ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
iePlexus.com; Social Media Marketing Company Competes in Charity Golf Tournament
www.iePlexus.com attended the Selkirk Association of Realtors® Charity Golf Tournament, held at the Stoneridge Golf Course in Blanchard, Idaho, on June 20th, taking 4th place and contributing as a Platinum Sponsor.
3 Reasons To Use Social Networks For Internet Marketing
People who are involved in e-commerce understand how marketing can be very expensive. In order to have sales, marketing your products or services to people who are in need of them is vital. Social networks present a viable internet marketing alternative or supplement. Here are 3 reasons why you should integrate social networks into your marketing plan online.
Popular Business Website, Goliath, Offers New "Add Your Company Information" Feature
Goliath users now have free access to contribute company information
Marketing Your Cleaning Business
There are so many types of cleaning services that you can offer, so many different niches that you can fill, that the average customer can be confused. If you own or want to own your own cleaning services, knowing the right kind of marketing can be your ticket to becoming the most popular cleaning service around.
Reverse Mortgage Marketing Training System Released By Industry Veteran
A Reverse Mortgage Industry veteran and the founder of Reverse Mortgage Success, a mortgage-marketing training company, has recently released a much anticipated training system for loan officers and companies that want to originate reverse mortgages.
Make the Right Business Impression with an Indoor Water Fountain from WaterGallery.net
WaterGallery.net can help you make the right business impression with an assortment of high quality indoor water fountains perfect for your corporate entryway, office or retail shop. Conveying success, prosperity, sophistication and intellect is easy with an indoor water fountain by WaterGallery.net.
Leading Business Research Site Aggregates Company Information from the World's Best Publishers Into One Profile
Manta.com, the fastest growing business site on the Internet, aggregates data on 45 million companies from the world's leading publishers.
First there was The Secret - Now we have The Answer - Author Marketing Experts, Inc. Signs John Assaraf and Murray Smith
The Answer is the highly anticipated Simon & Schuster title poised to change the way people see their business and financial future.
“HR Marketing Trends” Research Reveals Where Human Resource Suppliers are Spending Their 2007 Budgets
“Marketing PR” tactics enjoy growing acceptance amid changing technology and buyers’ patterns, says free white paper.
So You Thought You Should Try Opening A Business On The Net
Why would anyone consider the option of a home based business on the Internet?
Network Marketing Tip: Hidden Honeymoon Hazards
Finding balance in your close business relationships..
Do You Have Affiliate Marketing Plan Yet? This May Help You...
Alright, you've made the decision that you want to make money on the Internet. Great! That's fantastic that you've made the decision to take contraol of your life and your finances. I just have one question for you. Do have an affiliate marketing plan written up yet? I'm assuming that you'll be starting off as an affiliate marketer because this is how most people start out. Anyway, do you have any clue how you're going to get this thing going? Let's take a look at a few things that you'll need to consider before you begin.
Therative, Inc. Selects GolinHarris and Carat Fusion to Lead Integrated Marketing Campaign to Launch New Acne Treatment Device
Therative, Inc. today announced it has retained two leading marketing services agencies to support the launch of ThermaClear, the company's new FDA-cleared acne treatment device. The company has named GolinHarris as its public relations agency and Carat Fusion as its marketing agency. Both teams are based in San Francisco and are working collaboratively with Therative's marketing team on the February product launch.
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll on small
businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.
Ask for the Business
Many times in the process of making a sales presentation to a potential client, we will break down our product piece by piece, explaining all of the features and benefits it has to offer, then we expect our customer to have immediate buy in, and purchase our product based on the presentation they just heard.Unfortunately, it does not work that way.
Generating Off-Season Business Among Top Concerns for Travel and Tourism Industry, According to Constant Contact Survey
WALTHAM, Mass. (BusinessWire EON) August 28, 2007 -- Peak Season Relationships Drive Off-Season Bookings
While 87 percent of survey respondents noted that summer reservations met or exceeded last year's levels, nearly 30 percent said they feel pressure to keep business flowing during the off-season, typically between early fall and late spring.
Peak seasons provide travel and tourism businesses a strong opportunity to build relationships with their customers. These relationships may prove to be valuable during the off-season. In fact, 33 percent of surveyed businesses said that driving repeat visitors is a major benefit of email marketing.
