ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Welcome To The Home Staging Business
Congratulations on entering the home staging business world! Sure, your main objective is to sell your client?s house the same day?ideally?at the highest price, with your attractive arrangement. But, many professionals love this type of work because of the artistic factor. You are not alone if you value creating an appealing space as much as landing the contract. This sort of profession is also great for people who do not want to pursue a formal degree, but still want to interior decorate.

"Career Smart: 5 Steps to a Powerful Personal Brand" by Career Coach Sherri Thomas Teaches Personal Branding and Marketing Concepts to Accelerate Care
Newly released book, "Career Smart: 5 Steps to a Powerful Personal Brand" is an insider's guide to achieving bigger promotions, better clients, and a richer career life. Career Coach Sherri Thomas, international speaker, and President of Career Coaching 360 (www.CareerCoaching360.com) offers a 5-step plan for professionals who want to advance their career. This book provides proven strategies, best practices, and lessons learned to strengthen your personal brand and take your career from ordinary to extraordinary.

Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

China Search Marketing Tour Heads To Beijing, Shanghai, Xiamen & Hong Kong
The China Search Marketing Tour will be held May 19 - 28, 2007. Tour members from around the world will attend the China Search Engine Strategies & Conference Expo in Xiamen

How to Attract New Business Like George W. Bush Wins Elections
THE LITTLE-KNOWN SPEECHWRITING SECRETS THAT WON GEORGE W. BUSH THE US ELECTIONHe's been accused of "mangling the language, destroying its meaning by avoiding the use of verbs, twisting nouns into verbs, and endlessly repeating phrases until they become zombified" (Source:'Bush and Blair accused of mangling English' by Kate Kelland, Reuters.

Web Digest For Marketers Now Features 50 Internet Marketing Resource Centers
14-Year Internet Marketing Veteran, Trend Spotter and Publisher Larry Chase Adds New Categories to his Internet Marketing Resource Center

How Being Dynamic Can Help Your Retail Business
When buying any type of software, it always pays to buy from a reputable vendor and buying POS system software is no exception. And when it comes to reputable vendors you can't get much better than Microsoft, whose POS software system known as Microsoft Dynamics offers everything that most businesses will need to manage their sales process. The software enables the retailer to track sales, to keep control of inventory, and to keep track of customer information, all of which are essential to the retail business of any kind. This article will look at these points and a few things that need to be borne in mind when buying a POS software system.

Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at what they're doing wrong so you don't make the same mistakes.

MLM Network Marketing The Future Of Home Business
For those who may be looking for a way to pay the bills and don't have the time to work another full time job, MLM Marketing is the best way to earn that cash without a huge risk or large investments. MLM Marketing has increased in popularity recently.

Networking Your Home Business within Circles of Influence
When you need an auto mechanic or an air conditioning repairman, where do you turn for help? Sure, some people turn to the yellow pages. But most will turn to friends and family and ask if they know of anyone who can do the work.

Interactive B2B Marketing Agency Faction Media Experiences Unprecedented Growth
Faction Media, an interactive digital advertising and B2B marketing firm, has experienced unprecedented growth since its inception in 2005 by providing their B2B clients with ingenious, strategic solutions and executions in the rapidly evolving and complex marketing landscape

The Power Of Positive Thinking And Your Business
You may not realize this but your thoughts and thought processes have an impact on how you run your business and its inherent success. The way you think has an effect on your business and thinking positively or negatively may make or break you. How does a person's thought processes affect a business? What is the correlation between the way your mind works and how successful your business is and will be?

How to Encode Video for the Web
For many people this is a tricky subject, there are several ways to upload video to the web, if you have a website there are several server side applications which can help you optimize the streaming, however you must be aware that streaming from a particular hosting account requires an extreme amount of bandwidth which depends on your audience and file sizes, this is why many opt to upload their videos to social video sites such as Youtube.

Beneficial Small Business Ideas
Starting a small business can be frightening and requires plenty of careful planning. There are many small business ideas which can be beneficial as well as economical. The last thing a new entrepreneur or new business needs is to be found in a financial state due to unnecessary spending. When starting a small business, the key is to remember it is ?small? and initially the intention should be to limit spending until a profit is made.

