ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

18 Web-Marketing Concepts That Make A Difference

1. Think Audiences Not Markets

What's your market? Hire a consultant to help you with your Web-business problems and one of the first questions he or she will ask is, what's your market? How about eighteen to thirty-four year old, single male college graduates with a dog named Spot; or maybe forty-five to fifty-nine year old married women, who hate their husbands and can't get their adult children to move out of the house. Maybe, just maybe, they're asking the wrong question.

The Web isn't about markets it's about audiences. Audiences need to be entertained, enlightened, and engaged, and if your website doesn't, you're never going to achieve what you want.

Time to rethink how you're delivering your marketing message. Start treating Web-visitors like an audience not a market, and you might just find what it takes to be successful on the Web.

2. Think People Not Customers

You know all those visitors you attract to your website with your brilliant search engine optimization schemes, how many actually purchase anything? Stop treating visitors as if they are already customers and start treating them like what they are - people. That's right, people. You know the two-legged funny creatures with wants, needs, desires, and maybe even a few bucks to spend.

Customers are always looking for a deal and they're leery of websites that only want to take their hard earned cash. Treat your Web-visitors like people who can satisfy their wants, needs, and desires with your assistance and guess what? Maybe it will make a difference: one small step for Web-credibility, one giant leap for Web-success.

3. Think Experiences Not Features

Bought any good features lately? Didn't think so. You would think the way business pushes the whole feature-frenzy thing that features are exactly what people are looking for, but nobody buys features, they don't even buy solutions - boy doesn't that whole solution provider nonsense really get to you after a while.

What people really buy are experiences, hopefully positives ones. Whether it's soft ice cream or a new accounting program, what people are paying for is the experience your product or service provides.

Does your website offer an experience? Does it explain the experience your product or service delivers? If it doesn't, then you really haven't got anything anybody wants.

4. Think Emotion Not Logic

Think you?re a logical person, always making rational decisions based on practical criteria, and bottom line results. So tell me what was the functional thinking that went into the purchase of those leather pants you bought last year, or that sixty inch plasma television you bought just to watch the big game?

Let's get real. You make purchasing decisions based on what you want, and then justify them with seemingly sensible rationalizations, just like everybody else. So stop trying to appeal only to the practical, logical, aspects of bean-counter sales, and start pushing the feel good aspects of emotional marketing.

If you're trying to appeal to an audience that gets its only satisfaction out of acquiring the most features for the least cost, then your marketing to the wrong audience.

5. Think Memories Not Promotions

Most animals live in the moment, whereas human beings live in the past. Our here and now and our plans for the future are based on our experiences, our histories, and our memories.

We take pictures of our kids, holidays, and special events; we commemorate birthdays, anniversaries, promotions, and milestones of all kinds. Even the significance of our prized possessions is centered on the fact that those mere objects represent memories of the people, places, and events that shaped our lives.

Real marketing, the kind that creates long-term clients and customer relationships, is not about coupons, sale promotions, or deep discounts; it's about delivering memories.

6. Think Marketing Not S.E.O.

Okay, here's one you've heard from us before: think marketing not search engine optimization. Sure you've got to drive as many people to your website as possible, but if your marketing message is so confused, unfocused, and hard to comprehend because of all the keyword density and S.E.O. tricks, then what have you really accomplished other than wasting people's time? And people really get upset when you waste their time.

7. Think Stickiness Not Hits

It's not about how many hits you get on your website, it's about how long people stay. If visitors remain on your site long enough to get your marketing message then you must have said something worth listening to, and if visitors get the message, your site has done its job.

If your website delivers the message, then you can expect the email inquiries and phone calls to start flowing, but it's still up to you and your sales staff to close the sale: people close sales not websites.

8. Think Stories Not Pitches

Did you hear the one about the farmer's daughter and the search engine optimizer ? Stories, everyone loves stories. In fact before the invention of the Gutenberg press, oral story telling was the way knowledge got passed down from one generation to the next, and how news was sent from one region to another.

Now that we have this multimedia Web-environment, we can continue the tradition of real people delivering creative audio and video presentations that capture the imagination and drive home the marketing message so your audience won't forget who you are. Nothing informs, engages, and entertains, like a good story: sounds to me like one heck of a way to sell to an audience desperate for meaningful communication.

9. Think Focus Not Confusion

There you go again, telling everyone who will listen all the wonderful things you and your company can do. Trouble is, telling them all those things just confuses them.

