ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.
Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...
Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.
Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.
Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.
Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...
Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising
MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.
Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
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SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC
Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online
Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.
Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.
How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop
Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.
London, UK (PRWEB) October 19, 2007 -- Media Corporation plc ("Media Corp" or "the Group"), a leading internet advertising Group, issues a trading update ahead of the Group's preliminary results for the year ended 30 September 2007.
Trading has been in-line with market forecasts for the year and operations continue to perform well following a strong return to operating profitability during the second half of the financial year.
In addition, the Group has made a significant exceptional pre-tax profit of approximately £2.5 million in the 2007 financial year, following the successful sale of the Casino.co.uk business. Additional consideration of up to £0.625 million may also be received by the Group during the 2008 financial year if the assets sold achieve certain pre-agreed targets during the first six months' trading.
The Group ended the 2007 financial year in a very strong financial position with over £6.5 million in cash.
Commenting on today's announcement, Justin Drummond, CEO, said:
"The Board has successfully re-focused the business, reducing the Group's reliance on advertising revenue from the online gaming sector. Initial benefits of this diversification strategy have been witnessed during the second half of the year. We are pleased with the growth experienced as a direct result of repositioning our business, and we look forward to a promising start to the 2008 financial year".
Internet Publishing Highlights
* Significant investment in senior management, technical infrastructure and internet publishing assets completed during the second half of the 2007 financial year
* Recruitment of a team of highly experienced internet publishing specialists during the second half in Technical, Search Engine Optimisation and Copywriters/Content writers
* Successful Re-launch of market leading web-sites: www.onthebox.com and www.gambling.com during the second half of 2007
* Ongoing Premium Domain Name acquisitions and new web sites under development
Advertising Network Highlights (Eyeconomy)
* Transition from TV budgets to online is driven by penetration of internet access to a majority of the UK population: more time online than watching TV in many homes
* Eyeconomy provides very large scale media spaces with reach comparable to TV but traceable and online
* Eyeconomy currently reaches over 30 million people in the UK each month
Major Client Wins
* Recent Clients include American Express, Sky, AOL, World Wildlife Fund and Dating Direct: Ongoing major new client pitches underway
* High proportion of long term (over three month) campaigns
Demonstrated Growth
* Sales team more than doubled in size during the second half of the financial year
* Securing rights to broad traffic sites: representing over 750 websites
* Geographical expansion already underway
* Recent investment in significant presence at trade shows and trade PR starting to return value
Strategy going forward
The Board is aiming for continued significant growth during 2008 as we seek to maximise the potential of the Group's internet publishing assets. The Group clearly owns very valuable internet assets, as was demonstrated by the recent sale of the Casino.co.uk business for £3.6 Million. With an existing significant web site portfolio still owned by the Group, the Board will continue to rapidly develop and enhance the value of its core internet assets, and maximise their value for the benefit of shareholders.
For further information please contact:
Media Corporation plc
Justin Drummond, Chief Executive
+44 (0)20 7618 9000
Buchanan Communications
Charles Ryland/Suzanne Brocks/Susanna Gale
+44 (0)20 7466 5000
Canaccord Adams Limited
Mark Ashurst, Managing Director
+44 (0)20 7050 650
Notes to editors:
Listed on the AIM market of the London Stock Exchange, Media Corp is a leading internet media and advertising group focused on website publishing and online advertising.
The Group has two principal divisions:
Website Publishing - Media Corp has a diverse publishing division specializing in online media. Our impressive portfolio of websites includes a number of market leading sites including Gambling (http://www.gambling.com), Credit Cards (http://www.creditcardexpert.co.uk), TV Guide (http://www.onthebox.com) and Flight Comparison (http://www.flightcomparison.co.uk).
Online Advertising - Formed in 1996, Eyeconomy specializes in mass reach campaigns to over 30 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.
eyeconomy.co.uk
mediacorpplc.com
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