ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Organizational Capital in Politics, War, Sports and Business

Intangible Corporate Assets such as Organizational Capital, Blue Sky and Brand Name Capital, actually they all have a common thread in my opinion. Here are some thoughts on these issues. And first I would like to comment on a couple of UCLA, Anderson School of Business items which are of interest. And I must say these research pieces are somewhat cutting edge, in business management theory.

This is particularly interesting to me as one of my family tree offshoots was Friedrich Winslow Taylor, whose mom, Emily Winslow was an offshoot of the Winslow's in the Philly area, which are my direct ancestors after they had moved from the Mass and Maine areas. Thus Freidrich Winslow Taylor had similar beliefs in organization which also I had nurtured into my upbringing and therefore find such items fascinating and apropos to running a nationwide service business like the Car Wash Guys http://www.carwashguys.com, which is my company.

Here are some thoughts of value to add to the comments and findings in these research projects of the UCLA Anderson School of Business. First item to be discussed is an article by Bhaqwan Chowdhry a Professor PhD (not to be automatically granted superior expert status as Einstein said-Pile higher and deeper comes to mind) although in this case the work is relevant and very good, so the PhD in this case has been noted as such social norms dictate. I thoroughly enjoyed Bhaqwan's research on Organizational Capital (OC). This is quite good.

http://www.anderson.ucla.edu/faculty/bhagw...dhry/orgcap.pdf

I think when teaching this concept to future executives, governmental leaders, non-profit leadership personal, coaches and military top brass that a few points of value might be added in summary, for instance: First and most basic is: "Bet on the Jockey not always the horse" might be looked at a little closer. Winners usually win and therefore bet on a winner. In a team atmosphere the best team can beat a team made up of superior single players with better skills. Bet on the team or jockey and not necessarily the horse or industry. Another comment might be "Chainsaw AL destroys OC", cutting organizational capital that it took time to build destroys rather than builds and we should be looking at companies such as Microsoft and Bill Gate's theory of organizational and intellectual capital in this realm. When other companies cut back he continued supporting and advancing his team on new projects. Another point is that of competition during periods of OC flux of the opponent, whether it be generals of a hostile country, downsizing of military due to economic situations of your potential adversary and with that theories of Von Clauswitz on first strike and reciprocal response to serve your political will. Look at China and other countries forcing their hands at times of our military down sizing?

So this comment is worthy of note to add to the cliffs notes of such a research report on OC; "The best time to try new products or marketing techniques is when your rival competitors are going through transitions such as lay offs, large department cost cutting, mergers or changing of the guard due to retirements. Their OC is at an all time low as it is readjusting and cannot adapt to chase you into the newly opened market sector". OC is also exponential in many cases depending on it's usage. Try this concept to be added to the debate on OC. "The longer a groups works together, the greater the chances of increased OC provided primate politics and innate human characteristics to not impede the flow of information and rapid transfer of communication". All these items and the OC of any company is critical when discussing flow of information for good decision making in a non-linear fashion. Here are some thoughts on flow, which will increase your ability to convey these concepts and this message to future leaders. I have always determined that the OC as is called in this report, which is appropriately named was far more important than the Physical Capital. For instance our company runs our entire business and operates in many states from this unit.

http://www.carwashguys.com/blitz.html

And with that said our physical capital besides the service vehicles is nearly unworthy of mention from a Balance Sheet perspective. But the rapid ability to adjust to new markets and take them is our strength as the game becomes faster and theories such as the Fast eat the Slow abound, I to am a firm believer and perfect case study for this most recent evolution in management theory and OC enlightenment. This research paper is correct in that regard for the building of teams. And I submit of further value for the new leadership, which will be taking over CA from Gray Davis. CA is a large state and needs a team akin to that of the White House team with top notched brilliant visionaries and people with incredible strength of character and passion. I would also submit that part of our problem in this country is it takes a while to get adjusted as a team to work smoothly, this president was lucky in that he was able to bring on many experts who had worked before under his fathers administration and had become ego-less in their many years of taking hard knocks of politics and media attacks in stride.