What is the product or service that is most important to your company, the one you are determined to sell to your audience? That's the one you want to talk about. That's the one you want to devote your marketing effort to promoting. That's the one you want people to think about when they hear your name or see your logo. Focus your communication or your message will just be a forgettable, incomprehensible blur.

10. Think Campaigns Not Ads

Isolated one-time advertisements are like one-night-stands: exciting for a while but ultimately unfulfilling and devoid of meaning. Your audience is looking to get married, not a short-term fling. Your marketing has to woo your visitors with long-term campaigns that tell your story and deliver your focused message; audiences expect to be courted and counseled with meaningful communication. And that takes time and commitment.

If you're spending money on just ads, you might as well be throwing that money down the drain. There is a better way. So if you're looking for a long-term relationship with your audience, think campaigns not ads.

11. Think Message Not Hype

What message are you delivering to your online visitors? Are you telling them you've got the best product, at the best price, with the best staff, and world-class customer service? Is that what you saying? Guess what? Nobody cares, because nobody believes you.

There is only one way to show people you're the best and that is to prove it, but here's the catch, you can't prove it until they become customers. Whoops. Okay, so what's the solution? How about a real marketing message that speaks to what your audience really wants. It's not about you it's about them.

12. Think Personality Not Banality

Does your website just lie there like a lox; you know that cold, dead fish that often comes with a bagel? No personality, just more of the same tedious, dull, dreary, mind-numbing, tiresome, lackluster, monotonous, stuff everybody else has. Boring! This is the new Web, so if you can't get with it, you'd better get out because you're wasting your time and everybody else's.

You're so worried about downloading times that you forgot to put anything on your site worth seeing or hearing. Check your logs. If people are jumping ship faster than rats on a burning ship, it's time to try something new; like, maybe some compelling content.

13. Think Branding Not Copyrights

Hay, I love the Beatles. I grew-up with them, and I have all their records - ya records, like vinyl dude, not CDs. And guess what, I've also got a Mac, in fact I've got a bunch of them, not to mention iPods and other assorted Apple gizmos and gadgets. And you know something, I've never once got John, Paul, George, or Ringo confused with Steve Jobs. Amazing!

Worry just a little less about all that small print stuff and more on building a memorable brand that people will remember, and that nobody will mistake for some johnny-come-lately imposter.

14. Think Positioning Not Slogan

It's funny how people have a position on almost everything: you name the issue and people will have a definite opinion on what they think, except when it comes to their businesses. Just because you have a cute slogan that you print under your logo, doesn't mean you own a position in your audience's minds.

It seems businesses can't stand to make a definitive statement about who they are and what they do. Why is that? Afraid they'll lose a customer I guess, but if people don't understand exactly what you do, and why they should be doing business with you, then they're never going to be customers anyway.

No company can be all things to all people and companies that try, never go anywhere. Tell people who you are and what you do and forget about all the other stuff, it just gets in the way.

15, Think Sensory Appeal Not Cents Appeal

Do you want people to sit-up and take notice of what you have to say? Do you want people to actually remember what you're telling them? While if that's the case, you better appeal to their senses, and we're talking about sights and sounds.

Deliver all your juicy, got-to-have content in an audio and video presentation that will stick in people's heads.

If all you're doing is appealing to their desire to spend less, then maybe they aren't the customers you're looking for anyway. Nobody can afford to sell for less all the time, every time.

16. Think Identity Not Logos

Is your company the equivalent of the invisible man? You're on the Web, but nobody cares because you're not saying anything worth listening to, and if they do see you, you are instantly forgettable.

You've got to have an identity, a personality, an image, and there is no better way to create that identity than with a video of a real person delivering your marketing message in an entertaining, memorable manner.

17. Think Entertainment Not Biz-speak

Speaking of entertaining, you cannot engage, enlighten, or entertain if everything you present sounds and looks like it came from some b-school text book, or from one of those self-help courses on direct marketing guaranteed to make you a millionaire in only three weeks.

Every business has a story to tell and they can all be presented in a compelling way with a little imagination and creativity. And yes, even b-to-b businesses can rise above the mundane and deadly boring, if only they take the time and make the effort.

18. Think Communication Not Copy

Last but not least, let's all remember, that websites are about communication. If you've got nothing to say, nothing to offer, or are afraid to say what you can do for your audience, then how do you expect to be successful.

Filling your Web pages with keyword density prose and instantly forgettable sale's copy is not going to win the day.

Whether you are presenting your case in text, audio, or video, it better be interesting and enlightening - even text can be entertaining if written with style and attitude.

When websites fail, they fail because they do not communicate a realistic, believable, convincing marketing message.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.