ADUTAINMENT: Advertising as Entertainment
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Is 0800 A Good Choice For Your Business?
If you are a new company that is just starting out, you are probably already thinking about the best ways to interact with your customers and how to give them the care that they need. One of the best ways that new businesses can communicate with their customers and prospective customers is through an 0800 number, where customers can call you toll free. If you are interested in this valuable resource, there are a few things to consider to see if it is right for you.

Unique Gift Ideas For Business Professionals
Professional people are recognized to be more sophisticated, classy and elegant Their lifestyles are a bit hard to handle

Internet Marketing Leader, MarketingProfs, Announces Forum Keynotes: Arianna Huffington and Gary Vaynerchuk
The "Digital Marketing Mixer: A Forum on Email Marketing, Search Marketing and Social Media" tackles what's working now in internet marketing for both B2B and B2C marketers on October 22-23 in Scottsdale, AZ.

Measurement Limited Announces Director, New Business Development
Measurement Limited announced today that Mark Cappiello will join the company and assume the position of Director, New Business Development, effective today.

Why it is important to get into Internet Marketing - it could be what you need as the credit crunch bites
Undertaking any new advertising needs consideration of what outcomes you want. The answer to this is more sales or sales leads. When you are creating your advertising campaign you have to think where you are going to direct customers.

Street Savvy to Business Smarts
Students from South Florida's Low Income Communities Aspire to Become Entrepreneurs through High School Entrepreneurship Program and Business Plan Competitions

Business & Legal Reports (BLR) Announces Online Media Veteran, Kathleen Greenler Sexton, Appointed as Chief Marketing Officer
Business & Legal Reports, Inc. (BLR) announced today the appointment of Kathleen (Kathy) Greenler Sexton as the company's Chief Marketing Officer (CMO). BLR is an award-winning publisher dedicated to supporting companies with up-to-date HR, Compensation, Safety, and Environmental analysis, training, and regulatory compliance information. This appointment further strengthens BLR's management team as Sexton brings more than 20 years of marketing and executive experience to BLR, having held leadership positions in some of the most innovative and successful online media and Internet companies including HighBeam Research, Individual, Office.com and AltaVista.

SeniorCareMarketer.com Research to Reveal Best Practices in Marketing and Selling in the Senior Care Industry
How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced in 2008? Will senior care vendors attend fewer tradeshows? These questions and more will be answered in an upcoming research report titled, "Trends in Senior Care Marketing: Where Suppliers Spent Marketing and PR Dollars in 2007, and What's Ahead in 2008."

Realize the long-cherished marketing ambitions through the apt promotional staff
In this ever changing marketing scenario, experiential marketing or field marketing has almost become an integral part of all marketing activities. Promotional agency often hires and engages promotional staff to help boost brand image, steer traffic and sales for the company, seeking their services for using them at special events. It is forever suggested to use promotional staff from an esteemed agency to realize the difference what good quality promo staff could bring in to the overall endorsement of a product. Promotional agency signs up first-rate promotional staff to leave a positive impression on consumers in various marketing events like corporate functions, trade shows, exhibitions, product launches and street-based promotions.

Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project.

TAOW Productions Adds Snowboard Champion & Branding Pro to its Creative Marketing Staff
Authentic peer-to-peer relationships key to modern marketing company's unique ability to reach today's young marketing-weary demographics.

Advanced Online Marketing: Training for Using The Reverse Funnel System
When a system comes out closing sales completely for you it can sound too good to be true. Yet, The Reverse Funnel System (RFS) is designed to do just this and closes and average of twenty percent on the back end. Meaning if you can get just five people to pay the fifty dollars for the paid survey in a week, youll be walking out of your home office with a twelve hundred and fifty dollar week minimum, every week.

Finding the Right Business For You
Everyday you get up and go to work to earn a paycheck This becomes tiring and can become harder to do as you get older

The Key to Small Business Growth? Buyer Alignment
Unfortunately for all buyers, each selling organization and their individual sales professionals are unique and often require immense amounts of energy to build a relationship with. This keeps buyers guessing, which in turn keeps the sales organization guessing.

Lonestar Promo Products Announces Launch of Website and Plans to Redefine the Houston Promotional Marketing Industry with Cutting Edge Site and Produc
Lonestar Promo Products Company announces the launch of their website Lonestarpromoproducts.com, and plans to take over the reigns as Houston's top promotional marketing company.

Case Studies as a Solutions Marketing Cornerstone

Marketing collateral that tells the stories of other customers? beneficial experiences with your product or services are very powerful. Why beat your own chest when you can turn to your successes with current customers and have them do it? Why not market those solutions to others? Your current customers had a problem. It stands to reason others have the same problem too.

How much time could your customer save if you had a solutions oriented document that already presented the problem and the result? They would not have to call around and hunt for answers on the internet. It would save them time. And time is money.

When presented with a case study that tells a compelling story interwoven with important details?your customer is much more likely to call for a follow-up. Whether that be literature or a sales call.

This is why I promote a solution marketing campaign that uses case studies as the cornerstone.

Why case studies?

This is marketing and every word either makes money or loses money. So use each word wisely by painting a story for your prospect. Make it tangible in their mind.

An effective case study highlights how a specific situation was originally identified, what solution was selected for the problem, and a summary of the final results.

Case studies tend to be short. One to two pages in length, or up to 800 words. A general rule is to aim for only one graphic per page. It breaks up the copy. But more than one tends to skew the page and make it hard to read.

The Title

Like any good advertisement, your title should include a benefit of the product or service solution.

A good case study will include:

The challenge your customer faced. Start by introducing the problem. It?s important to highlight the stakes involved. If possible use the customer?s own words in the form of a quote to frame this.

The customer. Introduce your customer. Who are they and what do they do?

The route your customer took in finding a solution. What steps did the customer take in trying to solve the problem? Did they try other products or services? Why didn?t it pan out? Share some numbers here so your prospect can feel the frustration.

The discovery of your solution. This section will act the bridge to the rest of the case study. How did the customer learn about you and your solution? Were you featured in an article? Was it the result of a cold call? A direct mailer?

This is where you strut your stuff. The solution to their problem. Be more educational than promotional and you will reap the benefits. Remember, your prospect wants to know what?s in it for him. Highlight facts that matter most to your reader. This is a targeted marketing piece. Remember to make every word count.

How was the product or service implemented into the customer?s business? What areas of trouble were encountered and how did you make sure your customer was satisfied? Remember, a buyer or manager can smell a ?sales? job a mile away. Be honest. It only lends to your credibility and makes it more compelling.

The end result. How well did the solution perform? Use hard numbers and be as specific as you can. Use savings, revenue gains, up-time vs. down-time, sales growth, ROI, and so forth. ?DFV Company gained over $672,924 this year in revenue while slashing labor costs 15%. All by utilizing OPD?s solution software?

The Payoff

Decision makers will use a great case study as a reference. Buyers will use them as source document to make the purchase order flow more smoothly. Sales reps will use them to make a point. As trade show brochures line the trash cans your case study will be kept and read. The mileage is incalculable. The results are not. You will notice an increase in qualified leads and sales.

It?s not unusual have a compelling case study rewritten into a press release, magazine article, ezine article or used in annual reports. You can send it in emails or link to it on your site. It truly is a great start to a marketing campaign.

James E. Harris is a professional B2B copywriter specializing in case studies for solutions marketing. He has 15 years experience as an engineering manager with a Fortune 200 company and is an AWAI Circle of Success member. He has years of experience in case studies both as a consumer and writer. If your a business wanting measurable results from your marketing and advertising dollars you should contact James now by visiting http://casestudyguru.com/contact/