ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

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Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Tattershall Castle Group (TCG) Gains Greater Understanding of Business Operations With Kognitio WX2

Marlow, UK (PRWEB) October 22, 2007 -- Kognitio, a leading provider of business intelligence and data warehousing solutions, today announced that Tattershall Castle Group (TCG) has gained a more thorough understanding of its business operations and thus become more competitive by using Kognitio WX2, a comprehensive analytical database software solution. TCG, which owns and runs 155 pubs and bars across the UK including chains such as Bar 38 and Henry's Bar+Café, enlisted Kognitio's help back in Spring 2007 in order to implement a comprehensive business intelligence (BI) environment that gives both executive management and operational staff the ability to make decisions and drive the business based on actual data as opposed to gut-feel inferences.

Alongside the purchase of a Kognitio WX2 licence, TCG also signed a 36-month managed service contract. This allows the organisation to source critical information on various facets of its business, including sales, labour usage, forecasts, EBITDA and margins through bespoke reports, without the need to engineer data, build and publish reports or manage the data environment in-house.

TCG recognised the need to streamline the manner in which staff were analysing the business; the main challenge was enabling the staff, from management to operations, to analyse the dynamic changes in business performance across the organisation in a comparable manner. Before engaging with Kognitio, a wide range of data sets, tools and ad-hoc analytical methods used to manage the business were giving varying results with individuals trying to create their own analysis resulting in misaligned findings. Now, through the deployment of WX2, TCG's management has been able to identify where the Company was losing key opportunities to increase sales and profits through identifying uncontrolled costs, missed sales opportunities and low margins.

With Kognitio WX2 TCG now benefits from one central data repository which acts as the base of all information on the business and provides one version of the truth. As a result TCG benefits from the high performance, flexibility and scalability of the database; the management can ask any question of the data and quickly get comprehensive results to produce reports on all aspects of the business to support project-based analysis. For example, an executive manager can ask the question "what is the top performing outlet?", a business development manager can ask "how effective are the new staff roster patterns in sustaining trade and driving sales?" and a bar manager can find out the effect of discounting beer at 7pm as opposed to 9pm.

"To have a clear and reliable overview of our business performance we needed to compare like-for-like but this was impossible because different users were working with different analysis tools. We can now run comparable reports on the various parts of the business that allow us to drive our business decision-making. With such a wealth of business data we are now empowered to validate rather than rely on gut-feel and we can identify and eliminate compensating performance across different time periods or segments of our business," explains Robert George, finance director at TCG. "With Kognitio WX2 we can quickly analyse all of our data, identifying new opportunities, both financial and non-financial, as well as report on the business' weaknesses and strengths. Kognitio has lifted the cover on a wealth of information we did not even know we had."

"The importance for leisure companies to be able to understand their consumers' profiles and spending patterns is paramount to grow revenues. The TCG venues appeal to a number of different audiences and hence it is key that the management understands as much as possible about each group," said Roger Llewellyn, managing director at Kognitio. "WX2 will allow TCG to drive sales and identify up-sell and cross-selling opportunities at the bar and pub levels. We are delighted that TCG has chosen Kognitio WX2 to help them gain a thorough insight into their business operations."

About Kognitio

Kognitio is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalisation and analysis of large or complex data.

Kognitio's offering is centred around three areas: WX2, the fastest and most scalable analytical database on the market, managed services and data migration expertise. All three areas are complemented by an extensive professional services team helping to ensure businesses gain competitive advantage from their data.

With its industry-leading analytical database offering, WX2, Kognitio is able to turn a company's raw data into valuable business insight fast, empowering its customers to realise comprehensive answers to critical business questions. Kognitio's managed services model allows its customers to focus on running their businesses and increasing the bottom line. By also adopting Kognitio's outsourced approach, customers are able to reduce start-up time and costs, as well as avoid expensive product acquisition costs. With a strong specialisation in the insurance (life and pensions) as well as financial services, Kognitio's data migration services help companies to provide lower risk and lower cost solutions to companies that are rationalising and consolidating operational platforms. Kognitio has the largest independent migration services team in the UK.

Headquartered in Marlow, UK, Kognitio delivers competitive advantage to its clients in various industries, including telecommunications, the financial sector and utilities. For more information, visit the Kognitio website at www.kognitio.com, call +44 (0)1628 400 000 or email info(at)kognitio.com

About Tattershall Castle Group

Tattershall Castle Group was created on 18 September 2005 following the acquisition of 178 managed public houses/bars from the Spirit Group for £177m. The business is based in Swindon, UK, and is backed by funds advised by Alchemy Partners LLP. The premises are located throughout Great Britain stretching from Inverness to Newquay and Cardiff to Bromley, whilst 39% of the premises are located in London and the South East. For more information, go to www.tattershallcastlegroup.com

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