ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

New Lifestyle Management Firm Aims To Help Business and Individuals Cover All Their Bases
Absolutely, a project management firm based in New York City, takes care of your behind-the-scenes needs so you can focus on the work that matters the most to you.

Introducing Jetwerk, for Connecting on a Business and Social Level While Traveling
Don't let running into friends be just a coincidence.

The Saint Alvia Cartel Score Big at The 2008 CraveFest Music Video Awards!
Award winners have been announced for The 2008 CraveFest Music Video Awards! The Saint Alvia Cartel, with their music video 'Blonde Kryptonite', take Best Song, Best Music Video Production, Best Overall Music Video, and Best Punk-Rock-Metal Music Video in the signed category.

Rail Technology Company Expands and Launches Components Business on the Path to Independence
Rail technology specialist Rowe Hankins has made significant changes to reflect its growing specialism in railway safety systems and enable its subsidiary Cudis to continue to grow and expand. The company's successful and expanding components distribution business, Cudis, has been relocated to larger premises to accommodate future expansion. The name for the rail business has been changed to Rowe Hankins Limited from Rowe Hankins Components.

360-Degree Panomorph Lenses Remove Video Surveillance Blindness
ImmerVision, the inventor of the IMV1-1/3 panomorph lens uses panomorph optics to provide consistent 360-degree viewing, live or playback; eliminating surveillance blind spots in critical areas. A growing number of small and large organizations are adding ImmerVision's 360-degree optics to complement their existing video surveillance installations.

Rack Mountable Streaming Video Server
Sensoray announced the newest addition to their streaming video server family, the 2446, which offers High Definition inputs in a 1U package.. Using an embedded CPU running a Linux operating system, high quality video and low latency are no longer obstacles to system integrators.

Background Screening Why You Should Do This to Protect Your Business
Do you consider yourself a discerning person, one that can easily see through a lying face? You may be right, but risking everything on a hunch is not always a good business decision. Most successful company owners do have a certain skill when it comes to knowing people, but they also are careful to research facts before making a decision. The same should be true of the application process, a very important process that will eventually determine the efficiency of your company.

Printingforless.com Named Finalist in 2007 American Business Awards(SM)
Dedicated to Customer Service: PrintingForLess.com's IT Team Lays the Groundwork for Growth

Email Marketing For Your Small Business - Selecting The Right Server
There are many different methods for promoting your business online, but one of the most effective is still the email campaign.

Seekonk Spa Introduces New England to One-of-a-Kind Business Model
Tranquil Waters becomes first spa in New England to offer childcare, full-service spa treatments, kids’ services and a café under one roof.

Buzz Marketing: Marketing To Non-Marketable Customer
Buzz marketing, also known as 'word-of-mouth marketing', 'guerilla marketing' or 'stealth marketing' is an art of human kind to involve the trendsetters in any community to carry the brand's message, thus creating an interest in, and a demand for, the brand with no overt advertising.Nirmalya Kumar, professor of marketing, director of center for marketing and co-director of A.

Gamer Geeks "Team Tetris" Take Over Small Town Parade, Release New Video
For the 4th Independence Day in a row, Team Tetris participated in the 74th annual Loggerodeo Parade in Sedro-Woolley, WA. Mario, Luigi, Princess Peach, Sub Zero, Scorpion and more were in attendance to the delight of children and adults. The event was documented and a video is now available at Gamespeek.com (http://www.gamespeek.com).

Why Is FREE The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really.

QuizMaker Pro, a Complete Assessment Tool for Home, School or Business, Receives a Major Upgrade
QuizMaker Pro is a full-featured assessment tool that can create, archive, administer, grade and analyze multiple choice, matching and short answer quizzes. QuizMaker Pro is used by teachers, parents, home-schoolers, businesses and individuals who need a complete study, assessment and evaluation solution. QuizMaker Pro is available for the Windows or Macintosh platform.

Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.

Bottled Water And Bottled Water Delivery In Washington, D.C. And Northern Virginia: A Marketing Phenomenon

Bottled water and bottled water delivery has grown in popularity in the Washington, D.C. metropolitan area in recent years.

This popularity is due to a number of factors like poor municipal water quality and a growing awareness of the role of good health in modern living. In addition there are a small number of high quality water suppliers who have adjusted their product and service offering to the unique needs of the marketplace.

But marketing has come under attack by municipal water suppliers and other groups who have a vested interest in supplying lower grade municipal water. Claims are made that bottled water is unregulated (not true for bottled water companies that engage in interstate commerce) or that bottled water is often nothing more than repackaged bottled water (partially true for even some large bottled water suppliers). Criticism is also levied against spring water in bottles because of contaminated spring water due to industrial and organic pollution.

These critical statements about the use and misuse of bottled water marketing however are superficial and do not examine the real role of proper bottled water marketing. In essence marketing is nothing more that identifying and segmenting consumers with shared desires and needs and preparing strategies to meet those shared desires. Done right, marketing is more than spin, hype or puffing and true marketing benefits all involved.

Proper marketing of bottled water products must, at a minimum address the following needs in the market place.

? Water quality ? Since municipal water is terrible in both level of contaminants and odor and taste, bottled water suppliers must produce contamination free water that tastes good. Purified water based on a distillation/oxygenation process is considered by many experts to be the highest quality best tasting water on the market today. The water is 99.9% pure and, because of the addition of oxygen, it has a fresh, light taste.

? Product features ? Customers in the market are interested in product features that make the product safe and easy to use. Features such as spill proof caps, carrying handles and bottles made of safe materials are required to be successful in the Washington, D.C. and Northern Virginia market.

? Quality customer service ? Many large suppliers in the market give only lip service to the customer service needs of the customers and respond slowly or not at all to customer requests and complaints. However, there are good companies with a culture of customer satisfaction that meets the needs of the market place.

? Supplier integrity ? Some suppliers in the market offer low loss leader pricing coupled with a long term contract and penalties for cancellation. At best this unfair to the consumer and at worst this practice is unethical. Consumers are urged to choose a water supplier with fair prices and without hidden charges.

? Community support- Look for a company that includes giving back to the community as part of its culture. Many companies are interested in selling products only to the community and do not support community events or charities. Some suppliers, however, participate in supporting the Washington and Northern Virginia community events as a matter pf policy.

Washington D.C. and Northern Virginia represent vibrant, growing communities that are health and family oriented. Pure water is a part of this lifestyle. If you are choosing a water supplier, pick one that markets honestly and fairly and meets your needs.

Jon M. Stout is Chairman of the Board of Element H2O. For more information about bottled water, private label bottled water and bottled water delivery go to www.elementh2o.com