ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Marketing - All About Focus

Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it.

In Marketing -the next level we looked at some of the most important definitions, and pointed out that marketing is simply about bridging the gap between the producer and the consumer. It's not about what you're trying to sell, it's about who you're trying to sell it to, what they want from you, and how to give it them. It really is that simple.

This is all very good in theory, but one of the main problems with marketing is that while it makes complete sense when reading about it, applying it to the real world can often prove to be a different matter. One of the simplest and most effective ways to do so is to focus on the consumer.

How to attract new customers to your product and website is the constant quandary of many businesses, small or large. But the fact is that no matter what method you use to do so, it's a hard, slow and often expensive process. Logically, we can therefore assume that we should, and indeed must, apply some of our energies to retaining existing customers.

The question is why we lose so many potential customers before they've even had a chance to reach for their wallets. There could be many reasons for this. Some may no longer require what you're selling, some may simply forget about you, and inevitably, some may feel (rightly or wrongly) that you don't provide what they need or want.

While there is little that you can do if they genuinely have no need for the product or service you're selling, everything else is completely under your control.

Why Are You Losing Customers?

If, for example, a customer did use your product in the past, but no longer has any need for it, then something must have changed. Is it perhaps new technology that you're not keeping up with, a gap in your product, or incompatibility with other software? Identify what's changed, and if possible, address those needs.

If the reason is a competing product, then go after the product's features with a vengeance, and build on them. Don't constrain yourself by only providing the bare basics of what the consumer wants. Give them what they could use, and show them features that they've never even thought of before. While no-one in their right mind goes shopping for a new car based on the stereo and seat linings, the fact is that sometimes these add-ins may prove to be the make-or-break features in choosing their purchase. Throw them in.

On the other hand, if the potential customer doesn't even realise what you're offering, then you're doing something very wrong. Have you ever come across a site with the make-or-break fact that persuades you to buy the product, hidden away four clicks into the web site? I certainly have, and it's far from rare.

Realistically, chances are that a large number of your website visitors won't go beyond the front page, so don't hide the juicy details buried in the depths of your site. The most important sales facts should be plain to see from the moment your main page loads. A book may not be judged by its cover, but a website certainly is. Catch their attention the moment they arrive, entice them in with tasty titbits, and you've got them.

Sell The Benefits, Not Just The Features

I've said it many times before, and I'll say it many times yet. You have to sell the benefits of your software, and not just it's features. A long feature list looks great to the person who's thinking about buying the software, but until they realise that they need or want it in the first place, it'll barely even register.

Take an imaginary graphics file viewer as an example. If the front page for the product is one long feature list, with an impressive 60+ supported formats on display, that's all very well and good. But will the three-second-a-site visitor be interested? Probably not. They're not looking for what the software is capable of, they're looking for what the software can do for them.

If however you sell the fact that the file viewer can SAVE TIME AND MONEY, ALLOW YOU TO ACCESS YOUR COLLEAGUES FILES and VIEW ALL YOUR EMAIL ATTACHMENTS, then you're far more likely to grab their attention.

Feature lists are for shareware sites and magazine reviews. People want benefits and solutions. Again, it goes back to the consumer.

Once you know what they're looking for, spoon feed it to them in just the right way, with all the information and details they need, and a little bit of icing never goes amiss either.

As for the people who click on the features list, chances are that they don't need convincing that they may have a use for the software, they're looking for more reasons to buy it. They're looking for as many facts as possible to satisfy their wallet, boss, spouse or conscience. Give them what they want.

And remember not to go for too blatant a sales pitch. People are strange, and although the average person loves to buy things, they hate being sold to! The difference? Make them want what you're selling, don't just shout BUY at them! Satisfy their needs, meet their requirements and show them that you're the answer they're looking for.

Never forget that you're not selling to objects. You're selling to people. In order to reach them, you have to start thinking like one of them!

Spend time finding out how your existing customers use your software, what made them choose your product, and why they continue to use or enjoy it. See if any patterns emerge, and use this information to focus on your strengths and also your opportunities. Then apply what you've learnt to your product literature, your banner ads, your email signature, your advertising campaigns and above all your website. Be seen, be sold.

Dave Collins is the CEO of SharewarePromotions Ltd., a well established UK-based software and shareware marketing company. Are your software sales slow? Find out how to promote your software across the web and multiply your sales level at http://www.sharewarepromotions.com