But as we are witnessing currently the country is dividing and the current population is divided about 55% - 45%. And the nine opposing candidates are blasting the team and the team is forced to defend itself instead of focusing maximum efforts on the future and strategic positioning of this great nation for the rapidly increasing rate at which we must deploy our efforts to stay at the top of the game. We can tell by the poles of the people and approval ratings that the country is divided on the means, but still believes in the ends. Keeping a team together means the time needs to allowed for the leadership to work together for the betterment of the American people, the more chaos is involved and the every four years attempts to change the guard is at issue, just as it would be in any company. As we watch the divisiveness of the Maryland Senator Sarbaines attack the Forbes gal appointed for the economic team in the white house you have to wonder what would happen if every company executive of GE, first had to have all the applicants reviewed and voted on by the competing companies before they could serve as a officer, middle manager, board member or janitor? See the problem, the opposition is trying to destroy appointments to the team and therefore threaten them and influence their future decisions on capital hill.

How can they then be able to do their best and use those skills to help us, the people, in the case of a Sports team the fans, in the case of the Military the people you are liberating, in the case of a company the customer, which is the reason that they are allowed to make money. How many levels of disruption should be allowed to build a strong team. In the government they are attacked as appointees, Supreme Ct, Secretaries, department heads and advisors to the leadership. Then they are attacked by frivolous lawsuits, then by the media, then again by the wannabe incoming politicians throwing stones who live the terrariums of glass, who are not even a half a step away of Hurricane Isabel? All this hurts a team. And since we are all on the same team, in that we are all Americans, why do we allow the flow of information, the recruiting of the best of the best and the guidance of the most qualified and passionate of those who serve to be attacked?

This does not pave the way for future communication on the team, which is suppose to serve free men. The people, damn it, you and I. At one point Sarbaines laid into the Mrs. Forbes for going to a benefit, $5,000 hot dog gig where the President would be along with all the leadership. She would soon be appointed to help on the economic committee, which we need the best and brightest. By attending such an event she could get a good feel of who she will be working with a noble cause indeed, what is wrong with that? Nothing and this liberal school we call UCLA even has a study on why this is the best. So we have an opposition party attacking a future team member who will be serving us, while they attack the Corporate world and cause 7 trillion to exit the market and slow the flow of returns of capital into markets which would allow me to grow our company and provide jobs? Meanwhile calling all businessmen evil, complain there are no jobs? What is going on here, there is an incredible lack of communication, ego games, politics as usual and you and I have to listen to these idiots grandstand while we are wondering how on Earth we are going to make our payments while we are laid off and why our insurance was cancelled and credit cancelled due to traffic tickets because the strapped state budgets are increasing fines and the number of tickets quota to be written per period to help out the budgets?

Excuse me but no one is communicating. The Liberals or the Conservatives, meanwhile we attack the team members destroy teams of doers for photo-ops and pay backs in politics. Obviously mother nature is pissed too after you saw what happened with Isabel in the Washington area. What is the difference between a company run by leaders and leaders who run a country, from an MBA standpoint, like a company? Or a team, or a military or a Bee Hive for that matter?

It is interesting to watch such research papers in modern management theory try to mathematically quantify it on paper. This is because of the publish or perish rules and modern academia standards of quantification of all theories even though the mathematics used to describe such theory will not work on a case by case basis, since there are too many factors and simple or even complex equations cannot adequately describe many simultaneous relationships of simplicity drawn out into complexity by the order of ever increasing magnitudes of Government Intervention, regulations, types of individuals, market regions, East-West, Mid East, etc civilization differences in hierarchy and culture. In that regard these simple observations cannot be rendered absolute and therefore much of the mathematics involved in these things are best guess at best, which is certainly not better than natural observations of the uninhibited and open mind in an out of the box viewpoint of the interactive dynamics of egos, pecking order, Machiavellian competitiveness and/or relationship building personalities.

