ADUTAINMENT: Advertising as Entertainment
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Surviving The War Years The Middle Years of the UKs Longest Established China and Glass Business with Lladro
The Lladro collection is certainly a modern example of how a small range of pieces can grow into something that everybody wants a part of. With its humble beginnings starting in 1953, it has rapidly grown into the phenomenon it is today, with it's sales helping businesses to grow in over 120 countries worldwide. One of these companies is Church's China, who after the war years appreciated the Lladro collection as a big part of their trading business.

The Secret to MLM , Little Guy Network and your home based business.
Giving to others could quite possibly be the KEY to running a successful MLM or Little Guy Network Home Based business.

A Review Of The Amerisave Marketing Mortgage Network
Whether you are looking for a quick way to save a bit of cash or you are in a position where you can start taking a look to see what network marketing can do for you, take a look at a marketing mortgage network. A marketing mortgage network is network where small partnerships with various different companies are combined in such a way that the rebates and reselling will start benefiting anyone involved. If you are interested in this sort of money making venture, though, there are a few things that you should be aware of.

Using Ebooks As A Highly Effective Marketing & Promotional Tool
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.

Online MBA Course at Aberdeen Business School, Robert Gordon University
Aberdeen Business School, Robert Gordon University offers online MBA course.Robert Gordon University is located in Aberdeen, the third largest city in Scotland. In 1881, this residential school was changed to Robert Gordon's College. The Robert Gordon University is best reputed for its pragmatism to its online MBA program in Scotland. Robert Gordon University is also internationally recognised.

Ebay Business: 10 Steps to Successful Selling on eBay.
So you want to be a successful seller with your own eBay business, do you? Here's a simple, ten-step path to eBay enlightenment.

Affiliate Business Internet Advertising Online
If you need to build your website into a currency cow for you, one method to get the job finished is to host some affiliate business internet marketing online Even though this type of online selling was sometimes, or now and again, shied away from in the early days by some people since they understood it made their websites look "cheap" and jumbled, affiliate programs have come a long way

Solution Tree Releases Video Set Spotlighting Benefits of Renowned School Improvement Model
Despite NCLB controversy, educators embrace opportunity to improve.

Online Marketing- Know Various Aspects of Search Engine Optimization
SEO stands for search engine optimization. Lately the E-Commerce and E-Business sites are soaring and so also the internet market. It offers the online business owners equal opportunity to sell their products or services or ideas .More or less it is seen that most online sites target to achieve high search engine rankings. Buy specifically the key to such position is a good SEO plan that looks into different aspects of site, search engine dynamics and contemporary suggestions.

Video Camera
There are video camera varieties that have been used by multi-million dollar television networks, and filtered through television stations that are spread throughout the United States. These video camera presentations are meant to bring the latest news of the world climate into your living room in exact rolling imaging form, complete with quality sound.

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For a complementary therapist, whether reflexologist, hypnotherapist, massage therapist, acupuncturist or other, to succeed in private practice requires a good helping of marketing skills. It is no good being the most effective nutritionist or Bowen technique practitioner in the world if you dont tell the world that you exist.

GLPrint.com Launches the Worlds First Business Card and Phone Card in One
A business card with true value, this unique product serves as both a business card and a long distance calling card.

Rocket City (RCTY) Board of Directors Approve 1:40 Reverse Stock Split. RocketCity Completes Name Change to More Effectively Incorporate Business Mode
Rocket City Automotive Group, Inc. (Pink Sheets:RCTY) (formerly Pink Sheets:RCAU) is pleased to announce that on August 6th, 2007, its Board of Directors approved and authorized a 1-for-40 reverse split of its outstanding common stock. Additionally, the company has changed its name to Rocket City Enterprises, Inc. to incorporate its growing trend towards a diversified technology company.

Business A Click Away - Why Use Promotional Mouse Mats
Using mouse mats in conjunction with other marketing strategies can be a very economical and effective promotional tool. By including your logo, a few words about what your company can do for customers and your contact information, you?ll be at their fingertips whenever they need what you?re offering.

"Law Business Revolution" Seeks to Protect Families with New Estate Planning Business Model
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How To Make Web-advertising Worth Watching

It has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can't wrap their heads around the Internet and fit it into their standard commercial box. The traditional media's tactic of last resort, buying-up the competition and imposing its commercial will, just won't work with the Internet.

Businesses that want to succeed on the Web must learn how to turn their commercial message into content that is a seamless entertaining presentation.

After years of website visitors first ignoring, then getting increasingly irritated with banner ads that blink, burp, and blast across their screens, there finally is a better way; advertising in the form of Web-videos that not only deliver a marketing message but are worth the time invested in watching.

