ADUTAINMENT: Advertising as Entertainment
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Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Five Ways To Make Your Email Marketing Copy More Consistent

As an email marketer, you want your recipients to open your emails and immediately know that they came from you. Building this familiarity through your email copy truly encourages customer loyalty. But it also requires planning. You should use the same style and ?voice? for every single campaign.

To keep your email marketing copy the same every time, follow these suggestions:

? Build your own style guide

Think of a style guide as a sort of reference book and bible for your email marketing campaign copy. When you struggle over whether to use ?percent? or ?%?, you can pop open this guide (or word file) and see exactly what you chose to be your ongoing style. This ever-growing tome should function as your ?go-to? reference for each and every email marketing campaign.

? Seek out the most popular word spellings and uses

Do a simple search on Google to see which spelling of a word brings up the most links. For instance, if you?re not sure whether to use the word ?email? or ?e-mail? in your campaigns, you?ll find that even though e-mail is the proper spelling, far more sites ? and people ? have adopted the word email. Don?t forget to research industry terms as well. For example, through the years, we?ve gone from air hostess to stewardess to flight attendant. Investigate proper terminology for goods and services and use them in your email or newsletter copy.

? Create boilerplate copy and use it for each and every campaign

Things like your contact information, a description of what your business does, or a quickie version of your company?s philosophy should all be made into a boilerplate paragraph or sentence that?s used every single time. Create and save a file containing this boilerplate info. For example, instead of retyping in your contact info each time, possibly using varying phone number formats, just copy the file from your boilerplate reference book and paste it into your layout. Even better, make it a part of your template.

? Be conscious of cross-cultural spellings and phrases

In the United States, we love the letter ?z?. We like the word ?categorize? rather than the U.K. fave, ?categorise?. If you have a multi-cultural staff that works on your email copy, and they tend to use their own native spellings, be extra careful that you stick to one style. The same goes for common sayings. Certain word uses, phrases and sayings simply do not cross borders. Think about who you?re writing for when you create your email copy and edit it accordingly.

? Create a writing style ? and stick with it

Whether your writing style is ultra-formal or witty, stick with the same ?voice? when you craft all of your email marketing campaigns. The most recognizable email campaigns follow the same writing style in every single issue. If you stray from your formula, cracking jokes when you usually follow a serious, ultra-professional style, you will not only confuse your customers, but change the way they look at your business. You want your customers to immediately recognize your emails. If you constantly skip around from writing style to writing style, you?ll lose that immediate recognition.

Jennifer Perez is the PR and Marketing Director for Benchmark Email, a leading Web and permission-based email marketing (http://www.benchmarkemail.com) service.