ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Republicans and Sex

Internet Marketing Using Multiple Modalities (Part 1)
Never before have we been able to communicate as frequently and as cheaply through so many different avenues.

Building Your Home Based Business Website
In fact, a well-planned, well-designed website can be a home based business owner's best friend.The first thing that you need to do is to start planning your home based business website as soon as possible.

Bringing Profits From Your Business Home - Internet Marketing Promotion
If you are ready to bring profits from your business home, internet marketing promotion success is a definite must. After all, if you are not able to creatively turn web browsers into visitors to your site - who may then become buyers - you will fail to generate profits for your business home; internet marketing promotion is essentially the way to go when you want to reap the most profits. Yet have you ever wondered how to create and then run a successful advertising campaign that will not only generate a lot of sales, but that will permit you to bring the profits of your business home - internet marketing promotion is after all somewhat costly at times - rather than putting them into the pockets of professional advertisers?

Home Business Record Keeping Made Easy
Home business record keeping is essential for making sure all orders are processed, employees are paid on time, and so you will be able to keep track of inventory and other items that make up your business. This includes bills and other expenses as well. When you begin your business, you may not have too many items to keep track of. But as your business grows, you will notice that there will be more and more to do in order to keep your business running. Marketing materials, client email lists, and examples of your work, if necessary, will need to be tracked. But there are a few simple ways that you can build home business record keeping into your business.

Real Estate Investing Gives Work At Home Mom (WAHM) Home Business Opportunity
"Son gives Real estate investing work at home mom (wahm) $25,000 GIFT from home business opportunity"

Establish Your Home-Based Business!
Why keep work for someone else and commuting to an office daily, when you can establish you very own home-based business, right in the comfort of your home? This would give you flexible hours for working, lesser expense on traveling to and from work, and no boss breathing down your neck everyday.

New Business Partnership Brings Energy Reducing Technologies to the U.S. Supermarket Industry
Patented energy reducing refrigeration systems now available to the North American supermarket industry through DEHCO, INC. The energy reducing technology developed by German-based REMIS can result in a cost savings of up to 60 percent on energy bills for food retailers.

Theories Behind Magic Trinkets in Video Game and Virtual Reality
In Gaming we deal between Simulation, Augmented Reality, Fantasy and Virtual Reality. The best fantasy has some reality basis behind it.

Bridgland Studios Wins National Jewelry Award and Business Grant
Bridgland Studios is the 2008 winner of a national competition sponsored by Halstead Bead, Inc. The Halstead Bead Business Development Grant is awarded to a new jewelry design entrepreneur each year in recognition of design talent and business acumen.

BtoB Magazine Names Internet Marketing Firm WebMetro a Top Interactive Agency
Cutting-edge Internet marketing agency WebMetro (http://www.webmetro.com/), specializing in ROI-driven online direct marketing, is the only Greater Los Angeles firm named to BtoB magazine's Top Interactive Agencies of 2008.

Marketing Your Web Site On The Internet
Whether your website is an extension of an offline business or your business is run completely online, its success or failure is determined primarily by your website marketing strategy. Although its core foundations are similar to marketing through traditional media, website marketing is virtually unlike any other marketing you may have done. When it comes to a small business, I firmly believe that all marketing should be based on the classic marketing mantra: attention, interest, desire and action. Having these four aspects as part of any marketing plan, through any media, will provide a solid foundation for success. In this article, I'm going to take these classic marketing keys and discuss the crucial place they have in marketing your we...

Building Online Visibility: A Three-Point Plan For Any Business
The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search is more than a telephone directory or classified ad site.

A Business directory can be effective marketing tool to reach to prospects
Getting listed in a reputed business directory, under a highly relevant classification, is one of the best marketing options for your business.

Financial Services Using New Business Methods Enabled by Software Patentable in the US -- With Extraterritorial Effects
In his article "The dream machine" (March 24, 2006), Gillian Tett quotes a JPMorgan banker as follows: “All ideas in the financial world can be copied pretty quickly - financial innovation does not enjoy patent protection like other fields of engineering.” Generally true, but in the US, new business methods enabled by software are patentable in the United States. Conducting business in a global environment now offers new opportunities and potential snares. In addition to monitoring a competitor’s moves in the markets, one should now monitor competitor’s activities before the U.S. Patent and Trademark Office. Moetteli & Associés SàRL, an international patent firm qualified to practice d...

