ADUTAINMENT: Advertising as Entertainment
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Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

MOBOTIX Advanced IP Video Surveillance Camera Systems Address Panama Ports' Security Issues

New York, NY (PRWEB) October 27, 2007 -- MOBOTIX, provider of advanced IP based high resolution megapixel video solutions, announced today that its video surveillance systems have been installed to address Panama Ports' very high security concerns regarding protection of its ports and cargo in the area of the Panama Canal.

Panama Ports Company (PPC) is a member of the Hutchison Port Holdings, which operates 255 berths in 44 ports across the world. PPC operates two ports in Panama 24 hours a day, all year round. Port of Balboa Container is located at the end of the Panama Canal over the Pacific Ocean. Port of Cristobal Container is located at the end of the Panama Canal over the Atlantic Ocean.

PPC is today one of the most important and successful members of Hutchison Port Holdings. It provides links and strategic access for the transatlantic and transpacific traders to the east and west coast of the Americas.

As such, PPC has very high security concerns regarding protection of its ports and cargo. Working with local integrator Multitek, PPC was able to locate the right system to upgrade its video surveillance. Specifically, PPC sought improvement in the following areas:

-Overall high resolution image quality

-Low maintenance system able to withstand the weather conditions of an ocean environment

-The ability to survey greater areas with each camera

After discussions with Multitek and MOBOTIX, PPC became convinced that MOBOTIX could provide the system to meet their high performance requirements -- in terms of high resolution , integrated intelligent and cost efficient recording and analytical software and extremely sturdy design -- to better protect their ports, employees, and cargo. To that end, there are three main areas of concern: theft and injury prevention as well as protection from acts of terrorism.

Image Quality

One of the things that impressed PPC about MOBOTIX was the exceptional megapixel quality of their video surveillance camera images.

"We were used to the grainy, blurry images of CCTV," said Michael Hernandez, CIO of PPC. "When we first saw MOBOTIX camera images, they were so clear it was like watching a DVD. That sort of quality has become necessary in our industry."

The reason for that clarity is that MOBOTIX provides intelligent IP (digital) video systems, not the standard analog CCTV. The MOBOTIX system can display and record up to 30 times more resolution than these standard systems.

Weather Conditions

PPC has particular concerns related to the weather conditions of a tropical coastal environment: salt air, frequent wind driven rain, intense heat and humidity. MOBOTIX cameras are built to withstand extreme environmental conditions: from -30 to +60 °C (-22 to +140 °F). The fiberglass reinforced and shock-resistant MOBOTIX cameras protect the network cable and connections against vandalism as well as severe weather conditions. There is no worry in this case about deterioration due to salt air, camera lenses fogging over, or the system getting rain or heat damaged.

"The sort of durability MOBOTIX cameras offer gives us a peace of mind we're not used to with other companies. These are truly built to last under the most adverse of conditions," said Michael Hernandez.

Audio Features

The fact that MOBOTIX cameras have both audio and video features is a big advantage for PPC. "We don't just need to see what's going on, we need to hear it as well," said Michael Hernandez. "Our overall security and safety is dependent on having both those features." MOBOTIX cameras can also be programmed to give an audio alert that warns away individuals from particular areas. The audio feature also allows PPC to communicate directly with an employee if they are spotted in danger.

Ability to survey large areas

The dual lens feature of MOBOTIX cameras serves PPC's need to cover very large areas. It is essentially like having two high-resolution megapixel cameras for the price of one with the added advantage of being able to see a much wider area. In addition, MOBOTIX is able to do this with no moving parts.

Higher quality images, along with the ability to see more with one camera, have crucial advantages for PPC. It helps lower the risks of theft, vandalism, and injury. The ability to preprogram both video and audio alerts is another aid in this process.

Because MOBOTIX cameras provide up to 30 times more detail than the average camera, one MOBOTIX camera can watch multiple targets and thereby reduce the total number of cameras required. Intelligent, direct storage management reduces the number of digital video recorders needed and the overall cost of storage by a ratio of 10 to 1. For PPC, this has translated into a much higher level of safety and security.

Next steps

PPC has begun with installation of 54 MOBOTIX cameras, typically at 300 feet, with 2 cameras on each crane. The cameras are aimed at entrances and remote perimeter areas where manual surveillance would have been very labor intensive. Due to its high level of satisfaction with the cameras, Hutchinson Port Holdings intend to purchase an additional 400 over the next few months.

For more information, please contact:

Emilio Dabul        

Phone: 908 822 7106

Gunnar Ek         

Phone: 207 475 6570

Mobotix AG Company Profile

MOBOTIX is a German based manufacturer, surveillance system designer and solution provider with US offices in Fulton Street, Manhattan. They are world market leaders in innovative new surveillance solutions incorporating the latest high resolution mega pixel image technology with their state of the art integrated video management and alarm control software.

Thanks to its extensive features, functionality and flexibility, the weatherproof Mobotix camera is perfect for a wide range of applications such as security and surveillance, logistics and transportation, production and manufacturing, marketing and research, tourism and weather observation, private installations as online web cams or for keeping an eye on your vacation home. With all features integrated in the camera, no additional software installation is required. More information can found at www.mobotix.com.

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