ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!
Creatively marketing your corporate site takes time in the set up but you will learn that building your customers isn't about marketing your products but getting your name and reputation into the minds of internet customers.I have randomly chosen Watkins to design a marketing approach but you will see how to apply this concept to any direct sales company.

E-Book Marketing-Sensation in Internet Market
An individual is able use his or her time constructively, while reading e-books, since these often provide information that can be of value and prove to be useful, in some way or the other.

Symmetricom Announces Digital Broadcasting Sync Source: High Performance DVB Sync Source Enables Highly Reliable Delivery of Video an
Symmetricom, Inc. (NASDAQ: SYMM), a worldwide leader in precise time and frequency technologies that accelerate the deployment and enable the management of next generation networks, today announced the 4370A DVB Sync Source, a high performance, flexible and highly reliable timing system designed for Single Frequency Network (SFN) synchronization for Digital Video Broadcasting (DVB) and Digital Audio Broadcasting (DAB) applications. DVB/DAB require a precision time and frequency reference to synchronize transmitters across multiple locations. Without synchronization, networks are not able to reliably deliver video and audio content to the end user.

Miner3D Release 7 Brings Democracy To the World of Business Intelligence
New data analytics software approaches the end users.

Home Based Business: A New Trend in Entrepreneurship
More and more people nowadays want to have a home based business to support their needs. With the advent of technology today, there are a lot of opportunities when you want to earn an extra income. This time around, you can just stay in the comfort of your own home and still make money. This is a very popular source of income, especially to those who have their own work but would still like to earn some dough away from their day jobs.

Work From Home in the Virtual Assistant Business
Always wanted to be a virtual assistant Here?s your chance to do that and still work from home

Is ECommerce Right for Our Business?
If your business features products or services for sale, undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as "the conduct of financial transactions by electronic means," it refers to purchases made over the Internet.

Small Business Loans: Tips For Obtaining a Small Business Loan
When a small business needs capital, a small business loan from a bank comes first to mind Banks want to lend to companies that have a record of profitable operations, that generate cash flow sufficient to repay the loan, and that have enough collateral or assets to secure the loan

Managing Your Home Based Online Business – 2
In the first part of this series of articles, on managing your online business at home, I wrote about the many management responsibilities and functions you have rolled into one if you have your own sole proprietor business, with no staff. Your management task is perhaps the most difficult of all.

Strategic Email Marketing Significant Guidepost
If you are looking for information about strategic email marketing, you will find the below related article very helpful. It provides a refreshing perspective that is much related to strategic email marketing and in some method related to Email Marketing Template, Business Mailing List, Email Marketing Tutorial or Small Business Email Marketing Solution. It isn't the same old kind of information that you will find elsewhere on the Internet relating to strategic email marketing.

RidersTV.com Launches New Free Video Share Site for Surfers and Skateboarders
Riderstv.com is a free video share site for youth interested in displaying their talents.

Don't Advertise Your Home to Thieves When You Go On Holiday, Says Confused.com
Simon Lamble, product director for Confused.com - the leading price comparison service - advises holidaymakers not to become lax this summer with their home security.

Start A Day Care - Ultimate Marketing Event
When opening a day care you are constantly and desperately looking for ways to market your new business. One of the most effective marketing events you can organize is an Open Day. I held one when opening my day care and it proved to be my most successful marketing endeavor reaping rewards to this day.

New Postcard Web Service to Change the Face of Direct Mail Marketing
A new website launched today, www.PetersPostcards.com, promises an easy, automated approach to direct mail marketing with design tools, printing and complete mailing list services, including free mailing lists.

How Online Retailers Can Profit From Google Video?
Google video is now a fast growing repository of video clips of all shapes and sizes, and has opened up some new strategies for Ecommerce website owners to profit from. Here we will explore how you can use this service to generate customers.

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.

1. Not having a marketing plan.

Studies show that having a marketing plan equates to a 24 to 30% improvement in sales over those without a marketing plan. Writing a comprehensive marketing plan takes time, thought, and rethought, they help a business owner to focus on new products and services. A marketing plan will help someone to determine if the product or service will take too much time, energy, or resources to make it a proper addition to the existing array of products and services.

2. Executing "Hit or Miss" marketing techniques.

Many entrepreneurs and small business owners buy advertising without exploring whether or not the venue is appropriate for them, or if it will appear in a place or manner that potential customers will respond to - or even see. Marketing dollars spent correctly will bring you sales. Marketing dollars spent incorrectly will not only cost you money, but will cost you your business-esteem. All marketing needs to have a "fit" with an overall initiative. They must convey a consistent message. Using advertising for name recognition is felt to be a good move by inexperienced business people. Experience dictates that success is best when even your "name recognition advertising" relates to a common theme.

3. Negative networking.

Networking is one of the most important parts of marketing for the small business person. Many entrepreneurs look to groups such as Chamber of Commerces, Business Network International, and Local Business Network to build business through networking. They attend networking functions and seem to feel that the more business cards they give out, the more business they will get. They are generally disappointed and reject networking as a false prophet. Positive networking takes a different approach. Networking events are an opportunity to find synergies upon which relationships can be built. Successful networking is not how many business cards you give out, it is how many quality business cards you gather. Opportunities such as Catapult allow individuals a networking opportunity to find those synergies while learning business skills.

4. Not seeking appropriate support.

Most entrepreneurs are people that have decided to leave corporate America in search of a better lifestyle with less stress. They find a great product or service and think they have it made. Unfortunately they do not have the focus and motivation they need to survive. In the corporate world they had a boss to continually set deadlines and goals, and to hold them accountable for hitting the deadlines and goals. They also had a boss to mentor and coach them. In the small business and entrepreneurial world, this important need is overlooked. People need accountability partners and/or mentors to keep them on track.

5. Inability to distinguish between being talented and being business savvy.

Too many small business owners and entrepreneurs feel that having talent is sufficient to attain success. They feel that if they are good at what they do, word of mouth advertising will supply a constant stream of customers. Talent may help you find excellent investments, glean out the best mortgage rate, repair the most difficult automotive challenge, or any of numerous other potential examples. However without business savvy in the form of a marketing system, the endless stream of customers will never materialize. You must wrap a marketing program around it to encourage or solicit additional referrals.

To be a success in your business, it is essential to focus on preventing these marketing mistakes. Be sure to make a plan and get the support to validate the plan and help you bring it to fruition.

Rick Weaver is President of Max Impact, a national leadership and organization development company based in Rochester Hills, Michigan. Rick is an accomplished business executive with experience in retail, market analysis, supply chain and project management, team building, and process improvement. He has worked with hundreds of companies to improve sales, processes, and bottom-line results. MaxImpact offers leadership and organizational development services along with employee assessments and background checks. Contact Rick at 248-802-6138 or via email, rick@getmaximpact.com. MaxImpact is on the web at http://www.getmaximpact.com.