"This year's survey results show that small travel and tourism businesses not only recognize the value of building relationships with customers using tools like email marketing and online surveys, but are adopting them in increasing numbers," said Eric Groves, SVP of Sales and Business Development, Constant Contact. "The results highlight the power of email marketing in generating off-season business for the travel industry, and other small businesses will likely see the same positive impact during slow sales periods."
Small Businesses Gain Confidence in Email Marketing
Travel and tourism businesses promote their companies in a variety of ways including email marketing, direct mail, and online, radio, and print advertising. According to the Constant Contact survey, the majority of respondents noted that email marketing leads to greater results and provides additional benefits versus other marketing methods. Nearly half of survey respondents (46 percent) said reducing the dependency on print marketing is a major benefit of email marketing.
"We've used a variety of marketing techniques to get the word out about our business over the years, including expensive direct mail campaigns and trade shows," said Bob Schwartz, Assistant Director of Marketing and Sales, Boston Duck Tours. "Today, we use email marketing to generate business and have seen amazing returns as a result. Constant Contact has helped us get our word out and save money."
Email marketing also makes it easier to use a wider variety of marketing tools to reach prospects and customers. In fact, 83 percent of survey respondents use email marketing to create and distribute newsletters - an increase of 23 percent over last year. Other types of email communications frequently sent by travel and tourism businesses include promotions (67 percent), event invitations and calendars (56 percent), seasonal offers and last minute specials (43 percent, respectively), as well as several other methods.
As email marketing continues to gain acceptance among consumers, more small businesses are requesting email addresses from customers. Fifty-seven percent of small travel and tourism businesses surveyed say they now have email addresses for at least half or more of their customers.
Sample questions and results from Constant Contact's 2007 Travel & Tourism Outlook survey include the following:
What is your greatest business challenge?
Finding new customers 42%
----------------------------------------------------------------------
Keeping business flowing in the off season 27%
----------------------------------------------------------------------
Filling rooms/seats 13%
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Competing with online travel sites 13%
----------------------------------------------------------------------
Getting business from past customers 5%
----------------------------------------------------------------------
Which method is the most effective for your business?
Email Marketing 47%
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Direct mail 17%
----------------------------------------------------------------------
Search Engine Ad 13%
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Online Ad 10%
----------------------------------------------------------------------
Newspaper Ad 9%
----------------------------------------------------------------------
Yellow Page Ad 2%
----------------------------------------------------------------------
Radio Ad 2%
----------------------------------------------------------------------
What have been the major benefits of email marketing for your travel and tourism business?
Reduce Dependency on Print 44%
----------------------------------------------------------------------
Repeat Visits from Past Customers 33%
----------------------------------------------------------------------
Higher Volume of Visitors 27%
----------------------------------------------------------------------
Increased Reservations 18%
----------------------------------------------------------------------
Filling Reservations During Off-Season 11%
----------------------------------------------------------------------
Increased Ticket Sales 8%
----------------------------------------------------------------------
Please estimate the percentage of your customers for whom you have email addresses
0% - 10% 10%
----------------------------------------------------------------------
11% - 25% 16%
----------------------------------------------------------------------
26% - 50% 17%
----------------------------------------------------------------------
51% - 75% 24%
----------------------------------------------------------------------
76% - 100% 33%
----------------------------------------------------------------------
Which best describes your summer bookings?
Reservations are higher than last year 44%
----------------------------------------------------------------------
Reservations are less than last year 13%
----------------------------------------------------------------------
Reservations are at about the same level as last year 43%
----------------------------------------------------------------------
Click here for PDF of full survey results.
he 2007 U.S. Small Business Summer Outlook survey was conducted
through targeted online distribution to U.S. small businesses who are
current customers of Constant Contact, recording results from more
than 750 respondents. Respondents came from the following categories:
attractions; convention and visitor bureaus; hotel/motel/resort/B&Bs
travel agency; tour operator/company; online travel site; and
transportation. The survey was conducted from May 8 - May 15, 2007.
¶ About Constant Contact, Inc.
¶ Constant Contact, Inc. is a leading provider of email marketing
and online survey tools for small organizations, including small
businesses, associations, and nonprofits. Launched in 1998, Constant
Contact has more than 130,000 customers worldwide today. To learn
more, please visit http://www.constantcontact.com or call (781)
472-8100.
¶ Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product
names and other brand names mentioned herein are trademarks or
registered trademarks of Constant Contact, Inc. All other company and
product names may be trademarks or service marks of their respective
owners.
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