You do not have to be on a team very long to under stand you need to stroke the egos of those who hog the ball. I believe that their is an exponential grouping not mentioned in that companies which divide and continue such a nurturing of new managers which operate in that realm, produce offshoots of other market sectors with the mentors of the previous whole for the individual divisions. Such as GE, 3M, Battelle, Fed EX, etc. I see this happening with our team (the company I run).

I believe that such an observation also servers well in coaching, military leadership, Presidential Administration and R and D non-profit efforts. As you probably have also looked at the benefits of such OC management theory for things like NASA, UN, NATO, etc. I grant Continued success to those PhD research people at the UCLA Anderson School of business and surely applaud those who walk the walk and are able to practice such theories in the real world and not only on the Meade Paper water mark, this research is definitely onto something big and it is correct and a good paper.

Each month I receive the Books of the month audio book summaries on tape of the best business books, each month one or more are about Organizational Psychology, Leadership, Management and you know what all the books are looking the same. I can tell you the old professor who comes every night and eats on the waterfront in George Town drunk off his ass may as well be running things if we cannot get our act together and get on the same page, because this infighting Beltway buzz BS is hurting America. It is not solving the problems we face, the team must be strong, every one who is elected or appointed to such capacities must be on the team. In it to win it. Darn it. Any comments of my observations are welcome in my efforts to beat the best efforts of the past period leaders in all sectors. Too many people are not studying the whole game out there.

Now then I would Also like to comment on another research project which is quite good. So with regards to Bart Bronnonberg's research on multi-branding of retail consumer goods. I must say I thoroughly enjoyed Bart's on the Multi-brand issues and having purchased Salsa at Wal-Mart last night and last week at an Albertson's, these thoughts went through my mind. And as I build my business across the country, I see things and think of such issues often. I enjoyed Bart's Bronnonberg's paper:

http://www.anderson.ucla.edu/faculty/bart..../sustain_v1.pdf

Having traveled to every city in the US over 10,000 population, I find it interesting that this paper comes to my similar conclusions, about these same topics and even goes further into quantifying mathematically the truths that we observe and the reasons behind the decisions. I therefore applaud Bart's efforts as this is important information to any Entrepreneur. Also I have to wonder what Bart's thoughts about the article in CFO Magazine about these manufactures amortizing the shelf space costs over 40 years as brand capital? If the product fails they keep the cost against the Brand Capital for the forty years even if the particular product is a dud, or that sub-brand did not take hold in the minds of consumers and the product was therefore cancelled. Estimated in one study I have read 60% of new products are duds and even the ones, which survive a small test market often when rolled out are mistakes. By separating out the shelf space costs to get at eye level of the consumer, and calling the product successful when it sells, maybe a way such a company can bring out more products faster and still retain operational profits to keep up stock valuations thus giving them the edge to go into new markets or cause greater market share in Duopolies where the other competitor does not use such creative accounting. Whereas there maybe good enough reason initially for such off P and L accounting techniques, once it starts when would it ever stop?

So then, I would like to know other people's and Bart's thoughts on this as well. And what are your thoughts with newer Web Based operations, which are run by large retailers for home delivery, the basic WebVan concept, but done by the grocery chains themselves? I was recently in Jacksonville, FL and Piggly Wigglies and Publix are both considering if they should ditch these efforts or continue while it takes hold. Safeway and Albertson's as well as Bashams in AZ are also going after these niches. If these retailers continued the symbiotic relationships with Manufactures of let's say salsa, then the web listing space placement would be of significant value thus offsetting costs to consumers for delivery and thus the consumer wins from this symbiotic relationship. However, the accounting for such is at issue also as well as your thoughts and numbers and equations are called into question since the bidding for space would be more instantaneous and product testing faster. Has anyone considered these things yet?

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs