ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Lycos Selects Datran Media to Increase Inbox Marketing Revenue
Tripod, HotBot, Gamesville and Angelfire Properties to Benefit from StormPost, Inventory Management and Exchange Online Solutions

Internet Advertising Revenues up 18.2% YOY, $5.8 Billion for Q1 '08, Second Highest Quarter Ever : Online Advertising Remains Vibrant Despite Tough
The Interactive Advertising Bureau (IAB) today announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter revenues are an 18.2 percent increase over the same period in 2007, and represent the second highest quarter ever recorded, after Q4 2007's $5.9 billion.

Search Engine Optimization (SEO) in Internet Marketing
If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect.

Marketing Research Demonstrates How to Predict a Consumer's Next Purchase with up to 82 Percent Accuracy
Psychographic analysis is the key to predicting consumer behavior.

What Does Marketing Mean?
You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.Learn how to market yourself, because you are your business.

How To Use the 60-30-10 Database Marketing Formula To Increase Profits
The definition of database marketing is doing more with customers you already have. That's a very simple definition, yet necessary, because a lot of businesses focus on getting new business while neglecting their current customers.

Boomer Women In First Year Of Business Can Use Two Methods To Estimate Revenue
Can you predict what your revenue will be three years from now Many boomer women starting a business for the first time have a hard time doing just that

Information Products: A Business Owners Best Friend
We live in a post-industrial age where information is the coin of the realm. Knowledge is the most valuable asset that a business owns.

Newcomer 5nines Gets Down to Business: Industry Leader VoIPYourLife Dials Up a Commercial Connection
As business owners in ever-increasing numbers seek to cut costs in today's highly competitive global markets, savvy CEOs are exploring the benefits of internet-based telephone systems to slash expenses. With the introduction of 5nines Business Solutions, leading Voice over Internet Protocol provider VoIP Your Life, LLC has entered the fray in a big way.

Marketing Your Market
Every business can benefit from marketing and promoting. One way to do this would be on the internet. If you have a start up business, this is one of the best ways to publicize your business, work or hobby; anything that you want the world to know about, really. There are several ways to use web marketing to your advantage; banner ads, e mail marketing and more advanced internetting has brought different kinds of web marketing such as pay per clicks and community based sites (the ones where you can create a personal web page among many on a certain site).

Looking For The Best Home Based Internet Business?
The best home based internet business is something we are all looking for. Why are we all looking for the best home based internet business? Simple we are all looking for a way to make money. We all want to quit our day jobs and become millionaires. It is something we all want.

Home Business Basics: Everything You Need In One Place
It doesn't take long for most people interested in starting a new home business to realize that a large amount of tools, information and professional help are needed to really be successful. So, many of these people decide to start searching the Web for all the things they'll need.

CRM Provider Infusion Software Announces Two Key Management Hires to Marketing and Sales Team
Jeff Mask and David Yohe bring proven experience in business development and brand building.

Is Your Company Name Killing Your Online Business?
Ahhh..

The Wonders Of Video Games And The Internet
Of children in the US, 79% play computer or video games on a regular basis. While most people think of video games as the pastime of the pre-adolescent, and not without reason, since children between the ages of seven and 17 play for an average of eight hours per week. However, industry research suggests that the commitment to video gaming may not end when students leave high school.

Business Trends - Office in a Box and Cutting Cost (and Cutting Value)

The rapid uptake and saturation of technology in the 21st century has seen the growth of more small business owners. One of the major contributing reasons for this has been the globalization of business from the influence of the Internet. With business now able reach out to potential clients and customers from all over the world, small businesses are becoming easier to operate, because of the larger market share they now have access to, and the key technologies developed simplifying (and automating) the operational activities of the business.

The term SOHO (small office / home office) used to describe the technology savvy and innovative small business owners, but now it seems to be the norm rather than something that is on the cutting edge of business operation. The humble home office used to comprise of the desktop, a modem, and a fax machine. However, with mobile phone and PDA technology vastly improving due to its pervasive use in modern society, we are beginning to see the next phase or trend of business operations beginning to emerge.

The "Office in a Box" generation is hitting the business world as we speak. These days, a mobile phone or PDA has the capacity to handle all your business needs, from using the Internet, making conference calls, word processing, spreadsheet, and even keeping you entertained on those long national or international flights. Software companies are now focusing on research and development of mobile/portable technologies for the mobile phone and PDA, with more and more traditional desktop software now being developed exclusively for this type of market.

The modern business owner chooses where they work, whether it is in the neighbourhood cafe, their favourite park, or out in the sun on their favourite beach. Do you still work in an office, or do you take your office with you wherever you go?

Cutting cost (and cutting value)

There is a very strange trend among businesses operating all over the world to "rationalize resources", and cut "business operating costs". It is true that the emergence of China and Korea as major manufacturing powerhouses has seen the cost of labour drop substantially for many of the major corporation from around the world. It is also true that the choice to outsource selected business operations overseas has seen the cost of labour reduced. However, there are two particular concerns raised by these practices, none of which seem to benefit the business or its employees.

Firstly, the profits made from these (sometimes unscrupulous) practices are seldom passed onto the employees. A clear illustration of this point comes from businesses that claim the need to cut staff numbers or wages, then announces record profits in its next quarterly or half-yearly report. It doesn't take a MBA graduate to understand that although staff wages/salaries comprise of a significant proportion of the operating costs, it is also the workers that generate the bulk of the income for the business. Cutting staff to increase profit works on the short term, and may even please the shareholder, but in the long term reduces worker confidence in management about job security, as well as decreasing the output and productivity for that business.

Secondly, outsourcing business activities (especially core business activities) contribute to the loss of identity for the business, both in terms of its image and its operation. In most cases, not enough is done on the part of the owners to modify business activities, from a service provider to a service broker, therefore both the quality and accountability for their service decrease. This has obvious implications on the image and reputation of the business.

The point is, cut cost, but don't cut value from your business. There are easy gains in the short term, but the ledger will be balance by much more painful losses in the long term.

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