ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Republicans and Sex

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

The Linux High Availability Life Preserver for Business Continuity: SteelEye LifeKeeper

Palo Alto, CA (PRWEB) October 21, 2007 -- Stuff you don't need ... but you really, really want is the theme of I Want One of Those, a web-based gift retailer headquartered in the UK. Ensuring that web shoppers can find and buy things they want around-the-clock is a top IWOOT priority and recently led to the implementation of a new Linux high availability business continuity solution based on SteelEye Technology's (steeleye.com) LifeKeeper Protection Suite for Linux.

IWOOT, as it is colloquially known, has an enormous selection of constantly updated gifts with sales in 2006 surpassing $20 million. There is a substantial IT component to its business. Sagar Vadher, head of IT at IWOOT, explains that he uses industry standard X86 servers running a mix of Windows and Linux with PC workstations for development, management and monitoring.

As expected, the busiest time of the year is the Christmas period which puts an increasing strain on the core Postgres database system handling online transactions and its continued availability is of great concern.

In the Christmas 2006 trading season, Vadher commented, "The systems were really straining when sales ran up the wall. It was pretty hair-raising. We had people working all hours just to make sure that the systems worked. We don't want to do Christmas like that anymore."

IWOOT decided to redesign its infrastructure for business continuity and choose to migrate to a new ERP system running on two servers in a Linux high availability configuration. For the ERP software, they moved away from a proprietary system based on Uniface to a Java/open source solution, selecting the web-based OfBiz from the Apache Foundation. The application was customized to fit the needs of the business and rechristened jWOOT3. Why did they choose to go an open source route? "We're looking to reduce costs by moving to open source and avoiding ongoing license fees," stated Vadher.

A jWOOT3 server outage could cost over $10,000 per hour of lost revenue as well as affecting customers' perception of the IWOOT brand. Business continuity is a must. For server hardware, Vadher and his team decided to use a high-availability dual HP DL380 server cluster with an MSA500 SAN Storage array, running Novell SuSE Linux Enterprise Server. For software protection, Vadher turned to Open Minds, a specialist disaster recovery and high-availability solutions supplier and SteelEye reseller to assist. According to Vadher, "We spoke to Open Minds and they recommended LifeKeeper from SteelEye Technology. It manages the system and, if the active node crashes, automatically fails over to the second node."

SteelEye Technology's LifeKeeper software constantly monitors the health of critical applications, including the database and servers. On detection of any problem, a recovery process is automatically launched. Typically, this involves restarting the application on another server within the cluster. Because all data associated with the jWOOT3 application resides on shared storage, it is immediately available to the newly active server. LifeKeeper also takes care of switching over all IP addresses, so that current connections are seamlessly moved to the new server.

The LifeKeeper business continuity software has increased IT department productivity in general as well as safeguarding ERP server availability. Vadher explains that they operate in three modes: the production environment; a test environment and a QA mode: "We are continually developing the system. Now we can make a deployment to a live system during business hours if needed. We would have to have done this out of hours before. Now we don't have to worry so much. From October onwards we will have to stop development but we now have the means to deploy to the inactive node and test out system changes. It certainly helps us in the testing process."

Sagar Vadher is delighted with the SteelEye LifeKeeper Linux high availability solution. "LifeKeeper has made life so much easier. Developing with Linux is hard at the best of times. LifeKeeper made it better. It's just absolutely brilliant and makes my team's life easier."

Unlike the gifts highlighted on the IWOOT web site, LifeKeeper is both stuff you need ... and really, really want!

About I Want One of Those

I Want One of Those Ltd is one of the UK's leading multi-channel retailers selling 'stuff you don't need... but you really, really want'. Having successfully expanded from on-line into catalogue inspired and business sales, the company has grown rapidly. Launched in January 2000 with just £10,000, the company has grown quickly with turnover last year over £12mn.

The Company is now part of the Findel Plc Group. For more information, visit iwantoneofthose.com.

About the Linux High Availability and Business Continuity Solutions Provider: SteelEye Technology (http://www.steeleye.com?campaign=Oct07)

SteelEye, a subsidiary of SIOS Technology, Inc., (sios.com) is a leading provider of data and application availability management solutions for business continuity and disaster recovery.

The SteelEye LifeKeeper family of application-focused data replication, high availability clustering and disaster recovery solutions are easy to deploy and operate, and enable enterprises of all sizes to ensure continuous availability of business-critical applications, servers and data. SteelEye's products operate across any combination of physical and virtual servers. To learn more about SteelEye, visit steeleye.com or contact Bob Williamson at 843-532-0355. We are the High Availability Experts.

Trademark notice

SteelEye Technology, SteelEye and LifeKeeper are registered trademarks of SteelEye Technology, Inc. All 3rd party trademarks are the property of their respective owners.

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

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