Remote Desktop Control Appliance Helps Small Business IT Support
Remote Desktop Control may Be the Answer to a Lack of IT Resources in Small Business

Gordon Trucking Standardizing on Cognos Performance Management: - Leading Truckload Carrier Gains Consistent, Accurate View of Business Infor

LAS VEGAS (BusinessWire EON) September 24, 2007 -- GTI is a privately owned and nationally recognized premium truckload carrier that operates across the U.S., Canada and Mexico. Prior to selecting Cognos, the company found it difficult to find critical business information across its disparate systems. Developers and analysts at GTI were using most of their time to extract data and create reports, and when they did, the information was usually unreliable or inaccurate. After evaluating solutions from vendors including Microsoft, GTI selected Cognos for its Web-based, single platform solution and ease of use.

According to GTI officials, Cognos 8 BI will save the company thousands of hours a year in creating and delivering reports. Already deployed in the operations and marketing departments, Cognos 8 BI will rollout across the entire organization shortly. The software has helped GTI reduce processing errors, and attend to data integrity issues more quickly. Reports are now more accurate and can be tailored for specific users. GTI will benefit from using Cognos 8 BI Special Edition, which embeds three key proven IBM middleware technologies, including a Web server, an application server and a database server.

One example is the Temperature Control Service Failures report which is designed to display any orders where the company failed to deliver a refrigerated goods load on time according to the customer agreement. What once used to be a manual process of checking status by a select few individuals has now been replaced with a Cognos report that is delivered daily to a department on the operations floor. By using this report, GTI has reduced its service failure count by nearly half, from 40 down to the low 20s.

Moving forward, GTI will integrate Cognos 8 BI with Cognos 8 Planning, which will enable integrated operational and financial planning in real time, for immediate visibility into resource requirements and future business results.

"Just having all of the data easily available to us and knowing that it is correct has a huge impact on the business. There are no more questions of 'Where did you get that info? Is it accurate?' -- we got it from Cognos and it's right," said Nathan Anderson, data warehouse architect, GTI. "We can generate reports while on the phone with a customer and give them up-to-date information, which they love. Our competitors can't do that."

Cognos 8 BI is the only BI product that provides the complete range of BI capabilities - reporting, analysis, scorecarding, dashboards, business event management, and data integration - on a single, proven architecture. Cognos 8 Planning leverages Cognos 8 BI to enable reporting and analysis on real-time plans, providing customers with a consistent platform from which to plan future performance and avoid predictable surprises. Enterprise planning and business intelligence are key capabilities of the Cognos Performance Management System, which combines technology, best practices, analytical applications and solutions, and a broad network of partners into a single performance management solution for customers.

GTI is working with Cognos Gold Reseller Partner Perkins Consulting to manage the rollout. "Our consultants not only have expertise in BI technologies, but also a broad understanding of business processes. Our focus is on helping businesses turn their data into actionable information," said Bill Henderson, president, Perkins Consulting, LLC. "Perkins Consulting is committed to working closely with Cognos to ensure the highest quality solutions for GTI."

"The combination of strength and ease-of-use provided by Cognos is unique in the sense that both technical and non-technical users can work with the solution," said Paul Hoy, manufacturing industry director, Cognos. "Gordon Trucking is clearly a customer-focused company that benefits from the additional insights Cognos provides into their performance. By investing their trust in Cognos 8 BI and Cognos 8 Planning, GTI is fuelling the company's growth by empowering its business users to make better business decisions."

Cognos is a recognized leader in delivering business performance management solutions for the transportation & logistics industry. In addition to Gordon Trucking, other leading transportation customers include FedEx Custom Critical, and Trimac. For more information, please visit http://www.cognos.com/company/success/ss_logistics.html

ABOUT GORDON TRUCKING INC.:

A tradition that started over 50 years ago, Gordon Trucking Inc. is privately owned and managed by the Gordon Family. Larry Gordon, President and CEO purchased Gordon Fast Freight from his father in 1984 and formed what is known today as GTI. For more information on GTI please visit the Web site at: www.gordontrucking.com

ABOUT PERKINS CONSULTING:

Perkins Technology Consulting opened in 1994 to offer world-class expertise with a local focus to mid-market, Northwest businesses. Our mission is to help organizations achieve their business goals by combining sound business processes with technology tools. We design business and technology solutions appropriate to the objectives and culture of the organizations we serve. At Perkins Technology Consulting, we insist that our consultants have not only expertise in selected technologies, but also a broad understanding of business processes. Our staffing philosophy enables us to offer a balanced blend of skills while developing the best business solutions for your company. For more information please visit the Web site at: www.perkinsconsulting.com

ABOUT COGNOS:

Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization's ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? - and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com

Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

Note to Editors: Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at http://www.cognos.com