choice, the average consumer will always opt for the fish ? not the pole.

As an enlightened, spoiled and unbelievably lazy 21st Century consumer, whatever we want ? we want it now, and we want it already assembled.

If it Smacks of Work We Just Won?t Buy it

The other night I couldn?t sleep. Earlier in the day I had delivered a banner ad to a client (a well known investment newsletter publisher) for whom I had also written a subscriber acquisition sales letter, to which the ad linked.

The banner ad read: Immunize Your Portfolio Against Future Stock Market Shocks, Click Here Now, yada, yada...

Not bad, right. Well, something wasn?t right. And I couldn?t put my finger on it... until I awoke at 3 in the morning with the answer.

?Immunize? means that the reader must do something in order to gain a perceived benefit.

But, if I use the power of ?S?...

And turn ?Immunize? into ?Immunizes? ? it means, at least in the reader?s eye ? which is the only eye that counts ? that the perceived benefit is immediately and automatically conferred ? no assembly required.

?Makes Your Life a Lot Easier...?

Or...

?Learn How To Make Your Life a Lot Easier...?

Which ad would you click on first?

Whatever you?re marketing or selling, in whatever medium, online or off, and whenever applicable, use the power of ?S?. It will put more money in your pocket a heck of a lot faster.

Now for the third and final ?S?, which stands for... Sleep. Yes, sleep.

If you?ve been knocking your head against the wall for hours, searching for an elusive solution to a thorny problem, marketing or otherwise ? call it quits, and take a nap.

What do you think Thomas Edison did whenever he couldn?t figure out how to get one of his soon-to-be successful inventions to work? He took a nap... and sure enough, when he awoke there was a light bulb above his head.

When you shut your eyes and drift off ? with a question or a problem in the forefront of your thoughts ? you intentionally task your subconscious to filter through all the garbage, the conflicts and distractions, which blocked you while you were awake.

It worked for me in the ?Immunize? example above.

Till the next time... lock your office door, take the phone off the hook, pull down the shades, put your feet up on the desk... and snooze.

Barry A. Densa is one of America?s top freelance direct response copywriters. Visit http://www.WritingWithPersonality.com and see how Barry easily and quickly converts prospects into buyers using ?salesmanship in print? ? and while there, sign up for his highly regarded FREE ezine, Marketing Wit & Wisdom!