ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

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How to Promote Your Business on Squidoo
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Charleston, SC Search Engine Optimization & Marketing Workshop Discounted 30% to all South Carolina Chamber of Commerce Members
The Search Engine Academy of South Carolina (SEAofSC) announces a 30% discount to all Chamber of Commerce Members across South Carolina for their 2-Day Beginner, 3-Day Advanced and 5-Day Mastery SEO (Search Engine Optimization) Workshop being held in Charleston, South Carolina the week of August 20 - 24, 2007.

Consumers Switch To Competitors If Business Website Lacks Communication Tools
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Learn Why Starting Your Business in a Home Office is More Efficient
When you?re starting a business, and you don?t have substantial levels of capital, then the chances are that you?ve considered whether you should start the business from home or get yourself an office In this article we take a look at the advantages of waiting as long as possible before taking on any mortgage or rental obligation

Clean Up With Toothbrush Sets at Your Next Marketing Campaign Launch
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Learning The Basic About Internet Marketing: Keyword Positioning;
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Internet Marketing Coaching ? Why You Need Internet Marketing Coaching
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Primer for Aspiring Business Leaders
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Advantage Mentoring Products to Offer Christ-Centered Training Focusing on Home Business and Personal Finances
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Understanding What Network Marketing Is And How It Works
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Ron Jacobs Helps Architect New Certificate in Multichannel Marketing Program Offered at DePaul University
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Search Engine Marketing Services Fund Themselves at Khameleon Software
Find and Convert, a web marketing and search engine optimization company, announced today Khameleon Software's recent new client acquisition attributed directly to their investment in search engine marketing services from Find and Convert.

California Business Man Invents Advertising Concept for the 20 billion Photo Prints Produced in the US Each Year; New Medium Proves to be a Win, Win,

Escondido, Calif. (PRWEB) June 15, 2007 ?- Attaching coupons to the side of a 4-by-6 photo print is the latest concept invented by Richard Mottla, owner of DigiDog Photo in Escondido, Calif. This revolutionary advertising concept increases print profitability (www.picture-plus.com) for photo developers while providing advertisers with a new vehicle to reach targeted audiences ? while giving customers coupons tailored to their lifestyle.

He tested the idea for a month in his store, running coupons from local businesses. For those customers who chose to participate, DigiDog Photo made 4-by-8 prints, adding a 2-by-4 inch ad onto the side of the 4-by-6 prints.

"We wanted to see first if customers would accept a coupon attached to their prints,? Mottla said. ?We didn't know what objections, if any, customers would have -- but they liked it. I had one lady come in just before we closed and ask for 25 prints. I told her we'd have them in the morning. She said, 'I have to have them today! One of the coupons is for a restaurant I am going to tonight.' So of course we printed them for her. We had a very good response to the trial."

He predicts advertisers will also love the idea.

"We feel it is a good fit for advertisers, because people have to see the ad,? he said. ?People who opt in accept there will be ads on their prints which have some value, and that they will have to clip off the coupon. The value to the advertiser is the coupons or ads can?t be skipped; they?re attached to their photos and must be seen, usually by two people or more. If they are looking at the picture of their baby, they are going to see the ad for Johnson Baby products or whatever it may be. What better way for a pet food company to get its message out than to have its ad appears next to a picture of a family?s new puppy?"

Advertisers will also love it because it is targeted. The customer will attach keywords to each photo regarding the content of that photo. Those keywords are then matched against a database of advertiser keywords, where there is a match a coupon or ad will be placed

During the trial, DigiDog ran ads and coupons from 25 local businesses, and promoted the service on the radio, he said. Mottla was surprised by the degree of success. During that month, 80 percent of the store?s 4-by-6 prints ordered were Picture-Plus prints, and 50 percent of Picture-Plus users were new customers to the store. Furthermore, DigiDog had a 55 percent increase in its 4-by-6 print revenue.

Mottla said he now plans to take his idea, which is patent pending, to other photo retailers and advertising brokers. While he hopes to see Picture-Plus make its way to the big online photofinishers or search companies, it could also work via kiosks or smaller online services as well.

For customers, the ordering process for Picture-Plus prints is only slightly different. They visit the photo printing website or kiosk and choose Picture-Plus. They provide information about the content of their photos using keywords. While there they receive an incentive for providing a greater number of keywords for each picture. More keywords per photo helps in getting a good match to an advertiser?s product. The value of the coupons they receive will exceed the cost of their prints. In addition, the coupons, because of the keyword data, will be extremely tailored to their lifestyles. The coupons are then redeemable at local stores, national chain retailers or with online merchants.

Mottla is currently exploring partnership opportunities and expects to offer Picture-Plus to photo retailers early next year. A photo retailer offering Picture-Plus would not have to add "advertising salesperson" to his/her already extensive list of job duties, he adds. Advertisements would be sold by brokers. In fact, the retailer would do almost nothing different, except make 4-by-8 prints rather than 4-by-6. They would be reimbursed for the discount provided to Picture-Plus customers and would share in the advertising revenue.

For more information about this lucrative concept, visit the Web site at www.picture-plus.com , or Contact Rich Mottla via email.

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