There is a lot of hype surrounding so-called viral videos. Many companies have tried to create this kind of marketing vehicle but the sheer lack of commercial purpose fails to attract viable prospects and instead generates a lot of attention from the maturity-challenged segments of society. As a business you want your video to be passed on to as many additional viewers as possible, but if it doesn't attract new leads or at least deliver your message, what good is it?

There is an absolute qualitative difference between a video the is engaging, entertaining, humorous and clever that delivers a strong marketing message and a video that is just plain stupid or at best pointless.

Bold is Beautiful and Effective

We know from experience that clients are attracted when we create entertaining offbeat video campaigns that send a clear message. But as soon as we start to create the equivalent type of campaign for them, they start to get nervous.

The Web demands a bold, frontal attack that delivers an uncompromising creative presentation of what you offer; not a defensive, compromised, don't-make-a-mistake approach that tries to cover everything and anything you might do.

The average business is incredibly timid when it comes to advertising. Boring, monotonous presentations that drone on are as helpful in attracting new business as viral video food-fights or female mud-wrestling clips. There is as much difference between bizarre and bold, as there is between salacious curiosity and entertainingly effective.

The challenge for business is to take this new form of advertising and use it so that it rises above the lowly realm of boring corporate PowerPoint presentations and silly homemade video antics to the lofty, and ultimately profitable dominion of content.

Why Web-Videos Aren't Like Television Commercials

Web-commercials are not television commercials. I know big advertisers are doubling-dipping their ad placements by flooding the Web with their TV spots, but who really cares? If you can see it on NBC or CBS twelve times every night why would you go out of your way to watch it on the Web?

The most significant difference between television and Web-commercials is cost. According to MediaPost's Gregory Wilson in his VideoInsider newsletter, the average 30-second TV commercial costs $12,000 per second to produce. That's per second, far beyond the budgets of most businesses. You can get an entire Web-video campaign for the cost of one second of TV-level production. Of course, you're not going to have a cast and crew of hundreds working on your spot, but then the quality of script, simplicity of concept, and creativity of presentation count for more than wasted exotic sets and setups.

There are lots of things people just hate about television commercials and the best of the Web-commercials avoid these irritants.

Television commercials distract viewers from the content. Nobody likes interruptions. There is not much difference on the irritation scale between a telemarketing phone call selling aluminum sliding at dinner time and a commercial that interrupts the latest adventures of 24's Jack Bauer.

About the only good thing you can say about these program-interruptions is that they provide you a bathroom and beverage break, which of course doesn't help the advertiser who just spent $12,000 per second to get to you.

Web-commercials are different. They are sought-out by people as long as they provide something more than a mundane sales pitch. If you are clever, bold, and interesting, people will not only watch, they'll remember.

Think back to when you were in school and the teacher told you to look up the answer yourself and not just rely on her to give it to you? That's because the effort of searching out the answer created a more memorable experience. Commercials are no different. Sure fewer people are going to come in contact with your Web-commercial than they would a television commercial, but then the Web-commercial is more targeted, more memorable, and far more cost effective.

Even worse than the continuous interruptions is the repetitiveness of television commercials. Sometimes you have to sit through the same obnoxious commercial multiple times in the same commercial break. Give Apple computer and Geico Insurance credit for their commitment to developing creative, entertaining campaigns that are continually evolving with new segments that build a following for the characters, product and message. These commercials actually do rise above the level of sale's pitch and achieve the status of content. Unfortunately I cannot say the same for ninety-nine percent of all the other television ads.

Because people chose to watch a Web-commercial, they don't become upset with the advertiser for inflicting repetitive psychological torture. In fact Web-commercials that are entertaining and informative will be watched over and over, and passed on to friends and colleagues.

The Bottom Line

1 Web-users choose to watch Web-videos and therefore are more receptive to the message.

2 Web-videos need to be entertaining so they are more likely to be watched repeatedly and passed on to friends.

3 Web-videos are less costly to produce so advertisers can create campaigns consisting of multiple videos on the same theme so that viewers don't get bored or irritated.

How To Turn A Pitch Into Content

If you are going to bore people to death, then Web-advertising is not for you. If all you have to say is buy my stuff, nobody is going to listen. If you are afraid to be different, you are just going to blend into the woodwork. If you think search engine optimization is going to solve all your marketing problems, well think again.

If you want to turn your advertising into content then create your next campaign on the following principles:

Be Clear. Be Bold. Be Uncompromising. Be Entertaining. Be Engaging. Be Clever. Be Humorous. Create Character(s). And Tell a Story.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.