Small Businesses Outsource Two or More Business Functions, Reports Achilles Group Survey
Best practices report examines differences in outsourcing between small businesses and larger enterprises. What functions and to what extent as well as the rationale and benefits differ.

Small Business Server Business Tips


Top 3 Ways to Maximize Your Small Business Server Consulting Profits

Over the past 7 years, Microsoft Small Business Server (SBS) has gained traction as a widely-respected Small Business Server networking suite.

As a result, many small business computer consultants, systems integrators, and value-added resellers have jumped on-board the Microsoft Small Business Server bandwagon.

However, before you go ahead and bet YOUR company on Microsoft Small Business Server, consider the following three Small Business Server Business Tips... so you can maximize your Small Business Server consulting profits.

(1) Most small businesses in your area have never heard of Microsoft Small Business Server.

Although there may be hundreds, if not thousands, of small businesses in your area that would be excellent candidates for Microsoft Small Business Server, don't make the ultra-common mistake of assuming that the typical non-technical small business owner even knows what Microsoft Small Business Server is.

If you want to maximize your consulting profits and avoid commodity price wars, you're much better off leading off with a pitch for something that's more universally recognized... such as getting rid of computer viruses, stopping SPAM, or preventing computer security breaches.

(2) Sell your small business prospects on YOUR company first.

The real money in Small Business Server is NOT in reselling the Microsoft Small Business Server software. The real money comes from selling the RELATIONSHIP with the small business. So your company essentially becomes your clients' outsourced IT department.

Remember, no small business owner is going to wake up in the middle of the night, in a cold sweat, craving Small Business Server. However, small business owners DO constantly lose sleep over what will happen to their companies if their computer systems fail them. Become the solution to the more primal, survival instinct and you'll get plenty of opportunities to sell Small Business Server, once you've established a solid client/consultant relationship.

(3) Microsoft doesn't value computer consultants as much as they sometimes say.

Little known fact: the first version of Microsoft Small Business Server, planned in 1996 and released in 1997, was code-named "SAM"... because Microsoft's goal was for Small Business Server to completely bypass their reseller channel and be sold at "Sam's Club" warehouse clubs.

So the product team had the mandate to make the Small Business Server product SO simple that a non-technical small business end user could buy Small Business Server at the warehouse club and have the Small Business Server suite running in their office that same day.

Shortly after the first-version shipped, Microsoft realized that the most cost-effective way to reach small businesses with Small Business Server was through their reseller channel. And since then, Small Business Server resources have flowed toward the channel.

However, even today, you can often find 5-user versions of Microsoft Small Business Server in retail stores.

So the point: Microsoft isn't putting all its Small Business Server "eggs" in one basket, so why should you?!? Which brings us back to points one and two: Small business owners aren't actively shopping for a "Small Business Server". So instead of "selling" Small Business Server per se, you're much better off selling a small business on YOUR company, BEFORE you sell Microsoft Small Business Server.

The Bottom Line

In this article, we looked at three Small Business Server business tips that every computer consultant, systems integrator and value added reseller needs to be aware when selling Microsoft Small Business Server.

Copyright MMI-MMV, SmallBusinessServerTips.com, All Worldwide Rights Reserved.

Joshua Feinberg is a 15-year veteran computer consultant, an internationally recognized expert on small business computer consulting. He has appeared in dozens of business and IT trade publications including CRN, VARBusiness, Microsoft Direct Access, TechRepublic, American Express OPEN Platinum Ventures, Entrepreneur, Inc, SCORE, Small Business Computing, and USA Today. He is also author of Building Profitable Solutions with Microsoft Small Business Server. To learn more about Joshua's proven strategies for squeezing more consulting profits out of Microsoft Small Business Server, sign-up for his free one-hour training seminar at http://www.SmallBusinessServerTips.com

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